Organic SEO

Search Engine Optimisation – How It Works and the Importance of It

Search Engine Optimisation – How It Works and the Importance of It

Search Engine Optimisation (or SEO for short) is the process in which a webmaster attempts to raise the visibility of a web site or web page for search engines for example Google, Yahoo, Bing etc. Search Engine Optimisation has become an important tool used by web designers to enhance a sites position on a search engine, improving the standing of a website is definitely significant as qualified traffic should increase to your web site, helping generate more sales and raising the profile of your online business.

Organic search engine optimisation is the optimum means to get your site noticed and be sure that it remains on the first page of the major search engines.


There are many factors to take into account, including selecting the right keywords and when optimising a website, incorporating good quality original content and looking to attract relevant inbound links being just a few.

Fresh and original content is a must. Don’t be tempted to try and copy someone else’s content from their website and attempt to pass it on as your own, as the search engines could punish you for this and your website rankings will suffer. The best thing to do is create unique and new content, written for the end user and using the correct key words in the right areas of the web page and copy.

When looking at fresh content, there are several tissues you should take into consideration if you’d like an internet search engine to pick up on your website and see it as important content. The first thing would be what people search for, if your site is about motorcycle associated products and you want to bring more customers for your own motorcycle products business then using the main key word of ‘bike’ would be pointless. The reason for this is term ‘motorcycle’ gets related and specific traffic each month – different to ‘bike search traffic, and the majority of people searching won’t buy motorcycle products when researching bikes.

When a key word that is important has been differentiated by you then you will need to make sure that you use it properly. For example, it would make more sense to make your main keywords such as motorcycle helmets or motorbike parts, if the particular website you were writing about was motorcycle parts and equipment.  The way would be to make sure it’s seen is to include your key phrases in the body text, the meta data and key words.  Note though that there is a fine line between using key words properly and spamming a website with too many keywords. If you do this the search engines will believe you are over using it (spamming) and may not rank you at all on any significant pages. Another thing to consider is can the website visitor understands the content and relate to it? If you over use the key word in the site then it may become obvious that you have written it for the search engines and not the site visitor. This is bad practice.

A lot of SEO websites suggest a percentage of text which should be used when relating to key words but this will vary according to what you read.  At the time of writing, a few notable websites are suggesting this percentage to be between 3-8% which comprises the utilization of the key word in the title tag, body etc. Although we would suggest the best course of action is to write a natural article that makes sense – written for the site visitor.

After you have written your content using the primary keywords you are targeting, then you need to think how that site is going to help promote your businesses site.  Promote your website to the major search engines, Google, Bing and Yahoo – plus submit your URL to directories. If your website is optimised for motorcycle accessories then the directories submissions should in time help achieve inbound links utilising the key phrase linked to your website.

Whether you are just starting up your business or have an existing website which isn’t doing a great deal for your, then call Direct Submit today  on 0845 2722350 and let us help you make your website stand out from the crowd. As experienced Internet Marketing and SEO consultants we will be able to help you make the right choices and decisions to help you get your product or service noticed online.  An effective SEO strategy will make your website easy to find for users and search engine robots. SEO helps the search engines to understand what each page on the website is about, therefore content strategy plays a big role in the SEO tactics.

Search Engine Optimisation (SEO) should be an essential part of your businesses marketing strategy. Put simply, its job is to increase your enquiries and to make sales. Properly applied, SEO will help your companies website appear higher up the natural search engine rankings for targeted key phrases. This is where Direct Submit can help you and your business.

As leading UK Internet Marketing and SEO consultants, we are committed to providing you with the highest level of service and expertise. All our clients are unique and each receives customised strategy that utilises today’s best practices for your business.