Promoting Your Business through Internet Marketing and SEO
Business owners: have you Googled yourself lately? If not, do it now. Go on, type in the name of your business and see what comes up. If the name of your business is Joe’s Auto Repairs, then your search will likely bring up Joe’s Repair Shop (Surrey), Joe’s Auto Body Care (Chester), Joe’s Automotive Ltd. (Towcester), Joe’s Car Repairs (London) and perhaps also a smattering of like-named businesses in America. Which business is yours, and how do you get people in your area to come to your shop and not to some other Joe who does auto repairs?
Well, you don’t need to come up with a more unique name for your business, but you do need to learn how to use search engine optimisation, or SEO, to make your company stand out and for promoting your business to the vehicle owners who are most likely to come to you for repairs. Following are three ways in which SEO can draw interested clients to your website and, ultimately, your shop.
Keyword Research. Your target audience is searching online with specific keywords and key phrases that are relevant to your business, whatever that may be. You need to know what those keywords and key phrases are, and Internet marketing companies have the ability to research that information for their clients. Tap into that resource.
Rankings. The major search engines rank websites, in part, according to how prominently certain keywords figure in the website’s content. More specific keyword searches will set your business apart from the competition and result in higher rankings, which translates to greater visibility for your website and, ultimately, more sales.
Social Media. Yet another opportunity for enhancing your online presence is through social media. If you already have a website, then you should also have a Facebook page and Twitter feed. Even businesses with stale websites are able to keep in touch with current and prospective clients by posting and Tweeting on a regular basis and interacting with their target audience.
If you know which keywords your clients are using to find businesses like yours, then it pays to make use of them in your posts and elsewhere. Best of all, your Facebook page, Tumblr account and whatever else you’re using to stay in touch with clients get their own separate rankings in search results. In other words, one can keep you front and centre even when the other does not.
As impressive or even overwhelming as they may seem, these considerations are simply scratching the surface when it comes to Internet marketing and SEO. Direct Submit Internet Marketing Services can do all this and much more to increase traffic to your website and generate interest in your company. Direct Submit works with businesses of all sizes to develop effective SEO marketing campaigns that deliver lasting results.
Let Direct Submit show you just how profitable your company can be. For more information or to speak with one of our Internet marketing consultants, call us today on 0845 272 2350 or visit www.directsubmit.co.uk