Twitter can be an effective platform to advertise your business. Over the past few years, Twitter has expanded its promotion types in order to encourage more brands to promote their business through its platform. The different promotion types and varying campaign objectives have engendered an increased interest in Twitter ads. According to eMarketer, 41% of people on Twitter purchased products following exposure to an ad in the preceding 30 days. This brings out a great opportunity for brands to explore the best ways to test Twitter advertising. The first step is to understand the different types of promotion, the campaign objectives, but also the target audience.
Twitter is powerful in starting a conversation, influencing people over purchasing decisions, or simply setting up new trending topics. All of these can be valuable for brands trying to increase their reach, engage with their followers, drive traffic to their site, or promote a new offer. Twitter ads are highly useful provided that they are used to target the most relevant audience in a way that they will genuinely connect with.
As with organic social media, different types of content can be more successful, with creative and authentic messaging giving you the best chance of success.
The various different targeting option can help brands to custom-build the perfect audience for each campaign. It may take some time to know how each type of targeting can help your campaign, but the testing with a smaller budget at first can ensure a message is sent to the most relevant audience. Not every campaign will necessarily be successful at first, but Twitter’s focus on offering best practice tips and new advertising features will ensure that your effort and patience pays off.
To read more about setting up how to get started with Twitter advertising visit the Search Engine Journal posting ‘How to get started with Twitter advertising’.