What is Search Engine optimisation (SEO)

What is Search Engine optimisation (SEO)
SEO is short for Search Engine Optimisation. It reflects a structured methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP). Including search engines such as Google, Bing, Yahoo and others. In short, the higher a website ‘naturally’ ranks in organic search results of Google, Bing, Yahoo, the greater the chance that that site will be visited by a user. Thereby improving chances of business opportunities. 

Put simply, SEO is short for search engine optimisation can be described as the process of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering.