Competitive research is an essential aspect of any successful SEO project. It involves analysing the strategies of your competitors to identify their strengths and weaknesses, in order to develop an effective SEO strategy for your website. Here are some of the basics of competitive research involved in an SEO project.
Identify your competitors
The first step in competitive research is to identify your competitors. These are the websites that are ranking for the same keywords as you or targeting the same audience as you. You can use tools like SEMrush or Ahrefs to identify your competitors.
Analyse their content
Once you have identified your competitors, the next step is to analyse their content. Look at the topics they are covering, the type of content they are creating (blog posts, videos, infographics, etc.), and how often they are publishing new content. This will give you an idea of what type of content is resonating with your target audience and what you need to do to compete.
Study their backlink profile
Backlinks are an important ranking factor in SEO. Analyse your competitor’s backlink profile to identify the websites that are linking to them. You can use tools like Ahrefs or Majestic to do this. Look for high-quality websites that are linking to your competitors and see if you can get backlinks from those websites as well.
Examine their on-page optimisation
On-page optimisation is an important factor in SEO. Analyse your competitor’s website to see how they are optimising their pages for search engines. Look at their page titles, meta descriptions, header tags, and keyword usage. This will give you an idea of what on-page factors you need to optimise to rank higher.
Look at their social media strategy
Social media is an important part of any SEO strategy. Look at your competitor’s social media strategy to see how they are engaging with their audience. Look at their social media profiles, the type of content they are sharing, and how often they are posting. This will give you an idea of what you need to do to engage with your target audience on social media.
Analyse their paid search strategy
Paid search is another important aspect of SEO. Analyse your competitor’s paid search strategy to see what keywords they are targeting, what ads they are running, and how much they are spending. This will give you an idea of what keywords you need to target and how much you need to spend to compete.
In conclusion, competitive research is an essential aspect of any successful SEO project. By analysing your competitor’s strategies, you can identify their strengths and weaknesses and develop an effective SEO strategy for your website. Use the above steps to conduct competitive research and stay ahead of the competition.