Simply put, content marketing is creating and sharing unique, relevant content online.

Content marketing is one of the most profitable ways to showcase your business to the web. By creating high-quality content, your website will gain more backlinks from other websites, thus boosting your rankings in Google search results. With pieces of content, you can build a bigger audience to your website through social media, also. The more traffic you can pull into your website, the more people will avail of your products or services.

The end goal is to attract qualified Web traffic that’s searching for the answers that you’re addressing. This includes producing blog posts, videos, FAQs, whitepapers, tutorials, etc so that searchers can arrive at your online channels through a variety of ways.

Content marketing generates inbound leads as opposed to chasing them with traditional marketing.

It is now accepted by most that content marketing is one of the most beneficial ways to showcase your business on the Internet and for many promoting a new web based business can prove a daunting prospect. If you are a busy small business looking to promote your business, the creation and dissemination of original and quality content can help drive customer engagement, increase company profile and help market your business to the widest possible audience.

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Our intimate approach is completely scalable, whether it’s working with a sole trader or building a close working relationship with a larger company. Our tried and tested methods will not only get your site ranking well in the search engine results pages but will help it stay there.

We work with our clients to understand their business today and where they want to position themselves in the future.

Simply put, our approach to SEO will is built around:

» Key Phrase Research
» Website Analysis & Compliance
» Linking Strategy
» On-going Monitoring & Maintenance

Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project.

This approach to targeted SEO and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

The post Targeted SEO Marketing for your Business appeared first on .

How to Start Content Marketing
Content marketing is the process of creating textual content or interactive media that attracts readers to your site, and in turn, leads to potential customers who may purchase your products and services.

Content marketing and SEO are so intertwined these days, that content marketing is an essential strategy you need to execute in order to gain new traffic, leads, and future customers. Content marketing involves creating high-quality content that helps potential readers, which in turn, leads to Google indexing your content and then sending traffic to your site. You can also gain traffic from social media sites, such as Pinterest, Reddit, and Facebook. Content marketing is one of the most effective forms of lead generation there is, because it ensures a source of potential customers who’ll read your content daily and possibly purchase your products or services.

This is why investing in a solid content marketing strategy is a necessity for your business. In this guide, we’re going to take a look at how to start content marketing, and the best practices you should ensure in order to maximise your success.

1. Plan Your Articles

What would your customers like to read about? No matter what domain your business is in, there’s sure to be an area of expertise that your content can help out with. Even if you believe that this isn’t the case, you just need to do some quick research, and you’ll quickly realize that any business domain can create topical, help-worthy articles.

For example, if you’re a plumbing company, think of the variety of dilemmas that the everyday person would encounter in relation to drainage, pipes, and plumbing. You could write a series of articles around maintaining excellent drainage, or about un-blocking a sink, etc.,

Google will index this content, rank it in their search results, and when readers arrive on your site, if it helps them in some way, you’ve established mutual trust with this reader, and if they feel they need to hire a plumber, they might go to your business or remember your company’s name should the time come. Google often serve local results that are close to the user, so it’s likely that those readers will also be local.

To get maximum benefits out of content marketing, you should make a content marketing plan that involves writing one article a week for three months, so make sure you have titles and brainstormed about thirty ideas.

2. Employ the Use of Effective Keyword Research

However, not all article titles or keywords are created equal, so you need to research the potential profitability of the keywords within your titles.

Select the main words from each of the article titles you’ve created, and then plug them into the Google AdWords Keyword Planner.

You’ll then get metrics on how often these keywords are searched monthly. If less than a hundred people a month search for your keyword, then it’s unlikely that your article will generate traffic, but if over a thousand people a month search for that very keyword, and you rank on the first page for that keyword, then a constant supply of people coming to your site will be a certainty.

