Three Reasons why SEO is Essential for any Business
Three Reasons why SEO is Essential for any Business
If you are a new business owner or a long-time business owner, then chances are you have been barraged with information about how essential it is to have a company website and, in recent years, a social media presence.
In today’s business world, however, these two things are only the starting point. Now more than ever, search engine optimisation or SEO is what allows your current and potential clients to find you through targeted keyword searches so that you can in turn sell your products and service through your website and Facebook and Twitter feeds.
Following are three of the most important reasons for developing an effective SEO marketing campaign in today’s business climate:
Online reviews The good news is that your online reviewers are, in a sense, providing your SEO for free; the bad news is that you get what you pay for. Depending on what your existing customers are saying about your product or service, this “free service” they are providing may or may not be a good thing. Although you run a sound business and are doing everything within reason to keep your clients happy, the fact remains that only those who have had either a very good or a very poor (in their view) experience dealing with you are going to take the time to create an account and log on to a customer review website to tell the world what was so wonderful – or not so wonderful – about your business. If you don’t go to the trouble of telling potential clients what you can do for them in your own words, then you are leaving yourself at the mercy of those speaking for you. Even if unsolicited reviews of your company are overwhelmingly positive, customers looking for your service want, need and deserve more. In the interest of building your brand, it is imperative that you give potential a better sense of what to expect than most reviewers can.
Smartphones and tablets The last time you paid your company’s liability insurance – or your home or automobile insurance – you might have been directed to an “app” through which payment could be made electronically. As a business owner, what this should tell you is that mobile devices such as smartphones and tablets have become so commonplace that more and more service-oriented companies have committed to providing apps as a means of improving access to their products and services. Smartphones and tablets are also being more widely used to search online for local products and services – hotels, restaurants, tow trucks and auto repair shops in the event of an unexpected mechanical failure, you name it. Any business which fails to seize on the opportunity to increase visibility through a local SEO marketing campaign does so at its peril.
The competition If you decide to invest in SEO for no other reason, do it because your competitors are already on board. Particularly in industries in which individual businesses face lots of competition, it pays to invest in an organic SEO campaign which shows your current and future clients what is unique about your business, be it your location or any way in which your product or service is different from and better than all the rest. Don’t let the lack of an SEO marketing strategy keep your business from being as profitable as it can be!
Direct Submit Internet Marketing Services specialises in developing effective local SEO marketing campaigns for businesses of all sizes and budgets. Let us put our years of experience to work for your company so that you can maximise profits while focussing on the core business.
Direct Submit Internet Marketing Services specialises in SEO and other Internet marketing strategies for UK businesses both large and small. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you. To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit the Direct Submit Internet Marketing website today.