Searching for New Clients & Business

Are you looking for clients for a new business, or are you on a mission to expand your customer base and attract new buyers? If you’re hoping to drive sales and increase your profits, it pays to review your marketing strategy and consider the benefits of investing in SEO. If you’re hoping to attract more attention online, increase web traffic and improve your conversion rates, here are some of the best reasons to promote your business using search engine optimisation.

Searching for New Clients & Business

Targeting the right people

When you run a business, you want to be able to focus your attention on buyers who have a genuine interest in the products or services you offer. There’s no point wasting time or money casting your net wide and finding that most of the leads you generate come to nothing. By using SEO, you can reach out to buyers who are more likely to visit your site, take a look at what you’re selling, and make a purchase. You can zone in on your target market and maximise your chances of getting the results you want.

Attracting new customers in your local area

If you’re a local business, you want to be the first choice for local people who are looking for the kinds of products or services you sell. When a consumer enters keywords or phrases that match your business followed by your local area, you want to be at the top of that results page. More than 75% of people don’t bother to look past page 1, so if you can reach a prime spot, you’ll have a much better chance of dominating the local market. Research shows that even if you don’t have a website, local SEO can go a long way to boosting your profits and building your client base. Statistics from Go-Globe show that 78% of local smartphone searches contribute to offline purchases.

Making the process simple for buyers

In this day and age, speed and convenience are of the essence. If you’ve got an optimised website, and your links are appearing on page 1, you’re providing potential buyers with a simple, stress-free means of visiting your site, placing an order or finding out more about your business. People don’t have the time or the inclination to read through pages and pages of results or to hang around once they reach a website. They want rapid results and a seamless, swift, enjoyable online experience.

Promoting your brand

When you’re looking to promote your brand and encourage more customers to take an interest in what you offer, Internet marketing can play a crucial role. We spend more time online than ever before, and targeted marketing campaigns can connect your business with web users and enhance your brand profile. Perhaps a user hasn’t heard of your business before they conduct a search, for example. The fact that you’re at the top of the results page not only alerts the consumer to your brand, but also makes them assume that you are a reputable, reliable, and trustworthy business. If you’re looking for new business, SEO can make all the difference.

You can reach out to more customers, target clients that have an interest in your products and services, improve the quality of leads and put your name on the map. Here at Direct Submit, we focus on helping websites kickstart SEO projects and focus on strategies that will help their website gain the trust of search engines. Make sure to contact us today on 0845 272 2350 if you’d like to learn more.

Twitters Official Marketing Calendar 2019

Twitter Releases its Official Marketing Calendar for 2019
Twitter has released a new, free resource to help guide marketers’ social media strategies in 2019. The 2019 Twitter marketing calendar identifies highly anticipated events that will unfold throughout the year.

In addition, Twitter estimates the number of Tweet impressions each of the events are expected to reach, based on internal data. Events in the calendar range from obvious to niche.

Everything from Valentine’s Day to Talk Like a Pirate Day is contained in the calendar

Marketers can use this information to capitalize on unique, once-a-year, opportunities to boost their reach.

For example, pizza places may want to take advantage of the upcoming National Pizza Day on February 9. It’s estimated to generate 34M tweet impressions. Bars and restaurants may be able to sell more cocktails on February 22, National Margarita Day, which is estimated to generate 14M tweet impressions.

Brands may find it worthwhile to tweet during the MTV VMAs on August 18, which is estimated to generate a whopping 2.5 billion tweet impressions.

Those are just a few of the many events included in Twitter’s marketing calendar.

For more information on the 2019 Twitter marketing calendar, to view the  calendar, or to download it, visit this link.

Long-tail Keywords to build your short-tail Rankings

How to use long-tail keywords to build your short-tail rankings
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes that you canbuild your authority for these keywords over time by focusing on the long tail.

If you have a relatively new or low-authority website, then  you know how difficult it can be to rank for high-volume, short-tail keywordphrases. Heck, any competitive keyword can pose a challenge, even forwell-established sites.

I often hear experts talk about going after the low-hanging fruit of keywords. “Forget about the short tail,” they say.

