What is Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is the practice of improving and promoting a web site in order to increase the number of visitors the website attracts from the search engines such as Google, Yahoo and Bing. There are many aspects to SEO, from the content on your page to the way other websites link to you on the web.
As the majority of web based traffic is driven by the major commercial search engines including Google, Bing and Yahoo! SEO is very important to any online project. Social media and other types of traffic can generate visits to your website. However, search engines are currently the primary source of traffic for most Internet users, this is true whether your website provides content, services, products, information or just about anything else.
Although the Search engines are clever (and getting ever more clever), they still need help to locate and list a website. Whereas the right SEO can net you thousands of visitors and attention, application of ‘incorrect SEO’ can hide or bury your site deep in the search results where visibility is minimal – resulting in little or no traffic!
Remember that effective Search Engine Optimisation (SEO) isn’t just about the “search engines”, it’s also about making your site better for website visitors to, and at Direct Submit we always try to achieve the right balance. Call us now to find out how we can help you make your website work harder for you.