Make the Most of Your Company’s Online Presence with SEO
With the recession finally winding down, we are finally seeing an increase in the demand for home remodelling and repair services. If your business falls into this category, you might be bringing in more business now than five years ago, but is your yearly earnings statement as strong as it could be?
Since most businesses in the skilled trades sector serve local clients exclusively and in a hands-on capacity (auto repairs, plumbing, home builders and the like), they tend to ignore the benefits of having a website, Facebook page or other online presence, and they do so at their peril. In this day and age, the advantage invariably goes to the company that has an online presence of its own creation as a building block for increasing visibility and generating new business leads.
Your website is only the start
If your business does have a website, then you have met one of the basic criteria for business success in the information – nay, the smartphone and tablet age. Considering how many people these days rely on their smartphones and tablets as a source of information, it is imperative that all businesses have a mobile-friendly website with both contact details and content that relates to the type of keyword and key phrases searches your potential clients are likely to conduct when seeking out the type of services that you provide. Effective use of such keywords and key phrases is known as search engine optimisation or SEO.
Key phrases: more specific is better
Let’s say you run a handyman business in Newcastle. If your contact details are readily available through your company website, then someone in the Newcastle area who needs new drywall in her circa-1930 home may – potentially – find you by searching for “home builders Newcastle” on Google or Bing. However, if you want to stand out from the morass of search results and let this potential client know that you specifically offer drywall services, it makes sense to provide content to this effect on your website so that you will appear more prominently in search results if this client looks for something more specific to her needs, such as “drywall services Newcastle”.
Keep it fresh
If your potential client with the 80-year-old home needs walls repaired this week, she will be more likely to find your website in search results if you have made updates to your company website sometime within the last few weeks since the search engines are able to see how recently updates have been made. Updates need not be extensive; the point is simply to let the search engines know that your company has an active online presence and that you are keeping your company information up-to-date. The reason for this is that the search engines strive to provide reliable results, and they want to know that they will not be leading potential clients to a dead end based on information posted to your website a year ago or longer.
Direct Submit Internet Marketing Services is one of the leading providers of SEO and Internet marketing services in the UK. Based in the North East of England, we provide these services to organisations of all sizes and budgets across the UK and are committed to providing ethical services so that you can gain new business leads and increase revenues while projecting the best possible image to your clientele.
To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.