Google’s Mobile First Indexing Update

Google’s mobile-first indexing now powers over half of Google’s search results. Why does it matter? If your desktop pages are different from your mobile pages both in terms of content and structured data, then your rankings may be impacted.

Google has generally moved sites that have parity between mobile and desktop pages first to mobile-first indexing. But with over half of the search results now indexed through mobile-first indexing, it is just a matter of time until your web pages are moved over as well.

Google’s Mobile First Indexing Update

Google announced last Wednesday that over half of the pages shown in search results globally are from Google indexing that content using mobile-first indexing procedure. That means that it is more likely that the pages you visit from a Google search are based on how Google crawled and indexed that content based on the mobile version of that page.

What is mobile-first indexing?
Mobile-first indexing is simply how Google crawls and indexes the web. Instead of looking at the desktop version of the page, Google looks at the mobile version of the page. In more simple terms, Google is crawling and indexing your web page based on how it renders on a mobile phone versus a desktop computer.

Why does it matter?
If your desktop pages are different from your mobile pages both in terms of content and structured data, then your rankings may be impacted.

Google has generally moved sites that have parity between mobile and desktop pages first to mobile-first indexing. But with over half of the search results now indexed through mobile-first indexing, it is just a matter of time until your web pages are moved over as well.

Social Media Trends for 2019

How will the social media landscape change in 2019? Here are the key trends identified in the online search engine watch magazine that you need to consider for a successful marketing strategy.

social media trends for 2019

Social media marketing needs to be frequently adapted to the changing trends. The rapid pace that social media platforms evolve requires from marketers to be alert if they want to maintain successful tactics.

2018 had been a busy year for all social media platforms. There were lots of positive and negative stories that had to do with their usage and it’s now time to review our social marketing strategies.

Social Media Trends for 2019
The only way to survive in-between data breaches, emerging technologies and new platforms is to ensure that you:

Understand your audience
Review your social media marketing strategy
Allocate time and budget to new tools and technologies
Keep your focus on what works
Do your best to build trust with your users in every campaign

Social media marketing is going towards a stage that focuses more on ROI, new technologies and a trusting relationship between the brand and the customers.

The Importance of Starting an SEO Project in 2019

The Importance of Starting an SEO Project in 2019
As 2019 comes ever closer, as business owners and webmasters, we’re all thinking about how to market our website or business even more effectively in the coming year. We’ve seen many new and emerging trends dominate the financial markets in 2018, from cryptocurrencies to artificial intelligence, but we need to capitalise on those trends that will continue to help us succeed in a competitive world. Search engine optimization has always been an essential strategy to improving a website’s traffic, and it’s one to stay.

Starting an SEO Project in 2019

In this guide, we’re going to take a look at why you should consider starting an SEO project in 2019, focusing on some new technologies to watch out for.
Why SEO?

Implementing an effective SEO strategy is crucial to maintaining a solid marketing foundation; by implementing the correct techniques, your website will gain credibility and trust with Google and other search engines. This trust will ensure your website will rank highly for competitive keywords, leading to an increase in traffic and sales, ultimately ensuring optimal growth in your consumer base for 2019.

This means that once you have implemented your SEO project, and laid the foundations to a successful one, then the real majority of the work has been done, and all that’s left to do is to wait until your page starts ranking on search results. As users start to interact with your website and share your content, Google will notice the excellent user experience and start to rank your website higher. This is without you doing any other work, once the initial SEO project has been completed.

If we compare this to social media marketing and other forms of traditional marketing, they require a constant source of time and money, whereas with SEO, the benefits are long-lasting and will continue to reward content creators and webmasters who create high-quality content.

Increase Traffic for the Long-Term
SEO can often be the deciding factor between the success and failure of a website. If a website doesn’t target the correct keywords or implement little to no SEO strategies at all, their pages will rank poorly on Google, leading to very poor traffic. Most websites report receiving the majority of their traffic from search engines, with only a small minority report receiving more traffic from social media. While social media marketing can bring traffic, this traffic is often short-lived, as the next news cycle or hit viral video takes over the feeds of users.

We’ve all witnessed marketing campaigns that were incredibly successful in the short-term, but as soon as the campaign ended, the traffic began to dwindle, and dramatically so.

This is due to the nature of the marketing campaigns. Investing in having a social media influencer promote your website or business can be important and lead to fantastic click-through-rates and traffic, but this traffic is short-lived, similarly to the social media news cycle.

Therefore, SEO is essential help your website become successful, because by investing in SEO, you are investing in a long-term strategy, which will lead to traffic reaching your website continually.

You can then invest in other short-term marketing techniques, since you’ll always have a new supply of traffic arriving at your website every day.
With this traffic, you can further optimize your site by doing A/B testing, placing Call-to-Actions in your pages, and increasing lead generation. This can only be practiced in the long-term by ensuring that search engine traffic reaches your website.

