Increase Your Website’s Domain Authority

Increase Your Website’s Domain Authority
Domain Authority is a measure of how well a website is likely to perform in search engine results. It’s a search engine ranking score developed by Moz to give an overview of likely site performance. After Google deprecated and then stopped publishing PageRank, DA became one of the go-to replacements.

As search engines and their algorithms become more refined, more ranking signals have emerged to help rank sites and order them so searchers can find what they’re looking for. One of these is domain authority.

In layman’s terms, domain authority is a website rating. The higher your domain authority, the better your website in comparison to other websites. Unlike SEO, a higher domain authority won’t directly affect your PageRank, but it is an indirect metric that can help you determine how your website fares compared to others. If a site has a higher domain authority, that is an indication that it will rank higher than comparable sites.

Domain authority is a metric developed by Moz. It was designed to be a prediction of a site’s rank on a search engine results page. Domain authority scores are measured from 1 to 100 and higher scores are better. A lower score means you’re less likely to have a favorable rank on a search engine. However, a lower score also doesn’t mean that your website is necessarily bad.

One of the primary drivers of domain authority is your link profile. As with SEO, the type and number of sites with links to your domain matter a great deal. MozRank and MozTrust are other metrics that go a long way to determining how high your domain authority is. Moz explains that there are many different factors that influence domain authority because it is meant to measure how a site will rank in Google search results. Google uses many factors to rank and so, too, does Moz.

Raising your domain authority can help you rank higher on a search engine results page, because the same things that raise your domain authority also improve your SEO. Improving your link profile goes a long way toward raising your domain authority. So how can you increase your domain auhority?

Number of Backlinks
Increasing the number of backlinks from quality sites will raise your score more than other factors. Keep in mind, though, that you must keep your focus on quality sites. If you use low-quality sites, it can actually hurt your domain authority and SEO.

Link Diversity
Another way to make your link profile work for you is to diversify it. If you’re getting most of your links from the same sites or types of sites, look elsewhere for new links. Consider ones with different domain extensions or locations around the world. It’s important that these sites are high-quality as well.

Internal Link Structure
Make sure you’re using strong internal links on your website. Blog posts that reference one another should be linked together. Topics that reference others you’ve written about should be linked so readers can easily get more information. A strong internal link structure can offer link juice while also raising your domain authority.

Disavow Negative Links
Sometimes spam sites or low-quality sites link to your domain without your consent. Google offers a Disavow tool that allows you to remove the connection to your site. Removing negative links can help raise your domain authority because it removes any penalty for these low-quality associations. You can also contact the websites that link to your site and ask for those links to be removed.

Optimise Your Pages
If you haven’t already optimised all your title tags, image tags, images, and content for search engine purposes, do it now. Your search engine optimisation helps improve both your PageRank and your domain authority, and therefore it is essential that your page is optimised.

Getting Started with Twitter Advertising

Getting Started with Twitter Advertising
Twitter can be an effective platform to advertise your business. Over the past few years, Twitter has expanded its promotion types in order to encourage more brands to promote their business through its platform. The different promotion types and varying campaign objectives have engendered an increased interest in Twitter ads. According to eMarketer, 41% of people on Twitter purchased products following exposure to an ad in the preceding 30 days. This brings out a great opportunity for brands to explore the best ways to test Twitter advertising. The first step is to understand the different types of promotion, the campaign objectives, but also the target audience.

Twitter is powerful in starting a conversation, influencing people over purchasing decisions, or simply setting up new trending topics. All of these can be valuable for brands trying to increase their reach, engage with their followers, drive traffic to their site, or promote a new offer. Twitter ads are highly useful provided that they are used to target the most relevant audience in a way that they will genuinely connect with.

As with organic social media, different types of content can be more successful, with creative and authentic messaging giving you the best chance of success.

The various different targeting option can help brands to custom-build the perfect audience for each campaign. It may take some time to know how each type of targeting can help your campaign, but the testing with a smaller budget at first can ensure a message is sent to the most relevant audience. Not every campaign will necessarily be successful at first, but Twitter’s focus on offering best practice tips and new advertising features will ensure that your effort and patience pays off.

To read more about setting up how to get started with Twitter advertising visit the Search Engine Journal posting ‘How to get started with Twitter advertising’.

Google to Introduce Eight Trust Indicators for Publishers

Google to Introduce Eight Trust Indicators for Publishers
The online SEO journal, Search Engine Journal, Continuing its effort to guide searchers toward credible content, Google has announced plans to introduce eight new trust indicators. Google’s first step toward labelling news stories was came last year when the Fact Check tag was introduced.


Most recently, Google has added publisher Knowledge Panels to better educate searchers about the sources they’re getting news from. Google’s next step will be to introduce eight additional trust indicators with assistance from the Trust Project.

The forthcoming trust indicators are designed to help readers identify credible journalism from less-trustworthy content— such as promotional material or misleading information. Information provided by the trust indicators will also let readers know what type of story they’re about to read, who wrote it, and how the content was put together.

In order to accomplish this effort, the Trust Project is working with over 75 news organizations from around the world.

Here is a look at the eight trust indicators:

> Best Practices: Who funds the news outlet, their mission, and their commitments to ethics, diverse voices, accuracy, making corrections, and other standards.
> Author Expertise: Details about the journalist.
> Type of Work: Labels to distinguish opinion, analysis, and advertiser (or sponsored) content from news reports.
> Citations and References: Access to the sources behind the facts and assertions in a news story.
> Methods: Process and motivation behind pursing the story.
> Locally Sourced: Lets people know that the story has local roots, origin, or expertise.
Diverse Voices: A newsroom’s efforts to bring in diverse perspectives.
> Actionable Feedback: A newsroom’s efforts to engage the public in setting coverage priorities, contributing to the reporting process, and ensuring accuracy.

These indicators are not yet ready to be displayed alongside articles that appear in Google News and Search, but the search giant confirms it is being worked on.

In the meantime, conscientious news publishers can embed the schema.org markup into the HTML code of their articles. That’s one way to ensure you’ll be ready when the indicators do roll out. The new trust indicators will work like the ClaimReview markup used for fact-checked articles.

Time to Get Your Website Noticed

Time to Get Your Website Noticed
There are people out there searching for your products and services and because of this it makes sense that you want to appear as high in the search engine rankings as possible for a target phrase. However, there are other reasons you would like to rank well in the Search Engines, other than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business.

Many small business owners have a website, but simply having one these days is not enough. Your website will need to get traffic before it can get you new customers. Although there are numerous channels available for growing your online presence and getting discovered on the web, SEO (search engine optimisation) is one of them that every small business owner should incorporate. Search engines like Google, Bing and Yahoo are an excellent means for clients to search and find your website on.

SEO does just this: it’s the practice of optimising a website through enhancing its relevance and prominence to increase the traffic the website gets from search engines. It’s a beneficial marketing strategy for getting clients to visit your website and gain exposure.

SEO is a powerful marketing tool if done correctly and every business with a website should have an SEO strategy in place. How you decide to approach the task of SEO is up to you, but having at least some SEO tactics in practice will start you on the path to the first page of search results. Because the web is such a popular place that clients look for products and services, SEO is a powerful tool that small local businesses can’t afford to ignore.

Time to Get Your Website Noticed
Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project.

This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

Google & Website Security

Google & Website Security
Because of website hacking and personal data theft in recent years, most Internet users are aware that their sensitive information is at risk every time they surf the web. And yet, although the personal data of their visitors and customers is at risk, many businesses still aren’t making website security a priority. Enter Google.

The folks over at Google are known for paving the way for Internet behavior. Last month, they took a monumental step forward in helping protect people from getting their personal data hacked. The update they released to their popular Chrome browser now warns users if a website is not secure – right inside that user’s browser. While this change is meant to help protect users’ personal data, it’s also a big kick in the pants for businesses to get moving on making their websites more secure.

Google’s Chrome update
On October 17, 2017, Google’s latest Chrome update (version 62) began flagging websites and webpages that contain a form but don’t have a basic security feature called SSL. SSL, which stands for “Secure Sockets Layer,” is the standard technology that ensures all the data that passes between a web server and a browser – passwords, credit card information, and other personal data – stays private and ensures protection against hackers. In Chrome, sites lacking SSL are now marked with the warning “Not Secure” in eye-catching red, right inside the URL bar!

