Quick SEO Guide for Small Business
Almost every small business will have been told or read about the importance of search engine optimisation to their business. But for many small businesses, the question we often hear is “this doesn’t really apply to me,” or, “We’re just a small business and SEO probably isn’t important for us.” However, just because you’re a small business doesn’t mean you shouldn’t be looking at applying good SEO practices to your website as part of your marketing strategy.
Make your website SEO friendly
Although SEO can seem quite technical and time consuming, there are a few basic issues you can make to your website that will help to increase your search engine optimisation.
Make sure your website is mobile-friendly
With the number of people using their smartphones these days to search for a product or service, it is very important to make sure your website looks good on a small screen as well as a traditional computer screen. This is an ever increasing area of search and you will be missing out if you ignore this.
Always look to include good content
No matter how big or small your business is, whether you hire someone to do this for your or you handle it on your own, good content is crucial when it comes to SEO. Your content includes the information on your homepage, your “about” page, your product pages, etc. You want your content to be well-written while being mindful of your carefully chosen keywords that describe your business and mention it by name.
But that’s not all. Having a blog on your website can also help in a few different ways. First, it creates more opportunity to boost SEO by using your keywords and other relevant content so that your ranking can improve. Overall, it helps to build trust with your existing customers and is a way to attract new ones.
Inbound link management
Another way to make to improve SEO is by having good links. Google in particular will often use an inbound link as a measure of credibility and trust. Just be sure that you’re linking appropriately; links should be visible and relevant to your business. Linking to your social media pages is a great way to get started! Or, link to other local businesses, and ask them for a link in return.
SEO is a concept that continues to play a vital role in business website management on a daily basis and for businesses that have leaner marketing budgets, SEO can be a cost-effective and worthwhile solution that will address your need for online exposure. Including SEO in your overall online marketing campaign will enable you to draw more quality traffic to your site.