SEO & How It Works for Small Businesses
Want to know what is SEO and how it works? We’ve made this simple SEO overview for you.
One of the biggest questions that we get from our clients here at Direct Submit is – what is SEO and how does it work? For businesses that are just starting to build their website or going through a website redesign, search engine optimisation or SEO can feel a bit intimidating.
But it doesn’t have to be that way.
Even if you do not have an experienced in-house SEO associate, you can still start making some positive changes that will help you improve your search engine optimisation. With a little SEO knowledge under your belt, you can be on your way to improving your brand’s search engine ranking in no time.
Below, we’ll provide an answer to the million-dollar question – what is SEO and how it works?
If you’re here, you’re probably wondering what is SEO and how it works. Let’s dig deeper.
What is SEO and How It Works
SEO is an acronym that stands for search engine optimisation, which is the process of optimising your website to get organic, or un-paid, traffic from the search engine results page.
In other words, SEO involves making certain changes to your website design and content that make your site more attractive to a search engine. You do this in hopes that the search engine will display your website as a top result on the search engine results page.
Though search engine optimisation can get quite complex when it comes to all the different factors that impact your ranking, the basic process is not as difficult to understand.
Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.
In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about. This helps them deliver more relevant results to those who are searching for certain topics or keywords.
Similarly, the search engines will scan the site to determine how easy it is to navigate and read, rewarding user-friendly sites with higher rankings on the search engine results page.
SEO is the process that organisations go through to help make sure that their site ranks high in the search engines for relevant keywords and phrases. For instance, let’s say that you have an article about how to build a car engine for a specific car.
In order to get your content in front of the right people, you would need to try and optimise your this blog post so that it will show up as a top result for anyone who searches for the phrase “engine build for the car.”
There are many benefits of SEO for your business. By improving your SEO, you can work to expand your visibility on the search engines. This helps you reach and engage more potential customers. By creating more engaging and effective SEO-focused content, you can increase your chances of bringing in more targeted organic traffic.
SEO Factors That Impact on Search Results
Now that you know what is SEO and how it works, let’s take a look at some of the factors that can impact your search engine optimisation ranking. However, it is important to note that search engine giant, Google will never give away the exact algorithm they use to rank sites.
However, we do have a pretty good understanding of some of the factors that impact search engine results page (SERP) rankings. Many of these are on-page, including really good quality content, and many technical and many more off-site.
For more information on SEO & How It Works for Small Businesses please call us today on 0845 272 2350 or visit the Direct Submit SEO Services website.