However, you also need to ensure that the websites ranking for your chosen keywords are also surpassable. Large, influential websites and news outlets often have entire marketing teams dedicated to creating high-value content and optimizing that content with SEO, so it can be difficult to surpass these sites. You need to check if there are any smaller blogs ranking for your chosen keywords that can be easily surpassed. Do they have low quality content? Or are they relatively unknown, or have little reader engagement? These are all metrics that show your content can surpass this content with the right optimizations.

I’ve worked with blogs for years, and the one mistake that prevents them from succeeding in gaining traffic to their content is the lack of keyword research they do, hence they target keywords that are rarely searched, and then wonder why their site is not getting traffic despite ranking highly for that keyword.

3. Write Your Content

Next, you need to start crafting the piece of content that targets the keywords you’ve chosen.

Make sure to address all questions the reader might have. Does your article adequately surpass reader expectations, and does it do everything the title promises?

Here are some key tips to make sure your content is stellar:

1. Is the article longer than 1500 words? If so, your article will also rank for long tail keywords (these are search terms with more than fifty characters), and Google’s spiderbots will also gain more contextual understanding into what your article is about, helping your article gain more trust in Google’s eyes. By writing at least 1500 words, your article will go into extra depth, which is incredibly useful to your readers, and it helps keep them on-site longer. If users enjoyed the article, they might want to subscribe to a newsletter of yours, where you can potentially send them marketing emails. The content you create is the pillarstone to establishing trust with the user.
2. Try embed a YouTube video in your article. Most readers will be interested in watching the video, and this will increase your reader’s overall time on site. It will also add a dynamic aspect to your article, and adds another form of media to your article.
3. Include as many images as you can, in order to add some dynamics to the overall article. However, never search for images on Google Images without enabling a “Free to use commercially” license filter in Advanced Search. Otherwise, you would be using copyrighted content, and the image owner could make you liable for your use of the image.

Instead, try public domain imagery, that is, imagery which you’re allowed to use anywhere, even commercially, without attribution. You can find public domain imagery on Unsplash and Pixabay.

You can also adapt imagery with Canva, by adding text or captions, even cool icons, to the imagery you use. These imageries that include text are a popular hit on Pinterest.

4. Promote Your Content with Influencers and On Social Media

Next, you need to get as many readers onto your content as possible, by utilizing effective marketing techniques.

1. Spread the word on social media. Try sending a link to your content on Reddit, if it has any “viral” appeal or would be something comical that users would want to share or visit. If your article has a lot of imagery, Pinterest users would find a lot of appeal in your content, and would be sure to pin your images. One article I created went viral on Pinterest, simply because it contained a Made For Pinterest (a graphic containing the title of the article in the foreground) graphic, and I received over half a million views for this article alone.
2. Get in contact with influencers in your field (you can find these influencers on BuzzSumo), and ask them to link to your article in any link bundles or resource sharing articles they have. These influencers are likely to have a lot of visitors arriving onto their content, so this can provide a way for interested users to also find your site.
3. If you’ve followed the steps above, you should start ranking in search results within two to three weeks after publication. It can take a couple of months for traffic to really start increasing, so make sure to be patient, and keep optimizing your content as you wait.

Conclusion

Hopefully, this guide has provided you with a concrete roadmap you can use in order to get started with your content marketing strategy. You’ll see that it does take time and work, but once you have a weekly plan, make sure to stick to it, and keep producing new content, as well as promoting old content.

You’ll notice a traffic increase with time, provided your content is of high quality and engages its readers. This will lead to more shares, more time spent on page, and therefore your search rankings will also increase.

The post How to Start Content Marketing: A Guide to Creating Content for SEO and Lead Generation appeared first on .

Google uses a variety of factors in its algorithm to determine Google uses a variety of ranking factors for SEO in its algorithm to determine what results will be the most helpful for the user. The Google algorithm is smart; it is constantly changing, improving and adapting to give users the best experience and to prevent black hat SEO tactics from manipulating search results. Part of the mystery of Google’s search algorithm is that it takes a number of ranking signals into account before displaying results.