What’s the impact on businesses?
Because Chrome has 47% of market share, this change is likely noticed by millions of people using Chrome. And get this: 82% of respondents to a recent consumer survey said they would leave a site that is not secure, according to HubSpot Research.

In other words, if your business’ website isn’t secured with SSL, then more than 8 out of 10 Chrome users said they would leave your website.

What’s more, Google has publically stated that SSL is now a ranking signal in Google’s search algorithm. This means that a website with SSL enabled may outrank another site without SSL.

Social media and SEO: It’s complicated

Social media and SEO: It’s complicated

In the past, Google have made contradictory statements regarding the role of social media in their ranking algorithm. On the one hand, they have stated that social media pages are indexed in the same manner as other web pages, and that social links therefore count as links. But on the other, they have stated that social metrics do not constitute direct ranking factors. Over at Microsoft, the guys behind Bing have said that they too consider the authority of social media profiles (e.g. Twitter profile metrics) and mentions across numerous social platforms in their search engine. Can we 100% say that social metrics have a direct impact on search engine rankings? Probably not. However, if we look at the potential of social media’s influence on search engine rankings the story is different.

The leading online SEO journal, Search Engine Watch, have published a comprehensive article on Social Media an SEO, from where this psosting is taken. The authors view is that we should not be worried about whether links from social media platforms are valued in the same way as a link from a high quality and highly relevant website. Instead we should look at the benefits of utilizing social media to help boost ranking signals that we know search engines care about. We should also bear in mind the impact of social media on the landscape of the search engine results pages (SERPs).

Focusing on any one particular ‘SEO metric’ is as old school as MySpace. SEO has evolved into far more than just keywords and links. Great SEO acts as a core function to any holistic, integrated digital marketing campaign. We should consign the days of marketing departments operating independently to the history books and focus on the often significant benefits of integrated campaigns. Having said that, there are a few SEO metric-specific boosters that social media can provide.

Will social metrics ever be a direct ranking factor?
From our research, it is clear that there are some pretty large problems associated with search engines using social metrics as a direct ranking factor. These include limited access for robots to crawl the platforms and therefore understand social authority, and the prevalence of fake profiles or ‘bought likes’ which are likely to be viewed in the same light as paid links. In short, there is currently too much provision for manipulation of these metrics for search engines to bank on them. Will this change in the future?

Considering that Google and Facebook are two of the largest companies in the world, vying for the attention of us all, we don’t see them joining hands, opening their doors and singing Kumbaya around a campfire together any time soon.

Social media has its own benefits
Whether or not Google or Bing count social metrics as direct ranking factors is somewhat of a moot point. Social media and SEO should be working together, sharing content or utilizing engagement metrics as data for future content creation.

Lest we forget, businesses can benefit from revenue generated directly from social media regardless of its influence on search rankings. Social media campaigns should be focused primarily on generating their own success, with SEO considerations as a secondary (but still important) consideration.

Internet Security – Getting the Basics Right

Internet Security – Getting the Basics Right
As we approach the Xmas period then the need to adopt safe online behaviour becomes even more important. So we felt that it might be a good idea to re-publish the following on Cyber Security… Taking some simple actions and practising safe behaviours will reduce the risk of online threats to your business.

cybersecurity

Download software updates
Download software and app updates as soon as they appear. They contain vital security upgrades that keep your devices and business information safe.
Visit www.cyberstreetwise.com/software-updates for further advice on updates.

Use strong passwords
Use strong passwords made up of at least three random words. Using lower and upper case letters, numbers and symbols will make your passwords even stronger.
Visit www.cyberstreetwise.com/passwords for further advice on passwords.

Delete suspicious emails
Delete suspicious emails as they may contain fraudulent requests for information or links to viruses.
Visit www.cyberstreetwise.com/common-scams for further advice on suspicious emails.

Use anti-virus software
Your computers, tablets and smartphones can easily become infected by small pieces of software known as viruses or malware. Install internet security software like anti-virus on all your devices to help prevent infection.

Visit www.cyberstreetwise.com/security-software for further advice on security software.

Train your staff (& family members)
Make your staff aware of cyber security threats and how to deal with them. The Government offers free online training courses tailored for you and your staff which take around 60 minutes to complete.
Visit www.nationalarchives.gov.uk/sme to find out more and take the course.

