Laura Ashley Increases Online Sales

Laura Ashley Increases Online Sales
Home furnishings and fashion chain Laura Ashley has said it now generates 12% of its sales from the Internet after its revamped website grew revenues by 63%.

Demand for the made to order upholstery and curtains drove the online improvement. The company which has 225 stores in the UK made 7% of its sales from the Internet last year. Since then it has improved the website, increased the product offer and launched an iPhone application.

Online revenues improved by 63% to £15.4m and lifted the total group sales by 5.7% to £127.8m.

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