Keyword Research in 2018 – Maintaining Visibility in Google
The online SEO blog ‘Search Engine Watch’ has posted an article on Keyword Research in 2018 and Maintaining Visibility in Google which is well worth a read. Google is changing into an increasingly intuitive and rich feature-led tool in 2018. Gone are the days of typing a phrase into the engine’s search box and simply clicking through to a high-ranked website.
Today, whether it’s responding to a question in an answer box or prompting us to make a restaurant reservation after a local search on mobile, Google is increasingly trying to answer queries in the SERPs immediately, negating the need to click further.
These rich features are dominating the search landscape more and more. And they are forcing us to adapt how we maintain our visibility online and how we get users to click through.
Understanding what keywords to use when optimizing your site and content is still central to improving and managing your visibility online. Search engine spiders are still crawling text and links across the internet in order to understand what content is relevant and authoritative to queries.
Google is always tweaking its algorithm. It is always trying to make its SERPs more useful and efficient for its users.
SEOs need to adapt. Even when fundamental techniques such as keyword research are still massively important, we need to be able to identify the opportunities within this more fragmented and intuitive landscape.
Search engine visibility has never been an exact science, though there are more accessible tools and access data than there has perhaps ever been. But if you embark on your keyword research with an understanding of the fundamentals and an open mind, visibility in 2018 is arguably more attainable than it has ever been.