Google’s Site Quality Algorithm Patent

Google’s Site Quality Algorithm Patent
A Google patent describes a method of classifying sites as low quality by ranking the links. The algorithm patent is called, Classifying Sites as Low Quality Sites. The patent names specific factors for identifying low quality sites.
It’s worthwhile to learn these factors and consider them. There’s no way to know if they are in use. But the factors themselves can help improve SEO practices, regardless if Google is using the algorithm or not.

Google’s Site Quality Algorithm Patent

This patent dates from 2012 to 2015. It corresponds to the time that Penguin was first released. There have only been a few discussions of this algorithm. It has, in my opinion, not been discussed in the detail offered below. As a consequence, it seems that many people may not be aware of it.

The algorithm is called Classifying Sites as Low Quality. It works by ranking links, not the content itself. The underlying principle can be said to be that if the links to a site are low quality then the site itself must be low quality.

This algorithm may be resistant to spammy scraper links because it only comes into play after the ranking algorithm has done it’s work. It’s the ranking algorithm that includes Penguin and other link related algorithms. So once the ranking engine has ranked sites, the link data that this algorithm uses will likely be filtered and represent a reduced link graph. A reduced link graph is a map of the links to and from sites that have had all the spam connections removed.

The algorithm ranks the links according to three ranking scores. The patent calls these scores, “quality groups.”

Obviously, the Vital score is the highest, Good is medium and Bad is not good. The algorithm will then take all the scores and compute a total score. If this score falls below a certain threshold then the site or page itself is deemed low quality.

Introducing Tork Washroom Products

Introducing Tork Washroom Products
We at Direct Submit are pleased to announce another new client, Tork Washroom Products, who manufacture and supply high quality cleaning, hygiene and maintenance chemicals, including a complete range of napkins suitable for every occasion, from a fast-food snack to fine dining.

Tork Washroom Products

Tork Manufacture and distribute throughout the UK and export worldwide from our purpose built plant at Birtley Co Durham and with an ever expanding customer base ranging from Military and Government Agencies, through to many multi-national and Public Limited Companies, plus smaller privately owned and one man businesses.

We will be working with the company to increase their online profile and improve their search engine listings.

If you would like further information on how Direct Submit could your business work harder for you then why not give us a call on 0845 2722350 or visit our SEO Services website today.

Promoting Your Website with Social Media and Outreach

An In-Depth Guide to Promoting Your Website with Social Media and Outreach

Once you have implemented a solid SEO strategy and have utilised content marketing, you now have a solid foundation when Promoting Your Website and to build upon, which you can benefit from by implementing other popular internet marketing techniques.

Promoting Your Website

While SEO is important for long-term growth and traffic, social media marketing and influencer-based marketing can still bring high amounts of traffic, which will convert into loyal, paying customers in the future. The traffic you receive from these channels is often focused and can convert exceptionally well. In this article, I assume you intend to promote a business, but of course, this counts for whatever you intend to advertise, be it a website, online store, etc.,

Social Media Marketing

Social media marketing is an excellent strategy to build a loyal customer base with whom you can communicate with on a regular basis. By creating Facebook, Twitter, and Pinterest pages, these pages will soon attract fans and followers, which you can then advertise to in the near future.

If you haven’t already, make sure you create business pages for Facebook, Twitter, and Pinterest. Ensure that your company logo is part of the profile photo, and that you have an enticing and unique header image. You can use Canva to create banner images, and they have a fantastic selection of sample banners you can use to get started quickly.

Next, fill out any text fields, such as you’re About section and bio of the business. Make sure to contain your business’ phone number, other relevant social media links, as well as essential contact details.

Advertising to Potential Customers

The overwhelming majority of social media users hate to see their feeds get flooded or spammed with advertising and ads from companies they follow. Therefore, you need to try a different strategy; rather than blatantly advertise your products, you need to build trust with your followers by posting appealing, intriguing content that has an entertainment value of some sort.

For example, a lot of companies post GIFs related to their domain or motivational quotes that are linked in some way to their field or create video content surrounding their products. Others parody their own products or create memes which are sure to get some laughs from their users.

However, the posts shouldn’t just be limited to the trivial, you can make posts of “Behind the Scenes” at your business, showcasing the ins and outs of how products are manufactured, and so forth. Just make sure that the content you create is dynamic and engaging; pull the viewer’s interest in and keep them hooked, with meaningful content that’s designed to inform or excite or innovate.

For companies, these pieces of content are essential for building rapport with their fanbase, and for slowly building trust with followers. That way, when they eventually do advertise their products, the uptake is going to be much higher, since users will have built momentous trust with this company and are much more likely to want to visit their website or buy one of their products.

