Introducing Long Tail Keywords
Long tail keywords are a keyword phrase with at least three words included, often as many as five words in a phrase. This type of keyword is typically used to identify a searcher who is looking for something specific in the search engines.
Like normal keywords, long tail keywords are used to define what is on the web page and what the publisher wants to be found under in search engines and on search engine results pages.
These keywords are highly specific and draw less traffic for the website, but tend to draw more qualified traffic, often leading to more conversions than normal keywords. They can also, often, prove a lot less competitive.
Long tail keywords can also often be less expensive when it comes to pay per click bidding, for example in Google AdWords, as there are less people placing bids on those keywords for pay per click adverts.
There is no substitute for doing your keyword research and determining which keywords, long tail or other, have enough traffic to make them worth going after. If you would like some help with your SEO project give Direct Submit a call today on 0845 2722350.