Social media strategies can be a useful search engine optimisation (SEO) tool for businesses, one expert claims.
With Google and Bing having acknowledged that a presence on such platforms can influence search engine rankings, Steve Beatty highlights in a post for Search Engine Watch that social media sites are therefore useful to leverage. Increasing brand awareness, as well as improving SEO, with websites such as Facebook can be done by link building, he adds.
That is because this kind of campaign can both spread news of a brand to a wide audience, as well as generating inbound links.
“You can build decent SEO visibility by simply creating a message and distributing it to your audience, then let them discuss and respond to it,” Mr Beatty comments.