That’s why maintaining an excellent ranking on Google can ensure a constant supply of traffic. If you have “evergreen” content, that is, content that stays relevant throughout the year and is not solely seasonal, then you can ensure that traffic will always arrive upon your website regardless.

Establish Trust with Google
Gaining the trust of major search engines, such as Google, can be incredibly beneficial to your website’s online presence. While it can take several months, even a few years at times, for search engines to establish trust with a website, the trust built can be incredibly important for the website’s future endeavours in the marketing world.

Trust is often built by ensuring users have an excellent experience on-site, aren’t distracted by popups, and generally don’t exit quickly upon arriving (this will affect your website’s bounce rate). This done through creating high quality, engaging content and having a mobile-responsive, well-designed website that offers an excellent user experience.

Low quality websites that offer users a poor user experience will never build trust with search engines, and can never rank well in search results, therefore their websites will remain with poor visibility and have little growth.

But why build trust in the first place?

If you want your website to rank highly in search results, then building trust with search engines is an incredible bonus. Your site will often rank highly even without much backlinking efforts on your and your marketing team’s part, because this trust has been built over several months and years.

Become an Online Influencer
If your website gains the trust of search engines, then other competitors are more likely to notice your website and may want to form partnerships, where you both produce vlogs or content related to your niche and promote the others’ content; this can be a fantastic source of extra traffic, and new customers.

While guest posting is strictly not recommended these days, other websites would be more than happy to drop a link to one of your articles in their social media posts. This partnership can be extremely beneficial to the livelihood of your website, and can bring customers from other domains too.

With the rise of social media and other forms of marketing, it can be tempting to forgo starting an SEO project, but for long-term traffic and success, SEO is crucial to achieving those.

Here at Direct Submit SEO Services, we focus on helping websites kickstart SEO projects and focus on strategies that will help their website gain the trust of search engines. Make sure to contact us today via our website or call 0845 272 2350 if you’d like to learn more.

Google Search Algorithm Update

Google Search Algorithm Update
For the past week or so, there has been chatter within the SEO community about Google search algorithm updates. The Search Engine Roundtable journal are reporting that the chatter is very limited but those who are complaining are seeing huge changes for their sites in Google search. But again, it does not seem very wide spread.

Google Search Algorithm Update

The reason the story is being covered is because after about five days of hearing this chatter, it is still going on. Most of the tools show normal volatility but some are a bit off the charts.

It can be that a lot of people are already taking it easy before the holidays and are not noticing the changes on their site, thus not chatting about it in the SEO communities. Or it can also mean that very few sites are impacted by whatever is going on.

Generally, Google doesn’t make huge changes to their ranking algorithms before the holidays. But that is not always the case.

Keyword Practices You Should Avoid

Outdated SEO Keyword Practices You Should Avoid

Keyword Abuse

There are so many ways webmasters and “marketers” continue to misunderstand keywords’ role in general SEO initiatives, and how they shouldbe used in the day-to-day strategy.

Let’s take a more look at specific types of keyword abuseand mismanagement, including irrelevant usage, writing for a specific keyworddensity, and keyword stuffing.

Keyword Practices You Should Avoid

Irrelevant Keyword Targeting/Confusion

All too often, novice SEO practitioners try and fit their content and messaging within the confines of their keyword research (and not much else).

These “marketers” will shape the content and its metadata to represent keywords it’s not properly aligned with, nor the proper intent of the users conducting the searches for the high-volume keywords being targeted.

This causes brands to likely lose the attention of readers before ever having the chance to communicate a real message with them.

If the keywords marketed for don’t align with the content on the page, the disconnect will hinder the success of content even if it’s otherwise of good quality.

Don’t try to mislead users and direct them to content that is misrepresented by high-volume keywords in order for increased visibility.

Google knows what this looks like, and it can truly be defined as an obsolete SEO practice (as well as a “black hat” technique, in many instances).

Keyword Density

Writing for a specific “keyword density,” like many keyword-focused marketing tactics, is just missing the mark.

Google no longer depends on keyword density (or the ratio of specific keyword usage to the overall page copy) to determine whether a webpage is an effective source for answering a search query.

It is so much more advanced than simply crawling for keywords; search engines like Google use a multitude of signals to determine search results.

While keywords remain important to the topics and ideas they represent, they are not the lifeline for ranking for high-value search queries.

The quality of content and how the messaging is delivered are the lifeline for that.

Keyword Stuffing

This is probably the oldest trick in the book. SEO is about keywords, right?

So, loading up our webpages with keywords, especially the same high-value keyword we are aggressively targeting throughout the website, is going to help us show up higher in search, thus outranking out competition?

Absolutely not.

Search engines have, for a long time, known what keyword stuffing is and what kind of text combinations are unnatural. They notice these as attempts to manipulate search results and demote the content as such.

Yes, there may still be valuable content that uses simple keyword stuffing, either intentionally or unintentionally, that is not demoted because of its actual value to users.

