Local SEO to Promote Your Business
Your small or medium-sized business may not be able to compete with larger brands on a national level, but you can dominate your local market by taking advantage of local search optimisation.
If you are looking for SEO firms in Newcastle, Durham or the North East, then you don’t want search results listing several firms from Luton, Sheffield or Swansea. That’s where Google steps in.
Google’s search algorithm is able to detect when search queries and information are local to the user. Since Google favours local results, it is essential to include local SEO on your website in order to be visible to your audience.
Valuing Mobile Search
In the world we live in today, search is dominated by smartphones. Mobile search allows you to find businesses nearby, get directions, and even call them without ever having to visit their website. And since mobile search generally produces local results, Google + optimization is more important than ever.
Why are local SEO services so important?
As a local business, the large majority of your customers are the people who live or work in your area. The service or the product that you provide caters to local people. In the past, many local businesses depended on word-of-mouth to grow their business, but today, that is no longer the case.
People rely on the internet to find services or products that they need. So, if you are a business owner, then you really need a strong online presence. But you cannot just build your website and rely on people to visit it. You have to perform some form of marketing in order for your site to get noticed online.
Local SEO increases the visibility of your business by driving your website to the top of local listings. If you have a local business, you need geographically-relevant traffic to your site through specifically targeted local rankings that will launch your company to reach the target customer demographic in your market.
Direct Submit is an SEO marketing and digital agency based with offices in Newcastle and Durham. We specialise in ROI-focused digital marketing, bespoke web design & development and digital design. With a focus on building long-term relationships with our clients, we deliver services including SEO, PPC, content marketing, social media marketing, web design and e-commerce websites.
Contact us today on 0845 2722350 or visit our SEO Services website and let us help you make more of Local SEO Marketing.