Digital Portrayal of your Business
Your online website is the digital portrayal of your business. Viewers go through it with an intention of peeking into the functioning of your business and even the reputation of it. One of the most decisive factors behind your brand gaining business through its website is the credibility it holds. The potential customers will only bank upon your business website after they trust it and the people behind it. In case you are an ecommerce website or a website that deals with customers’ sensitive information, you will have to put in extra efforts to gain customers’ trust.
Improving the Digital Portrayal of your Business
If you would like to make your website more credible, here is a summary of the factors that immensely influence your website’s credibility as provided by the online SEO journal, Search Engine Watch.
Search engines’ perception of your website
Search engines employ their algorithms and bots to assess the performance of your website and rank it, accordingly. If you are doing things in a right manner i.e. White SEO, following Google Algorithm updates and content policies, your website keeps moving up the search engine ranking ladder. That is a great first impression for your website visitors.
Social proof of your business
Establishing a social proof of your business website is crucial for its credibility impression. You need to put up links to all the social media pages of your business on your website. Apart from that, your website having a list of your clients/brands who have been associated with your business can be impactful.
Client/customer testimonials and reviews
Regardless of the nature of your business operations, i.e. whether it deals in product sales or services, you will always have customer reviews and testimonials coming in. Based on the customer experience granted by the business, these customers will either have a positive or a negative opinion of your business.
An updated blog
An updated blog that posts regular updates, fresh posts, and engages with the comments made on it, is termed as more credible by the audience.
Consistent website updates
It is very important to keep updating the website content because it gives the message that your business is moving ahead and is growing. Without any updates, the site audience would be free to make an opinion that your business simply doesn’t care.
Accessible contact information
If your business or brand isn’t accessible to its audience, people will deem things to be fishy. It is very important for your website to make it easy for your audience to contact you. Hence, for building your credibility, put out your phone number, physical address, and an email address on the website.
Even if your website is strictly accessible only on a membership-based model, it should make the contact information public for all the audience to see.
So if you want to look further into how the Digital Portrayal of your Business can affect your online presence and you would like to do more with your website give Direct Submit a call on 0845 2722350.