Utilise the Power of Imagery

When creating your posts, make sure to include a colourful, attention-grabbing image, which contains the essential info presented in the post. You can create graphics with Canva, and the modern, fresh, and vibrant designs provide great templates for beginners.

If you ever post images that aren’t your own, make sure to use public domain imagery, which means it’s free to use, modify and re-share anywhere. You can include these images in any graphics you create, as well as blog posts and articles.

A great tool I recommend for this is Canva. It helps simplify the graphic design process and leads to incredible and professional resulting designs. I’ve been using it for all my blog posts and social media marketing projects.

You can also post the images you create to Instagram and Pinterest, especially if your business is in the creative or outdoors sphere. I’ve seen hundreds of companies post imagery on these sites and gain incredible numbers of likes and comments from devoted customers. Your Canva graphics can also be posted on Pinterest, and they’ll be pinned by fans in no time.

Advertise Your Content

There’s a rule in the social media marketing world, that 90% of the time you share content or post about topics related to your domain, and 10% of the time, you advertise your products or post directly about your business.

This is especially true if you want a great click-through rate; if you continually post about your business all the time, your followers are going to get bored, and with good reason. You need to keep them engaged with your company in an entertaining manner, and often, reposting or retweeting relevant news, memes, or videos related to your field is a great way to do so.

When you finally do want to let your followers know about a new product, sale, or piece of news related to your business, make sure your post contains a fantastic banner/featured image which highlights the main points of your post. This will keep your followers engaged, and could lead to better click-through rates.

Contact Influencers in Your Field

Influencers are social media personalities or celebrities with a loyal, dedicated fanbase. These influencers often advertise other businesses directly or create videos or vlogs about their favourite products; this leads to incredible traffic and lead generation for the company being advertised.

While it can be difficult to get advertised by influencers with more than a hundred thousand followers, you should target influencers with 20k followers or more, as these are contacted less frequently, and you’d have a much greater chance of striking a deal with them.

To do so, target influencers in your field by utilising BuzzSumo’s search functionality. Simply type in your company’s primary category (such as finance etc.,) and BuzzSumo will display a list of Twitter and social media influencers who regularly tweet in that field and have heavily-followed social media accounts.

You then need to get their contact details (a simple Google search will help) and write them an email asking if they’d like to promote your company on their social media profiles.

Some influencers charge hefty prices for advertising, others will do it for free if they genuinely like what your company does or have a great experience with your products. Others require that you send them your products in exchange for a review; this is another viable option if you have products you’d like to sell to online.

YouTube vloggers are also willing to promote your business in some way, usually by creating a video review of your products, or by recommending your business’ products in their videos. There are several websites online that help YouTube influencers or vloggers connect with potential clients.

Write for Large Blogs

Writing for blogs with a dedicated readership can help promote your website to those readers and help increase traffic as a result.

Often, blogs allow you to include a link to your website in the Bio section of your article, and if readers enjoyed your article, they’ll be sure to check out your website also.

Most blogs are more than happy to take guest posts from others and will gladly give a nofollow link to the author’s website in the Bio section.

How to Find Websites Looking for Writers

To find these websites, simply make a list of blogs you regularly read in the same field your website is in.

You can also search “write for us [topic]” on Google, where [topic] is the field your website is in. For example, if you have a gardening website, then search for “write for us gardening” on Google. This will return a list of blogs that are actively looking for writers to submit blog posts.

Many blogs are also hosted on Medium now, and these blogs are always looking for new writers, so make sure to check out blogs hosted on Medium also.

You should then email the blog asking about the possibility of guest posting, but make sure to include some potential titles that you’d like to write about also. Bloggers love to see that you’ve put in some research and have material or ideas already prepared; this will greatly increase your chances of the blogger accepting your articles in the future.

Even though guest posting for low-quality or “spammy” websites is heavily discouraged, you should only guest post for websites that are reputable and highly respected.  Ensure that they have an adequate readership, as there’s no point in writing for blogs that offer little in return, in terms of traffic.

Conclusion: Outreach Is Key

Building an active community of dedicated fans on social media is essential to keeping an active relationship with your readers and can ensure that your readers keep coming back for more content.

However, since those readers can share your posts, your content will also reach a greater audience, i.e.: their entire network, including family and friends. Social media can help broaden your reach, but it must be done tactfully, and remember to always be respectful of your users’ time and feeds.

As we’ve seen, utilising the power of outreach in Promoting Your Website can help you to connect with a larger audience, thanks to contacting influencers and helping them promote your content.

Guest posting is also a form of outreach and can be a fantastic way to advertise your business or website to another group.