Some of the major issues that are thought to impact on search engine ranking factors with Google include:

•Secured sites (HTTPS vs. HTTP)
•Websites that are mobile-friendly
•Page speed
•Schema mark-up
•Webpage content quality
•Webpage content length
•Social signals
•Quality backlinks
•Optimised images
•Domain age

A word on Quality Content (again).
We’re sure you’ve heard this one before, but we believe content is still really important for SEO this year. Why? because the ‘user experience’ is known to high up in Google’s plan and creating quality content that is easy for the user to find and understand is key. There’s a lot that goes in to creating quality content, but the basic idea is that Google will recognise and reward content that helps users find the information they were looking for.

Quality content means not falling for the most common SEO mistakes, such as keyword stuffing, scraping content, or writing thin content that has little or no value to users. Google’s overall priority is user experience, so if your content doesn’t deliver on this, it won’t rank well.

The official tweaks that Google will make to their ranking algorithm may be a mystery, but if you’re feeling overwhelmed by the ever changing Google ranking factors and still aren’t sure where to focus your SEO efforts on in 2018, Direct Submit can help. Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with.

We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project. This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

The post Ranking Factors for SEO & Online Marketing appeared first on .

The higher you are on Google, the greater exposure you will receive. We have lots of tips and tricks to maximise your SEO, from optimised coding and meta headings to insightful content recommendations.

With our expert knowledge of Internet Marketing & Search Engine Optimisation we help our client’s websites to rank well for targeted key phrases within the major Search Engines.

Through effective Internet Marketing strategies and our expert SEO services, we can help turn your website into your business’s most powerful sales & lead generator.

Direct Submit we are a success-oriented internet marketing consultancy who deliver results without breaking the bank. Call us now on 0845 272 2350 or visit our SEO Services website.

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For a website only starting out in content marketing, it can be a daunting challenge to start producing content worthy of backlinks. In this article, we’ll check out four ideas for content marketing. If you like a certain type of article, you can start experimenting with that on your blog to see if it pulls in any traffic.

In this article, we’ll take a look at types of content which is popular on the web today.

1. List Based Article
One of the most popular news websites is Buzzfeed, which creates list based articles. Recent studies into online marketing have shown that customers tend to click on titles with a number at the beginning. Perhaps, having a number in the title consolidates the amount of information. It also gives a quick overview on the number of items the reader can scan through.

Examples of these titles include:

> 6 Reasons Your Swimming Pool Has Algae
> 5 Exciting Themes for Your Next Party/Occasion
> 7 Durable Apple iPhone Cases We Adore
> 4 Ways To Clear Viruses From Your PC

As you can see, these titles help make it easy for the reader to click on and this can boost your click-through rates on Google search results. Coming up with list based articles is easy, if you know a lot about your website’s niche. Just because your niche is in motoring or mechanics or window cleaning, it doesn’t mean you can’t create content on it. Broaden your scope and focus on the practicalities of your niche and key information consumers would like to know.

2. Infographic
Infographics are the latest trend and they can help you attract more traffic and backlinks to your website. An infographic does what it states in the title. It is a graphic which contains information. In a typical infographic, you can display statistics, facts, figures and images within the graphic.

Infographics have seen recent popularity in the last few years, especially with the rise of Pinterest and photo sharing sites.

You don’t need to be a graphic designer to create an infographic. In fact, you can create one through websites such as www.venngage.com, www.canva.com, or www.piktochart.com. All these tools are free and offer templates. All you have to do is insert your facts and statistics into the template, and you will have a ready-made infographic!

Once you’ve created your infographic, you can ask other websites in your niche to display it or link to the infographic on their website. That way, you are gaining backlinks to your website. If you still want to create a textual article out of the article, just post the text of the infographic to your blog, and you will have a text article, also. If your infographic’s title is catchy and promises useful information, your infographic could garner hundreds of shares on social media, and many backlinks. Some infographics have even gone viral, resulting in millions of viewers. While that is very rare, it is quite possible that your infographic could attract new customers from both Google search results and from social media.

