Is your website Optimised or are you just being Optimistic?
For many businesses the focus when starting out on their Internet campaign is the design of a great looking website, a website that not only looks good but also reflects the right image for the business. However, it is also very important that the company website lists well in the major search engines and many businesses quickly move to measuring the value of their website in terms of the number of visitors to the website. Why, because what is the point of having a great looking website if no one can find it and it attracts only minimal traffic. Businesses quickly become aware that increased levels of traffic can potentially lead to potential for increased sales and market profile.
One thing to consider is that over 80% of all Internet traffic comes from the major search engines with Google, Yahoo and MSN currently responsible for the vast majority of all Internet traffic. With such an overwhelming amount of traffic coming from the search engines, it makes sense to put a lot of effort getting your website noticed.
Regardless of how you measure the success of your website, the bottom line is that to succeed on the Internet you are going to have to bring more visitors that are looking for the information, content and/or products that you are providing.
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