Yahoo! Launches Testing with Bing
As part of the Yahoo! and Microsoft Search Alliance, Yahoo! recently announced that they have started testing organic and paid search listings from Microsoft Bing for up to 25 percent of Yahoo! search traffic in the U.S.
According to the announcement, searchers won’t see the difference by simply looking at the overall page, but may notice differences in how Yahoo! displays certain search results. This is because Yahoo! is testing a host of new product configurations.
Yahoo! expects that organic search listings will be 100 percent powered by the Microsoft platform starting in August and September, while paid search should be fully powered by October.
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