3. A How-To Article
This type of web article focuses on showing the viewer how to do something, whether it’s about baking cookies, or cleaning dust from their car’s interior. The scope can be very broad or it can be very narrow, depending on your niche.

Before you create titles for your articles, put a list of keywords through the Google Keyword Planner. There are many guides online which show you how to do this, but I most recommend Backlinko’s Guide to finding profitable keywords with this tool. When you have found keywords with the planner that get more than 2000 searches per month, you can turn these keywords into titles. Some examples could include:

> How To Bake Cookies In 10 Minutes: A Quicker Method
> How To Clear Your PC of Adware In Thirty Minutes
> How To Track Your Ancestry Using Online Research

When you are writing the article, you can keep the steps brief and concise. This is one of the advantages of the “how-to” article; there is no need to write long, winding passages. As long as you clearly state the steps in a concise way and the steps will help the reader, you have created a valuable asset for the online world.

Your article will start ranking alongside other guides, but if there is little competition, it might start ranking immediately.

Conclusion
Those who use content marketing as part of their business strategy will start seeing results in a few months. The effects of writing content may take a while to see, but once traffic starts to increase, you can expect that traffic to keep streaming in throughout the months.

The post Content Marketing Ideas You Should Try Out appeared first on .

Over the last decade, we’ve witnessed a revolution that swept across the world. It was the revolution of the Internet and all its accompanying features. From social media to the rise of Facebook to e-commerce marketing, the internet has not only transformed the way we live and socialize, it has also changed the way businesses should view marketing forever. Gone are the days when businesses could only market to their local area. Today, with the entire Internet available to billions of people, the potential to tap into these customers is incredible.

In today’s tech-driven world, no business owner should even think to ignore internet marketing. We can’t just accept the fact of internet marketing, we need to fully embrace and take hold of all the benefits it can bring. The truth of the matter is that internet marketing provides any entrepreneur with a size of audience so large, it would be impossible to ignore it.

To get an idea of how essential internet marketing is to any business, this article will take a look at statistics and quotes from the leaders of the business world, in order to help you get a picture of why internet marketing should be fully embraced.

1. Most Customers Research Online Before Buying

According to a study by Interconnected World, they found that 61% of customers research products online before making any purchase.

This means that 61% of your target audience is actively searching online for a business or product like yours. They are out there, right at this moment, scouring the web for a service that can provide them with what they’re looking for. In fact, eight people join the Internet every second.

If that’s hard to wrap your head around, consider this stat: 4 billion searches are made on Google each day.

Even if you could tap into the tiniest slice of those 4 billion searches, your revenues would skyrocket. The Internet has become an integral part of the consumer’s daily life, and before purchasing anything, the majority of customers today research online for the best brands and products, as well as reviews, experiences of others, and so on. This means that you should have an active presence on social media such as Facebook and Twitter, as well as a solid SEO foundation so that they can find you on Google.

Moreover, if you own a business, consider making a Google My Business account. This ensures that your business will get visibility on the right hand side of the search results, giving your business an extra boost in search results.

2. SEO Is More Important Than Paid Advertising

Yes, while PPC advertising is one of the most versatile forms of advertising (helping you deliver your business to the world quickly), about 70% of search users click on organic links rather than the paid results.

This means that integrating SEO into your daily marketing routine is essential for the survival of your business on the web. PPC advertising is still a worthy marketing option, but it can be costly for small businesses and doesn’t offer a long-term solution for those who want a continual stream of traffic to their website. It also helps to note that most customers click on organic links first, and many paid links are often ignored. On average, the click-through-rate on a standard paid link is 2%, so only 2% of searchers end up clicking on one of the paid links. This is a very poor CTR, considering that the first few organic search results have CTRs of 10% to 30%.