While these methods take time, they will soon bring traffic to your website, thus increasing your business’ sales and customers. It’s a worthwhile effort, and before you know it, your website will start seeing new customers.

Local SEO: Market your Business

Local SEO: Market your Business
If you want to make sure that your business is a really success why not consider contacting a professional internet marketing service such as Direct Submit to help you find ways to give your website a real boost?  The use of search engine optimisation (SEO) and other internet marketing strategies is essential to any business if they want to be sure that potential customers and investors are able to find the products and services they offer easily and when employed properly can make a noticeable difference to the amount of traffic any website receives.

Local SEO: Market your Business

Whether you are a new business that is just starting out, or a more established company that simply wants to improve the performance of your website at Direct Submit they will be able to help you to find ways to ensure that your website is a success through the use of effective internet marketing methods.  With a fully trained and friendly team on hand to discuss all your businesses aims and requirements you can be sure that they will be able to offer you a personal internet marketing strategy that is completely tailored to the individual needs and goals of your business.

Applying SEO to your website will help your page rank higher on the results produced by search engines such as Google making it far more likely that people who may be looking for the products or services that your offer will actually see your link and click through to your site, helping you to build your online sales and leads.  Being on the first few pages of results is essential if you want to be sure that people are able to find what you have to offer, by applying specialist SEO techniques regardless of the size of your business Direct Submit will be able to help you improve your ranking considerably and raise your online profile.

Regardless of what products or services that your business has to offer having an effective website is essential if you want to be truly successful within today’s modern society, with most people using their smart phones and other devices to find the majority of the information they require if you can’t be found easily online your business will have major disadvantage compared to another similar business with a more accessible website and could be a contributing factor to how successful you become using the services of a company such as Direct Submit could prove to be a really worthwhile investment.

So why not take a look at the local Search Engine Optimisation and other internet marketing services that Direct Submit have on offer and see how they can help make your website really work for your business.

No matter if you are looking for a one off consultation, a complete package including ongoing maintenance and performance reviews or a contract for a fixed term at Direct Submit they are always happy to help regardless of your needs or the size of your business and they always aim to offer a service that is always friendly and professional that delivers real results.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the and around Newcastle. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

Contact Direct Submit to see how Local SEO could help your business

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350, visit the Direct Submit SEO Services website or visit the Direct Submit local SEO Services website. We look forward to your hearing from you soon.

Content Marketing to Showcase your Business

Content Marketing to Showcase your Business
Search engines are getting smarter and that’s a good thing. The companies that are now being rewarded with great rankings in search results are the ones that actually deserve it. They are able to digest and understand Web content far better than they once were. Producing and distributing valuable content is now vital for search engine optimisation. Therefore, content marketing has huge implications for a successful SEO strategy.

Content Marketing to Showcase your Business

Simply put, content marketing is creating and sharing unique, relevant content online.

Content marketing is one of the most profitable ways to showcase your business to the web. By creating high-quality content, your website will gain more backlinks from other websites, thus boosting your rankings in Google search results. With pieces of content, you can build a bigger audience to your website through social media, also. The more traffic you can pull into your website, the more people will avail of your products or services.

The end goal is to attract qualified Web traffic that’s searching for the answers that you’re addressing. This includes producing blog posts, videos, FAQs, whitepapers, tutorials, etc so that searchers can arrive at your online channels through a variety of ways.

Content marketing generates inbound leads as opposed to chasing them with traditional marketing.

It is now accepted by most that content marketing is one of the most beneficial ways to showcase your business on the Internet and for many promoting a new web based business can prove a daunting prospect. If you are a busy small business looking to promote your business, the creation and dissemination of original and quality content can help drive customer engagement, increase company profile and help market your business to the widest possible audience.

How Long Does it Take to See SEO Results?

How Long Does it Take to See SEO Results?
This is the million dollar question and we understand why. It’s natural for anyone looking for an SEO agency or thinking about starting an SEO campaign to want to know how long it all might take.

How Long Does it Take to See SEO Results?

So, How Long Does it Take to See SEO Results? Here’s the short answer; our clients typically see positive movement by the end of the third or fourth month.

However, effective SEO is often an involved and often time consuming process that requires a good deal of expertise, research and modification of your website. This process helps the likes of Google and Bing knows your website exists and hopefully ranks it well for the selected key phrases.

According to Google, it’s wise to “prepare for a campaign up to one year” when undergoing a new SEO strategy. Ultimately, establishing authority achieving success online in the search engines takes time, and no reputable SEO company can tell you exactly how long it takes for an SEO campaign to deliver results.