Back in the day, webmasters trying to game the system wouldgo as far as putting every keyword variation of a high-value keyword in thewebsite footer or, even more sketchily, make those keywords the same colour asthe site’s background, effectively hiding them from humans but not the search engine crawlers.

For more information on how Direct Submit can help you make more of your website, call today on 0845 2722350.

Examining Links & Bad Redirects

Examining Links & Bad Redirects
While links are great to help drive traffic and boost your SEO ranking, they could also ruin your SEO efforts if they aren’t managed well.

Broken links on your web pages should be rectified or removed as soon as possible. Reasons for broken links could stem from entering the wrong URL, removal or permanent move of the linked webpage by the destination website, or a software on the user’s end that is blocking access to the destination website.

Examining Links & Bad Redirects

There is a WordPress plugin for WordPress users that can be integrated into the website to get rid of dead links. You can also manually check for broken links by using the broken link checker plugin.

How to disavow negative backlinks
Google has a Disavow Tool that can help protect your site from penalties that may arise from bad linking and also help remove bad links. This tool simply sends a signal to Google to ignore negative backlinks. To disavow negative backlinks, look for the links you want to disavow, create a disavow file and then upload to the Google Disavow Tool. Once this is done, the specified links will no longer be considered by Google.

Bad redirects and best redirects – 301 and 302
301 and 302 redirects might look similar to a user but definitely not to search engines. While 301 is a permanent move to a new site, 302 is temporal but a lot of users get to mix both up and use either, without thinking much about the difference. If you use 302 rather than 301, search engines might view it as a temporal move and still continue to index the old URL, which could affect your SEO rankings.

3. Not maximizing Google Search Console
Google Search Console is packed with lots of benefits that should be maximized in order to have the best SEO experience. Some of the things to pay attention to in Google Search Console include search analytics, links to your site, mobile usability, robots.txt tester, sitemaps, index status, and security issues. Once an identified issue is fixed, your rankings will be improved and your website will gain more traction.

SEO Campaign to help my Business

SEO Campaign – What is it, and how will it help my business?
In order to succeed in business in 2019 and beyond, SEO, and especially local SEO should be a required part of your marking strategy. SEO stands for search engine optimisation, which means that the website for your business can reach potential customers using search engines like Google and Bing. Since getting your business in front of the right consumers is the first step to winning them over as customers, you can’t afford to skip out on a solid SEO campaign.

SEO Campaign to help my Business

How do we know you need SEO?
By analysing current and past trends, we can determine what searchers want. In recent years, “near me” searches have been on the rise. This type of search is like when a consumer Googles something like, “dentists near me.”

You can replace “dentists” with any type of business or office.

What this boils down to is that people want fast access to information about local businesses that will meet their needs.

How can your business benefit from an SEO campaign?
Now that you know a bit about what an SEO campaign can do, it’s time to move on to understanding why it works and what the benefits are. SEO can:

Draw new customers to your website

Get customers the information they need

Help your business be available 24/7

An SEO campaign accomplishes all of this by making your website one that search engines love to show users. This translates to getting a high-ranking spot on search engine results pages, or SERPs.

More Customers Means More Growth

Many people often confuse marketing and sales because the point of marketing is to bring in customers to boost sales. However, you know as well as we do that it’s a different job altogether. Yet, everything in business is tied to the bottom line. Sales define a business’ success. They determine whether a business dives, survives, or thrives. The more customers you can bring into the business, the more sales your business can get. We know you know this.

What you might not yet know is that you need local SEO to keep bringing in customers. A business with strong search engine rankings is more likely to be found. Local SEO not only connects your business to consumers, but especially to local consumers. If you want to get people in the door, they need to find you online. They need to find you on search engines.

Google handles at least 2 trillion searches a year. That number has consistently been on the rise since the search engine’s inception. The power of internet search is not waning. You need to get on board with SEO if you want to continue to get customers in the door–whether virtually or physically.

The Benefits of Website SEO
Search engine optimisation is very important if you want to increase your visibility in the online world. While the methods of getting your brand message out there have evolved as search engines have become more and more sophisticated, the basic idea is still the same. When someone searches for something in your industry or product category, you want your website to rank near the top of the search engine listings.

Ø  Over 90% of internet users take advantage of a search engine to find what they want on the web and that figure is fairly constant across the globe, including the UK.

Ø  While competition for keywords in your industry might well be high, there are a number of other factors involved in SEO that need to be addressed if you want to boost your rankings significantly.

Ø  Strong SEO is part of the entire marketing mix and can feed into other aspects of your strategy such as local searches and visibility on social media.

Ø  Website SEO is a mix of standard inclusions such as site maps and good content that needs to meet appropriate standards as well as ongoing initiatives such as building strong inbound links, internal linking, image tagging and regularly updated and engaging content.

Time to Get Your Website Noticed
Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project.

This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.