Yes, while PPC advertising is still a viable option, it may not be a solution for the future, and by having a solid SEO campaign set in place and always ongoing, you’ll always be furthering your site on the search results and this will lead to more clicks and traffic in the long-term.

3. Social Media Marketing Is Essential

Social media marketing can generally be likened to positive word of mouth for your business. By actively taking part with your customers on Facebook or Twitter, you’re creating a ripple effect, since your customers may share your posts, and those posts will generate yet more likes and comments.

While social media marketing may not be considered a direct form of advertising, it definitely helps your brand’s image and keeps your customers continually engaged with what you offer.

In fact, on average, people spend about 4.6 hours per week on social media. This is the highest amount of hours spent on average for any online activity. Social media has become an integral part of our day to day lives, and by placing your business on these platforms, you’re continually pushing your business to the forefront of your current customer base and further.

In fact, over half of US SMBs have said that social media plays an important role in generating business and sales.

As if that weren’t enough, many business owners have said that by taking part in social media marketing, their PageRank has increased as a result (45% of businesses said this), as this has helped drive inbound links to their site. So by embracing social media marketing, you are also helping your search engine results get a boost also.

The effects are shown in these statistics, but if you think about them, it makes sense, because so much of our lives is absorbed in the social media world. Much of your news is gotten on social media, also, and by placing your business out there on the virtual sphere, you’ll have more exposure as a result.

Social media can also keep your current customers. If they buy from your site and enjoy your product, they just might return again and if they become a fan of Facebook, they’ll be able to enter competitions, see announcements and buy from your site again.

Conclusion

Not only will the Internet help bring customers to your website, it will also help you retain those customers. With a solid SEO base and an SEO-friendly website (with plenty of content), you will have a strategy in place to help people find your website. With social media marketing, you’ll be able to gain more customers and retain the current customers you have, as well as enhancing your brand’s image.

So why not get out there and start working on internet marketing? The results will be extraordinary.

The post Benefits of Embracing Internet Marketing appeared first on .

Over the last decade, we’ve witnessed a revolution that swept across the world. It was the revolution of the Internet and all its accompanying features. From social media to the rise of Facebook to e-commerce marketing, the internet has not only transformed the way we live and socialize, it has also changed the way businesses should view marketing forever. Gone are the days when businesses could only market to their local area. Today, with the entire Internet available to billions of people, the potential to tap into these customers is incredible.

In today’s tech-driven world, no business owner should even think to ignore internet marketing. We can’t just accept the fact of internet marketing, we need to fully embrace and take hold of all the benefits it can bring. The truth of the matter is that internet marketing provides any entrepreneur with a size of audience so large, it would be impossible to ignore it.

To get an idea of how essential internet marketing is to any business, this article will take a look at statistics and quotes from the leaders of the business world, in order to help you get a picture of why internet marketing should be fully embraced.

1. Most Customers Research Online Before Buying

According to a study by Interconnected World, they found that 61% of customers research products online before making any purchase.

This means that 61% of your target audience is actively searching online for a business or product like yours. They are out there, right at this moment, scouring the web for a service that can provide them with what they’re looking for. In fact, eight people join the Internet every second.

If that’s hard to wrap your head around, consider this stat: 4 billion searches are made on Google each day.

Even if you could tap into the tiniest slice of those 4 billion searches, your revenues would skyrocket. The Internet has become an integral part of the consumer’s daily life, and before purchasing anything, the majority of customers today research online for the best brands and products, as well as reviews, experiences of others, and so on. This means that you should have an active presence on social media such as Facebook and Twitter, as well as a solid SEO foundation so that they can find you on Google.

Moreover, if you own a business, consider making a Google My Business account. This ensures that your business will get visibility on the right hand side of the search results, giving your business an extra boost in search results.

2. SEO Is More Important Than Paid Advertising

Yes, while PPC advertising is one of the most versatile forms of advertising (helping you deliver your business to the world quickly), about 70% of search users click on organic links rather than the paid results.