Just to be clear, it isn’t something that can be tricked, faked, or rushed. If Google suspects a website is building authority too quickly, that site’s SEO will likely take a hit and your website could even be banned!

So we do it the right way, making sure our SEO campaigns are long-term investments. And when the payoff does come, it can be significant, especially considering the money you’ll save by having your site high in organic results, as opposed to dumping cash into Adwords and PPC.

Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project. This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company.

Call us today on 0845 2722350 and get your website working harder for your business.

Wheels Self Drive Vehicle Hire

Promoting Wheels Self Drive Vehicle Hire

Direct Submit has another new client. We will be working with Wheels Self Drive Vehicle Hire to help promote their vehicle hire services across Teesside and Durham. They claim to be particularly focussed on providing the highest customer care

Wheels Self Drive Vehicle Hire

Reasons to book a car rental with Wheels Self Drive:

Ø  Excellent Hire Rates: A Price Promise assures you of finding the best rates.

Ø  Wide Selection of Vehicles: There are more choices when you book a vehicle with which Wheels Self Drive Vehicle Hire makes it easy to find the right rental car, van or other vehicle. ​

Ø  Excellent Service: Book with confidence because they are the experts in rental cars and commercial vehicles. ​

They can supply any make of vehicle to meet your requirements, please contact them on 01429 26 55 67 for a quote.

If you would like your business to gain more exposure across the Internet, then call Direct Submit on 0845 2722350 and let us help you make your website work harder for you.

Google Local Services Ads

Google Local Services Ads Receive 13% of All SERP Clicks
A new local search study finds Google’s Local Services ads (LSAs) account for 13.8% of all SERP clicks. In addition, the very presence of LSAs affects the number of clicks for all other SERP types.

Google Local Services Ads Receive 13% of All SERP Clicks

BrightLocal monitored 5,500 local searches to compile this data, studying where people click on local SERPs as well as their reasons for doing so.

Here is a summary of key findings from the study.

LSAs affect all clicks
When LSAs are present, clicks on all search types are affected compared to when LSAs are not present.

Around 25% of all clicks are on paid results when LSAs are present. When LSAs are not present, only 14% of clicks are on paid results.

That’s a difference of over 10% of clicks on paid results, based on whether LSAs are present or not. 

LSAs affect clicks on organic results
Organic results typically receive the most clicks of all SERP types, but they see a drop off when LSAs are present. When LSAs are not present, Organic results usually receive around 50% of all clicks.

Targeted SEO Marketing for your Business

Targeted SEO Marketing for your Business
Working with an SEO company should be a transparent and collaborative process, that’s why at Direct Submit we don’t hide behind technical jargon. We provide an insightful interpretation of your data with every report and our team is always on hand to personally talk you through progress achieved.

Targeted SEO Marketing for your Business

Our intimate approach is completely scalable, whether it’s working with a sole trader or building a close working relationship with a larger company. Our tried and tested methods will not only get your site ranking well in the search engine results pages but will help it stay there.

We work with our clients to understand their business today and where they want to position themselves in the future.

Simply put, our approach to SEO will is built around:

» Key Phrase Research

» Website Analysis & Compliance

» SEO Promotion & Marketing

» Linking Strategy

» On-going Monitoring & Maintenance

Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project.

This approach to targeted SEO and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

How to Start Content Marketing: A Guide to Creating Content for SEO and Lead Generation

How to Start Content Marketing: A Guide to Creating Content for SEO and Lead Generation

How to Start Content Marketing
Content marketing is the process of creating textual content or interactive media that attracts readers to your site, and in turn, leads to potential customers who may purchase your products and services.

How to Start Content Marketing

Content marketing and SEO are so intertwined these days, that content marketing is an essential strategy you need to execute in order to gain new traffic, leads, and future customers. Content marketing involves creating high-quality content that helps potential readers, which in turn, leads to Google indexing your content and then sending traffic to your site. You can also gain traffic from social media sites, such as Pinterest, Reddit, and Facebook. Content marketing is one of the most effective forms of lead generation there is, because it ensures a source of potential customers who’ll read your content daily and possibly purchase your products or services.

This is why investing in a solid content marketing strategy is a necessity for your business. In this guide, we’re going to take a look at how to start content marketing, and the best practices you should ensure in order to maximise your success.

1. Plan Your Articles

What would your customers like to read about? No matter what domain your business is in, there’s sure to be an area of expertise that your content can help out with. Even if you believe that this isn’t the case, you just need to do some quick research, and you’ll quickly realize that any business domain can create topical, help-worthy articles.

