Search Engine Optimisation & Link Building
Search engines really appreciate quality inbound links, and so should you in developing your Internet Marketing project. On page Search Engine Optimisation, whilst important should represent only a part of your SEO strategy, acquiring quality, relevant in-bound links should also be high on your agenda.
Examples of good inbound links would include:
A) Links from a website or directory that relates closely to your content or market sector.
B) Links located within the body of the content of the source website, using ‘anchor text’ based on your keywords or key phrase in them.
C) Direct links not just your homepage but, where appropriate, to the relevant content pages.
We all know that links are a core part of Google’s ranking algorithm, but often achieving these good quality links is more difficult than it looks. In some case you could consider paying for inks from quality directories or upgrading a free link to one that includes a key phrase rich text link to a page within your site.
Make sure you have the type of quality content that makes people want to link to you. That old Search Engine Optimisation statement still rings true, ‘Content is King’. Not only will this approach help generate link popularity, but it will also help you in other ways, too.
Search engines love good quality relevant content, all of which will help you succeed with your on-going SEO campaign.
How do you find out who’s already linking to you? Go to Yahoo search, type in linkdomain:www. yourcompany.com and it will return a list of sites that are linking to you. Google offers the same thing (type link:www.yoursite.com). Note that in our experience, Yahoo returns more comprehensive results with Google often limiting the results it delivers from these requests.
Our advice would always be to focus on quality and relevance when developing you linking strategy. Low quality links from spam sites or link farms could hurt your rankings and the golden rule should always be ‘quality, not quantity’.
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