This means that integrating SEO into your daily marketing routine is essential for the survival of your business on the web. PPC advertising is still a worthy marketing option, but it can be costly for small businesses and doesn’t offer a long-term solution for those who want a continual stream of traffic to their website. It also helps to note that most customers click on organic links first, and many paid links are often ignored. On average, the click-through-rate on a standard paid link is 2%, so only 2% of searchers end up clicking on one of the paid links. This is a very poor CTR, considering that the first few organic search results have CTRs of 10% to 30%.

Yes, while PPC advertising is still a viable option, it may not be a solution for the future, and by having a solid SEO campaign set in place and always ongoing, you’ll always be furthering your site on the search results and this will lead to more clicks and traffic in the long-term.

3. Social Media Marketing Is Essential

Social media marketing can generally be likened to positive word of mouth for your business. By actively taking part with your customers on Facebook or Twitter, you’re creating a ripple effect, since your customers may share your posts, and those posts will generate yet more likes and comments.

While social media marketing may not be considered a direct form of advertising, it definitely helps your brand’s image and keeps your customers continually engaged with what you offer.

In fact, on average, people spend about 4.6 hours per week on social media. This is the highest amount of hours spent on average for any online activity. Social media has become an integral part of our day to day lives, and by placing your business on these platforms, you’re continually pushing your business to the forefront of your current customer base and further.

In fact, over half of US SMBs have said that social media plays an important role in generating business and sales.

As if that weren’t enough, many business owners have said that by taking part in social media marketing, their PageRank has increased as a result (45% of businesses said this), as this has helped drive inbound links to their site. So by embracing social media marketing, you are also helping your search engine results get a boost also.

The effects are shown in these statistics, but if you think about them, it makes sense, because so much of our lives is absorbed in the social media world. Much of your news is gotten on social media, also, and by placing your business out there on the virtual sphere, you’ll have more exposure as a result.

Social media can also keep your current customers. If they buy from your site and enjoy your product, they just might return again and if they become a fan of Facebook, they’ll be able to enter competitions, see announcements and buy from your site again.

Conclusion

Not only will the Internet help bring customers to your website, it will also help you retain those customers. With a solid SEO base and an SEO-friendly website (with plenty of content), you will have a strategy in place to help people find your website. With social media marketing, you’ll be able to gain more customers and retain the current customers you have, as well as enhancing your brand’s image.

So why not get out there and start working on internet marketing? The results will be extraordinary.

The post Embracing Internet Marketing appeared first on .

In today’s tech-driven world, no business owner should even think to ignore internet marketing.  We can’t just accept the fact of internet marketing, we need to fully embrace and take hold of all the benefits it can bring. The truth of the matter is that internet marketing provides any entrepreneur with a size of audience so large, it would be impossible to ignore it.

To get an idea of how essential internet marketing is to any business, this article will take a look at statistics and quotes from the leaders of the business world, in order to help you get a picture of why internet marketing should be fully embraced.

1. Most Customers Research Online Before Buying
According to a study by Interconnected World, they found that 61% of customers research products online before making any purchase. This means that 61% of your target audience is actively searching online for a business or product like yours. They are out there, right at this moment, scouring the web for a service that can provide them with what they’re looking for. In fact, eight people join the Internet every second.
If that’s hard to wrap your head around, consider this stat: 4 billion searches are made on Google each day.

Even if you could tap into the tiniest slice of those 4 billion searches, your revenues would skyrocket. The Internet has become an integral part of the consumer’s daily life, and before purchasing anything, the majority of customers today research online for the best brands and products, as well as reviews, experiences of others, and so on. This means that you should have an active presence on social media such as Facebook and Twitter, as well as a solid SEO foundation so that they can find you on Google.

Moreover, if you own a business, consider making a Google My Business account. This ensures that your business will get visibility on the right hand side of the search results, giving your business an extra boost in search results.