I agree that that going after the low-hanging fruit is agood strategy, but not at the expense of those highly competitive phrases thatwill drive some great traffic to your site. Rather, it’s that low-hanging fruit that paves the way to ranking for those more competitive phrases.

Very few searches are truly unique

When it comes to search terms, there isn’t a whole lot new under the sun. Google says that 15 percent of all queries they get have never been used before, but that doesn’t mean it’s unique in the true sense of the word. Let’s assume, for example, that neither of the following searches has ever been entered into Google:

• how to eat a lemon without cringing

• how to eat a lemon without making a face

Are either of these terms really unique? Well, according to Google autocomplete, they are relationally similar to these:

And that tells us that even if my two made-up phrases fallwithin Google’s 15 percent of “unique” queries, we can see that it’s only the particular query string itself that’s unique, not necessarily the sentiment behind it.

And it’s that intent that gives us a goldmine of optimization opportunities.

Optimize for topics, intents and desires

Search any given topic, and you’ll uncover hundreds,sometimes thousands, of keywords. Those keywords represent different things searchers want to know about that topic. One look at a 100+ keyword list andit’s easy to see why you can’t possibly optimize a single page for every(relevant) keyword on a given topic.

This is where you need to segment keywords into groups, each group representing a similar intent. Good SEO and usability dictate that each intent requires a unique page of content to satisfy the searcher’s needs.

Let’s look at a simple set of short-tail phrases:

Long-tail Keywords

20,200 monthly searches, according to Moz

According to keyword volume data from Moz, these two phrasesalone garner over 20,000 searches per month. And while they may not be the most competitive keywords you can find, they’re important to this industry — whichdoes make them competitive.

But that set of keywords spawns other keywords with differing intents:

Long-tail Keywords

The green group is easily optimized on the same page of our core terms. As for the rest, if you do the quick math, the total monthly search volume represents only about 10 percent of the volume of the main group. But this is a small sample — four groups out of dozen grouped possibilities. Add in the rest of the researched keywords, and you get much closer to the 20K number of the core terms.

Breaking out your short-tail keywords into related groups of long-tail keywords makes for some good keyword targeting, provided you have (or can create) the pages and content for them.

Don’t throw out the short tail

Many people may tell you to ignore the short tail. It’scompetitive, too difficult, too costly and so on. And, yes, those are all valid points. But the key is not to focus on the short tail exclusively, but ratherto use the long tail to build up relevance for the short tail.

And, in truth, this is a rather simple process. Let me introduce you to a little thing I call “Optimize the Long Tail.”

In my process, you want to optimize not just for some of the long-tail phrases — you want to optimize for all of them. Find all the keywords in a given topic that have similar meanings, group them together, and find or create a page to optimize.

Another quick example: Say you find a few keywords for your product with the following qualifiers: discount, clearance, sale, closeouts, surplus, cheap.

You see a pattern to those? They all have similar meaning, which means they can be optimized together. Simply build a page where you put all your discounted stock for quick sale.

But no discount page would be complete without a link back to your main product page. After all, if the item they want isn’t discounted, they may just go ahead and buy it at full price. So add in your text link to the short-tail optimized page.

And then do it again with other keywords of similar intent. And then again, and then again, and then again.

In fact, you may want to optimize out one entire short-tail topic page before moving on to your next short-tail topic. This might mean five, 10, or even a couple dozen pages, but each page optimized for a similar-intent long-tail group provides a link and power back to the short-tail keyword that you want to rank for.

Patience is key

It’s important that in all of this, you exercise patienceand have realistic expectations. Optimizing a dozen long-tail phrases won’tautomatically get you traction on the short-tail phrase you really want. Youstill have to build authority to all the pages. Without authority, you’re justnot going to rank for those short-tail phrases, regardless of how well you’ve optimized.

But optimizing out all those long-tail pages is great for authority-building. Get those pages to rank on their own merits, and with each page addition, you’ll be building on top of the existing authority you have.

You still have to market and promote and provide value. (Don’t ever forget to provide value!) That may take years, but eventually you’ll see your efforts pay off.

