Examining SEO and Best Practices

Examining SEO and Best Practices
If you want to improve your business website’s natural Search Engine Ranking results, you need to try and focus on creating long lasting results. The following list of suggested SEO (Search Engine Optimisation) best practices that will help you build a website that will appeal to both the search engines and site visitor. The people who are your potential customer.

Create Good Content Always look to create good quality content which is useful, current, relevant and interesting. When writing content for your website, it is important to research what your potential visitors want to know – not what you’d like to tell them. This is a common error for inexperienced copy writers. Always write with the customer’s needs in mind.

Social Media Take advantage of social media and your local review sites. The more online visibility your business has, the more traffic your site will generate. Social media and review sites (like Yelp® and TripAdvisor®) will help improve user engagement and credibility.

Write Content for the End User – Not SEO Robots Write for people, not the Search Engine robots. Gone are the days when writing website content that included as many keywords as possible (keyword stuffing) was the way to go. Develop and write natural content and focus content on your online visitors.

Inbound Links Inbound link development remains one of the most important elements of good SEO (Search Engine Optimisation). However, only seek inbound links from relevant, reputable websites, blogs and other appropriate sources. If you have a good relationship with another website / business owner, you could suggest linking between each other’s website. This could help improve each other’s SEO ranking. Remember though, don’t just link to any website, or you might link to an untrustworthy site (such as link farms) and diminish your credibility.

Key Phrase Selection When writing your content, research the key phrases you are going to use. There are a number of online tools available to help you identify good quality relevant keywords that online visitors may use when searching for your business services or products online. It’s essential that you research and know what your customers are searching for, and then to use that knowledge to deliver the content they need.

Analyse Performance Track your site’s performance. With site analytics programs, you can track the number of visitors to your website, conversion rates, and marketing success.

Avoid Duplicate Content Search engines are known to penalise websites that use content / pages written using copied or duplicate content. Always avoid using another website’s content or having the same content on multiple pages of your website.

Remember, trying to trick or fool search engines using black hat techniques such as key phrase stuffing may well get your website penalised and any ‘short term’ organic online success won’t last long.

If you would like further information about effective and ‘white hat’ SEO (Search Engine Optimisation) practices that will help get your online business noticed, why not call Direct Submit on 0845 2722350 or visit the Direct Submit website.