2. SEO Is More Important Than Paid Advertising
Yes, while PPC advertising is one of the most versatile forms of advertising (helping you deliver your business to the world quickly), about 70% of search users click on organic links rather than the paid results.

This means that integrating SEO into your daily marketing routine is essential for the survival of your business on the web. PPC advertising is still a worthy marketing option, but it can be costly for small businesses and doesn’t offer a long-term solution for those who want a continual stream of traffic to their website. It also helps to note that most customers click on organic links first, and many paid links are often ignored. On average, the click-through-rate on a standard paid link is 2%, so only 2% of searchers end up clicking on one of the paid links. This is a very poor CTR, considering that the first few organic search results have CTRs of 10% to 30%.

Yes, while PPC advertising is still a viable option, it may not be a solution for the future, and by having a solid SEO campaign set in place and always ongoing, you’ll always be furthering your site on the search results and this will lead to more clicks and traffic in the long-term.

3. Social Media Marketing Is Essential
Social media marketing can generally be likened to positive word of mouth for your business. By actively taking part with your customers on Facebook or Twitter, you’re creating a ripple effect, since your customers may share your posts, and those posts will generate yet more likes and comments.

While social media marketing may not be considered a direct form of advertising, it definitely helps your brand’s image and keeps your customers continually engaged with what you offer. In fact, on average, people spend about 4.6 hours per week on social media. This is the highest amount of hours spent on average for any online activity. Social media has become an integral part of our day to day lives, and by placing your business on these platforms, you’re continually pushing your business to the forefront of your current customer base and further.

In fact, over half of US SMBs have said that social media plays an important role in generating business and sales.  As if that weren’t enough, many business owners have said that by taking part in social media marketing, their PageRank has increased as a result (45% of businesses said this), as this has helped drive inbound links to their site. So by embracing social media marketing, you are also helping your search engine results get a boost also.

The effects are shown in these statistics, but if you think about them, it makes sense, because so much of our lives is absorbed in the social media world. Much of your news is gotten on social media, also, and by placing your business out there on the virtual sphere, you’ll have more exposure as a result.

Social media can also keep your current customers. If they buy from your site and enjoy your product, they just might return again and if they become a fan of Facebook, they’ll be able to enter competitions, see announcements and buy from your site again.

Not only will the Internet help bring customers to your website, it will also help you retain those customers. With a solid SEO base and an SEO-friendly website (with plenty of content), you will have a strategy in place to help people find your website. With social media marketing, you’ll be able to gain more customers and retain the current customers you have, as well as enhancing your brand’s image.  So why not get out there and start working on internet marketing? The results will be extraordinary.

The post Benefits to Business of Embracing Internet Marketing appeared first on .

So how do you approach this? Perhaps your New Year’s resolutions should include a focus on your business goals and seek for the best ways to boost your SEO presence to improve authority, value and ranking. As simple as it sounds, it’s important to create content that adds value, while it maintains its relevance for the target audience.  Remember, it’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries.

The online SEO journal ‘Search Engine Watch’ has recently posted a god article on content writing which includes the following quick tips to add more value with your content:

> Examine your existing content and find the most popular topics

> Learn more about your audience and find the questions that you’re going to answer

> Find the best way to use combine timing and context, in a way that you’ll be able to beat your competitors

> Do not hesitate to expand your niche area, provided that you’re still useful for your target audience

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The Internet plays a very significant role in our lives today and is commonly used for most things including paying bills, emails, ordering food. Ever since its inception, it is becoming more and more dynamic with every passing year. To keep with the changing times, it is important for web masters to keep up with the latest trends and innovations; a part of which is regularly updating your website with fresh and unique content. It will go a long way in helping your site maintain the competitive winning edge.

Writing good quality content needs time and some effort. It’s well worth getting it right and if you don’t think writing is your forte, you can always hire the services of a good content writer or SEO company who provide such a service. Hiring such professional content writing services will save you a lot of hassle and time which you can utilize in other productive activities.

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