Local Internet Marketing a Must or the Hospitality and Tourism Industry
Hotel and restaurant owners: do you feel that you’ve done everything possible to advertise your services but that business could still be better? If so, imagine this:
A potential client is stuck at the airport in your city while traveling to another destination. Once informed that her flight has been delayed by a day or longer due to inclement weather, she suddenly has to modify her travel plans and work out accommodations in a city where she originally had no plans to stop for more than the duration of her layover.
If she is able to find a choice of hotels through an Internet search conducted on her smart phone or tablet while sitting at the airport gate where she was just notified of her delayed flight, then she is apt to choose from among the first few options that show up in search results. Likewise for restaurants in the surrounding area that cater to the health-conscious or to those with a preference for a particular international cuisine.
If you run a hotel, restaurant or other business in the hospitality and tourism industry, then local search engine optimisation, or SEO, is crucial to making your services known both to local residents and travellers.
By providing content on your website that includes keywords and key phrases specific to your type of business and the location – for example, “restaurants in Glasgow” or “hotels Newcastle airport” – your hypothetical client can find exactly what she needs, when and where she needs it.
In this industry, it is every bit as important to “accommodate” your clients by making it easier for them to find you. And all the high ratings you can ever expect to earn will first result from your high online visibility leading them to choose your hotel or restaurant over the competition.
Direct Submit Internet Marketing Services can do that and more for your hospitality-related business. Direct Submit has been providing ethical SEO and local Internet marketing services to businesses in the North East of England and elsewhere in the UK for years.
Our expert Internet marketing consultants know exactly what it takes to make your business more visible online to current and future clients and will work with you to develop a local Internet marketing strategy that will put your hotel, restaurant or other hospitality business out where everyone can see it online, and the increase in traffic to your website will lead in turn to more clients and a bigger profit margin than you ever thought possible.
For more information or to speak with one of our Internet marketing consultants, call us today on 0845 272 2350 or visit www.directsubmit.co.uk