Choosing Good Keywords
Single word key phrases are usually a poor choice when optimising the copy on your website, this is because single key phrases / words are generally too broad and very competitive. Most SEO companies will encourage the client to avoid these type of single word phrases / terms for this reason. In general, and based on our experience in optimising web page copy, we find that two and three word phrases are not only easier to rank for, they typically send you much higher quality traffic.
The best keywords are 2 to 4 word phrases that accurately describe what you offer using everyday language that searchers are likely to type in, and which aren’t so competitive that you have no chance of getting on the front page within a reasonable period.
If your keywords are too general then they’ll likely be too competitive, and even if you rank well on them your traffic might not convert well, since searchers are usually looking for something specific. But if your keywords are too specific then few people will search for your terms and you’ll get few potential visitors.
Common mistakes in selection of search terms include targeting include single word terms, terms that are way too broad and not focused to what you offer, terms that are too specialised (e.g. industry specific terminology), or phrases that are highly-competitive and are often very difficult to rank well for.
In summary, the ideal is to find search terms that are highly relevant to what you offer, popular enough so that they result in good levels of traffic to your website, but not so competitive that you can’t achieve good listing in the major search engines.
So how do you find out which key phrases are aright for your business? If you’re not sure how – or are simply too busy running your business and want to leave the SEO to a specialist, then contact Direct Submit Internet Marketing Services and let us make your website work harder for you on the Internet.