Internet Marketing to Promote Your Business during Christmas
It’s no secret that people in every age group are considerably more tech-savvy than they were a generation ago. Thanks to the Internet, there is virtually no product, service or answer to a question that cannot be tracked down through an online search. What this means for business, all through the year but particularly during Christmas, is that someone out there is looking for your product or service and you need to know how to position yourself favourably online in order to get their attention and, in turn, their business.
Why your business needs a website
Most businesses these days understand the power of the Internet for expanding the firm’s clientele. Businesses that ignore the benefits of having an official website do so at their peril; if you don’t develop the image you present to the world via cyberspace, then any number of online directories with independent reviewers will develop an incomplete one for you.
While websites dedicated to rating and reviewing different companies’ products and services are an excellent resource for people who have a need for what your business provides, you don’t want these websites to be a potential client’s only way of knowing what you have to offer. Developing and maintaining a website not only helps to promote your business; it can often mean the difference between a consumer knowing exactly – and in your words – what your business offers and having to rely entirely on reviews from past customers, some of whom might have given a low rating or negative review simply because your entirely worthy product or service was not the one that suited the negative reviewer’s needs at the time.
The power of SEO
While the majority of both public agencies and private firms understand the importance of a well-designed and regularly updated website as a tool for communicating with current and future clients, not so many have discovered the benefits of search engine optimisation, or SEO, for enhancing their online presence and promoting their products and services.
Simply put, SEO entails developing meaningful online content, in the form of general articles, company blog posts and your own web copy, containing keywords and key phrases that potential clients are using to locate companies like yours through online searches.
The more specific your keywords and key phrases, the more prominently your business will appear in search results and the more new customers you will attract as a result. This is especially important as Christmas is approaching, as online shoppers will soon be flooding cyberspace with direct orders for Christmas presents, cards and decorations and seeking information online about where these items may be purchased locally.
It’s also a well-known fact that most people using online search don’t bother clicking beyond the first page of search results, so an effective SEO marketing campaign will include very specific key words and phrases such as “discount Christmas tree ornaments Salisbury” or “gluten-free Christmas desserts Primrose Hill,” just to give two examples that will not likely be lost in the morass of search results yielded by more general key words and phrases.
Direct Submit Internet Marketing Services has emerged as one of Britain’s leaders in Internet marketing and search engine optimisation services for organisations of all sizes. Direct Submit embraces the philosophy that the most effective SEO campaigns are ethically sound and provide a mutual benefit to both the business and the client seeking your services.
For more information on how Direct Submit can help you to improve your bottom line, call us today on 0845 272 2350 or visit the Direct Submit Internet Marketing Services website today.