Google: No Fixed Time Frame for Ranking Changes
After Site Improvements
Google’s John Mueller recently stated there’s no fixed time frame for search ranking changes after improvements have been made to a site.
When it comes to improving page speed in particular, Mueller says that’s a small ranking factor.
Google cares more about serving the most relevant content rather than serving the fastest pages.
This information was provided during a Google Webmaster Central hangout on February 5.
A site owner submitted the following question:
“We’re working on improving site speed. Do you know how long it might take for Google to notice these improvements?”
In response, Mueller explained there’s no fixed time frame when it comes to crawling pages and updating the ranking signals associated with those pages.
Sometimes it could take months and other times it could be a matter of days.
After making significant improvements to a site, webmasters will most likely see a gradual rise in rankings over a period of time.
Mueller adds that page speed is a small ranking factor. So if that’s the only improvement it’s difficult to determine how much of an impact it will make.
Site owners will see greater changes in search rankings when improvements are made to the overall quality of a website.