Organic SEO

Choosing the Right Keywords

Choosing the Right Keywords for your SEO Project One of the most important aspects of Internet Marketing for any SEO or web based project is the initial key phrase research.  Many businesses spend their time optimising for keywords that are virtually unattainable or little return or value. You should research your market to know where to invest your time and effort to get the most return from your investment.  With this in mind, here is a quick summary / guide to help you choose the right keywords for your online project.

Firstly, think about the core subject of your website. Write down all the keywords that you think people are most likely to use when searching for the information that you have and very Importantly canvass the opinion of other people such as friends, family and – importantly customers. Ask them what keywords they have used or think they would use to find your products or services on the Internet. This will often differ to what phrases you think they might search on.

Review & refine this key phrase list to gain your starting point. Next look into how often a potential key phrase is searched for and how competitive it might be. Use Google’s Adwords yword Research Tool to help with this research. If competitors are trying to buy your keyword(s) on Google Adwords, then it’s something people want.

Find out what keywords your competition uses. Look for the keyword tags in their website and source code to identify these keywords. To view a website’s keywords, while viewing the website in your browser click “Source” in your “View” menu. Once you have identified your key phrase list, you will need to apply these to your website content and optimisation process.

Choosing the best SEO keywords is extremely important to making your website work for you and the good thing about properly executed & researched SEO is that the work you do now will continually produce results for you for a long time to come.

If you need help or advice or Choosing the Right Keywords for your SEO Project, then contact Direct Submit SEO services by telephoning: 0845 272 2350 or by visiting our website.