And the beauty of it is, while you’re optimizing long-tail in order to achieve short-tail, you’ll see the traffic and sales build. Eventhose less frequently searched long-tail phrases can add up to 50 to 100 percent of the traffic you’ll get from the short-tail phrases. And that’s whatmakes long-tail a crucial part of your strategy. They may drive less trafficper term, but they’ll drive just as much traffic in total.

On Page SEO Guidance

Of all the SEO improvements you can make, one of the ones you have most control over is on-page optimisation. The tactic of improving your pages to earn more traffic through being more relevant to search queries, on-page SEO is something everyone can do. Our goal is to craft a page that helps the searcher achieve their goal, answering the intent of their search. Your efforts should focus on being as relevant and helpful as possible.

On Page SEO Guidance

Websites come in all shapes and sizes, but no matter the subject matter or page layout, the basic set of on-page principles detailed below apply.

Create better title tags:
One of the first things any searcher sees of your site isn’t visible on the page itself. The title tag displays as the blue link in the search results, and as the main heading when a page is shared on social media. This lets us optimise it in two ways.

Firstly, we can put our main keyword subject target(s) in it to show search engines what this page is about, preferably towards the beginning.

Secondly, we can build highly interesting titles that grab attention. Standing out in the search results this way can help earn us extra clicks. Of course, what will achieve this depends on your audience, and the type of page in question. A product description page and a blog post will have very different title tags.

Go through all your pages and look at your titles. Are you making the most of your keywords? And are they as interesting as possible (and suitable)? Each page needs a unique title tag, and tags should be 65 characters or less in length.

Use more interesting meta descriptions:
Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results.
They are designed to be a concise description of what you’ll find on the page. Although they do not count as a ranking factor, they DO influence click-through rate – a great meta description helps make a result stand out amongst its peers!

As a result, taking the time to review your meta descriptions and write the best ones possible is a key optimisation – these are essentially an advert for your page, so make them as compelling as possible!

To get started, look in Search Console for descriptions Google think could do with improvements. Then, using a piece of software called a crawler, we can see the entire website and look for pages with missing/ugly meta descriptions.

Don’t worry about the meta keyword tag: A piece of advice that refuses to go away – despite what some guides will say, don’t worry about using the meta keywords tag, it doesn’t help for SEO.

Have sensible URLs:
A more technical topic, most sites can review and optimise their URLs, especially when creating new pages. Making URLs short, readable and keyword-subject-rich is a simple way to make the most of them.
There are a few guiding principles, such as using hyphens instead of underscores and adding your primary keyword target – especially in the first few words. If possible, keeping them short and simple while reflecting site hierarchy is best.

One common mistake is using auto-generated URLs in many CMSs – these can use codes to describe a product where we want to have descriptive text. For example, www.retailer.com/product/gb/&categoryid=18&productid=567824 will work perfectly fine technically, but we’d prefer something more descriptive such as www.retailer.com/tvs/samsung-48inch-hd34589. Just like a title tag, we’d like the reader to be able to guess what’s on the page from the URL.

Make the most of your images:
No doubt your new site has many beautiful images. But are you using them to their full potential?

Make sure you have made them as svelte as possible by reducing their size (both in data and physical size) so they are fast to load. Then, use a descriptive filename, and make use of alt tags to provide descriptive text so search engines can understand what the image is of.

Have clear headings:
The main heading of your page tells visitors, including search engines, what the page is about. Heading tags let us mark up what is a heading or sub-heading on the page, and we can use the h1 tag to show the primary header. Most CMSs do this automatically.

Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about?

A great way to put people off your page is to tell them one thing with the title tag, and then not match their expectation with your main heading. Don’t keep repeating keywords through your sub-headings – use variations and natural language to describe your content.

Improve your content:
A big topic to finish, and the broadest. Look at the content you have for your page. Does it fully cover the topic in question? Does it address all the relevant keyword variations you can find?

Does it address common audience questions? Is it written as well as possible to improve engagement? Search engines love quality content, so you need to be making your page as good as possible each time. Look at who is ranking well for your keyword targets. How can you create a resource that is clearly much better? How can you solve problems?