Making your Website more Trust Worthy
Making your Website more Trust Worthy
As we have been shouting for some time now to clients, Trust is an important factor in Google’s ranking algorithm! Reputable websites that can be trusted get better rankings than websites of dubious origin. Google does not want to show low quality websites in the search results. For that reason, it is important that you can convince Google that your business is for real and that your website can be trusted.
1. A Good Domain Name
Try to get a domain name to match your business. Old domains with a spam free history usually get better rankings than brand new domains. If you can buy such a domain name, your business might benefit from it if the domain was used for similar businesses before. Use the official top level domain of your country. Also, order your domain with a renewal period of two or more years to show search engines that the domain is supporting a long term project or business.
2. A Trustworthy Website
As most of us know, a trustworthy website will include easy to find contact information. Dubious websites do not have any contact info at all or they hide it. Make your contact information easy to find. List your full address on your website. This is often a sure way to identify a spammy website. The more information about your company can be found on your website, the more likely it is that it will be considered a real business. Your website should also include a privacy policy, terms and conditions (if applicable) and both should be easy to find.
3. Trustworthy links
This is one of those cases where less can mean more. Links from reputable websites are by far the best way to show search engines that your website can be trusted. Google will trust your site if it has links from other reputable websites. Low quality links will damage your rankings, links from high quality sites will have a positive influence on the Google rankings of your site.
A few good links are much better than hundreds of spammy links!
If Google trusts your website then it will be much easier to get high rankings. Of course, your website still needs optimized web page content and good links.