Grabbing the Prospects Attention
If you are not new to marketing, you have surely heard about the AIDA formula. AIDA is an acronym for Attention – Interest – Desire – Action; these four mental steps are necessary for you to inspire in your prospect if you are selling her your product or service.
Attention – attract your potential customer’s attention; Interest – raise customers’ interest by focusing on advantages and benefits; Desire – convince customers that they want and desire your product and that it will satisfy their needs; Action – lead customers toward your targeted action: ordering, purchasing, or subscribing.
This formula may be used to convert your virtual website visitors into real local and loyal buyers so its well worth spending some time to make sure your website meets these requirments.
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