Google Makes it Easier to Visit Web Pages from Image Search Results
An update to Google Images makes it easier for users to visit the original web page that an image is featured on. This will be helpful to searchers and has the potential to send more traffic to publishers.
The feature is called “Swipe to Visit” and was previewed at Google I/O earlier this year. When selecting an image in Google Images’ mobile search results, a preview of the web page header will appear at the bottom of the screen (provided it’s an AMP page).
As previewed at Google I/O, launched a new AMP-powered feature in Google Images on the mobile web, Swipe to Visit, which makes it faster and easier for users to browse and visit web pages. After a Google Images user selects an image to view on a mobile device, they will get a preview of the website header, which can be easily swiped up to load the web page instantly.
Visit Google Web Pages from Image Search Results
Swipe to Visit uses AMP’s prerender capability to show a preview of the page displayed at the bottom of the screen. When a user swipes up on the preview, the web page is displayed instantly and the publisher receives a pageview. The speed and ease of this experience makes it more likely for users to visit a publisher’s site, while still allowing users to continue their browsing session.
Google says the speed and convenience offered by Swipe to Visit makes it more likely for users to visit a publisher’s site.
If your site already supports AMP, there’s nothing more you need to do to optimize your pages for Swipe to Visit.
Traffic data from AMP in Google Images will be available in Search Console in the coming weeks.