For example, if you’re a plumbing company, think of the variety of dilemmas that the everyday person would encounter in relation to drainage, pipes, and plumbing. You could write a series of articles around maintaining excellent drainage, or about un-blocking a sink, etc.,

Google will index this content, rank it in their search results, and when readers arrive on your site, if it helps them in some way, you’ve established mutual trust with this reader, and if they feel they need to hire a plumber, they might go to your business or remember your company’s name should the time come. Google often serve local results that are close to the user, so it’s likely that those readers will also be local.

To get maximum benefits out of content marketing, you should make a content marketing plan that involves writing one article a week for three months, so make sure you have titles and brainstormed about thirty ideas.

2. Employ the Use of Effective Keyword Research

However, not all article titles or keywords are created equal, so you need to research the potential profitability of the keywords within your titles.

Select the main words from each of the article titles you’ve created, and then plug them into the Google AdWords Keyword Planner.

You’ll then get metrics on how often these keywords are searched monthly. If less than a hundred people a month search for your keyword, then it’s unlikely that your article will generate traffic, but if over a thousand people a month search for that very keyword, and you rank on the first page for that keyword, then a constant supply of people coming to your site will be a certainty.

However, you also need to ensure that the websites ranking for your chosen keywords are also surpassable. Large, influential websites and news outlets often have entire marketing teams dedicated to creating high-value content and optimizing that content with SEO, so it can be difficult to surpass these sites. You need to check if there are any smaller blogs ranking for your chosen keywords that can be easily surpassed. Do they have low quality content? Or are they relatively unknown, or have little reader engagement? These are all metrics that show your content can surpass this content with the right optimizations.

I’ve worked with blogs for years, and the one mistake that prevents them from succeeding in gaining traffic to their content is the lack of keyword research they do, hence they target keywords that are rarely searched, and then wonder why their site is not getting traffic despite ranking highly for that keyword.

3. Write Your Content

Next, you need to start crafting the piece of content that targets the keywords you’ve chosen.

Make sure to address all questions the reader might have. Does your article adequately surpass reader expectations, and does it do everything the title promises?

Here are some key tips to make sure your content is stellar:

  1. Is the article longer than 1500 words? If so, your article will also rank for long tail keywords (these are search terms with more than fifty characters), and Google’s spiderbots will also gain more contextual understanding into what your article is about, helping your article gain more trust in Google’s eyes. By writing at least 1500 words, your article will go into extra depth, which is incredibly useful to your readers, and it helps keep them on-site longer. If users enjoyed the article, they might want to subscribe to a newsletter of yours, where you can potentially send them marketing emails. The content you create is the pillarstone to establishing trust with the user.
  2. Try embed a YouTube video in your article. Most readers will be interested in watching the video, and this will increase your reader’s overall time on site. It will also add a dynamic aspect to your article, and adds another form of media to your article.
  3. Include as many images as you can, in order to add some dynamics to the overall article. However, never search for images on Google Images without enabling a “Free to use commercially” license filter in Advanced Search. Otherwise, you would be using copyrighted content, and the image owner could make you liable for your use of the image.

Instead, try public domain imagery, that is, imagery which you’re allowed to use anywhere, even commercially, without attribution. You can find public domain imagery on Unsplash and Pixabay.

You can also adapt imagery with Canva, by adding text or captions, even cool icons, to the imagery you use. These imageries that include text are a popular hit on Pinterest.

4. Promote Your Content with Influencers and On Social Media

Next, you need to get as many readers onto your content as possible, by utilizing effective marketing techniques.

  1. Spread the word on social media. Try sending a link to your content on Reddit, if it has any “viral” appeal or would be something comical that users would want to share or visit. If your article has a lot of imagery, Pinterest users would find a lot of appeal in your content, and would be sure to pin your images. One article I created went viral on Pinterest, simply because it contained a Made For Pinterest (a graphic containing the title of the article in the foreground) graphic, and I received over half a million views for this article alone.
  2. Get in contact with influencers in your field (you can find these influencers on BuzzSumo), and ask them to link to your article in any link bundles or resource sharing articles they have. These influencers are likely to have a lot of visitors arriving onto their content, so this can provide a way for interested users to also find your site.
  3. If you’ve followed the steps above, you should start ranking in search results within two to three weeks after publication. It can take a couple of months for traffic to really start increasing, so make sure to be patient, and keep optimizing your content as you wait.

Conclusion

Hopefully, this guide has provided you with a concrete roadmap you can use in order to get started with your content marketing strategy. You’ll see that it does take time and work, but once you have a weekly plan, make sure to stick to it, and keep producing new content, as well as promoting old content.

You’ll notice a traffic increase with time, provided your content is of high quality and engages its readers. This will lead to more shares, more time spent on page, and therefore your search rankings will also increase.