For further simple tips on how to protect your business, visit www.cyberstreetwise.com

Promoting I Want a Door.COM

Promoting I Want a Door.COM

The leading composite door supplier in the North East, I Want a Door.COM, are now working with Direct Submit to promote their range of uPVC and composite doors across the Internet.  Part of the Sekura Window Centre, has its modern manufacturing plant facility in Newcastle upon Tyne.

Bridging the gap between traditional wooden doors and modern uPVC doors, their extensive range of Composite Doors offers entrance doors that are the focal point to your home, helping create the perfect first impression.

I Want a Door.COM provides a range of strong, secure and energy efficient made to measure composite doors. Cut out the salesmen and their commissions; buy your composite door direct from the North East’s leading composite door manufacturer. To find out more information, call 0191 2862122 today.

Direct Submit will be working with the client to help promote the business on the Internet, helping raise the companies profile and potential for business online. If you would like to know more about the SEO services available from Direct Submit then call 0845 2722350 or visit the Direct Submit website today.

Quality Traffic to your Website with Google Adwords

Quality Traffic to your Website with Google Adwords

Google Adwords is one of the most versatile ways to drive traffic to your website. Google get 3.5 billion searches per day, meaning that people are constantly searching the web for products and services. 40,000 Google search queries are processed per second. Some of these queries are informational, but many are related to products or services. Right now, hundreds of people are searching for a website like yours. Google AdWords helps you target these searchers, and puts your website in front of these potential customers.

Google have made it incredibly straightforward to advertise with them. You can advertise through the Google AdWords interface.

Why use Google AdWords? There are a variety of reasons. In this article, we’ll take a look at some of the more important reasons.

1. Precisely Target Interested Customers

When you create a TV or newspaper advert, you are targeting masses of people. For example, if you advertise lawn mowers in a local newspaper, you will have a variety of people reading your ad, from teenagers to elderly people to businesspeople. Most of your audience probably don’t require a lawn mower at that point in time.

However, with Google AdWords, you can precisely target customers who are interested in lawn mowers only. When someone searches for “lawn mower shop Manchester”, you can place your ad directly on Google’s search results. Since this person is highly interested in purchasing a lawn mower, they are more likely to click your ad. As a result, they are more likely to convert, either by purchasing a lawn mower or through some other conversion. Instead of spending huge amounts on newspaper ads (directed at the masses), you can spend the same on interested customers, who are very likely to purchase.

This means that with a small amount of investment, you can get highly interested people coming to your website. These people have shown interest in your product by conducting a search into Google, and this means you’ll get more conversions and more purchases.

2. Instant Results

This is a no-brainer. With SEO, you have to wait up to six months to start seeing your website receive lots of traffic. While this may be a long-term investment, it does take time. While you are waiting for your website to rise in the SERPs, you can invest in some short-term PPC/Google AdWords advertising. With as little as £20, you can start receiving interested customers to your website. These customers will arrive at your site in as little as a few hours, and you can generate some quick business.

Since PPC is a relatively inexpensive method to gain customers, you can experiment with pricing and keywords. The results are quick; you don’t need to wait months. That said, SEO should definitely be a part of your long-term internet marketing strategy, but PPC can have quick results too.

3. Get Exact Predictions and Data

With Google AdWords, you can choose which keywords you’d like to target. Then, you can get predictions on how many clicks you’ll get.

This gives you exact data and it’ll help you forecast how much traffic you expect to receive. If we compare this to newspaper ads or radio ads, they don’t give any detailed metrics on what you can expect. They may highlight certain demographics or ages, but they aren’t measured with the accurate specificity of Google AdWords. With PPC, you can get accurate metrics on what to expect. Since so many businesses use Google AdWords each year, Google have amassed exponential amounts of data and research on what keywords convert best. All this data is neatly compiled into the AdWords Keyword Planner, and you can easily access it.

You can input the amount of money you’d like to spend per day, eg: £10. With that £10, the tool will state how many clicks you’ll get for that £10 for your chosen keywords. You can then toggle around with the keywords, and choose cheaper or more expensive keywords. This gives you unlimited freedom, because the keywords have been tried and tested, and Google’s long experience in PPC advertising helps you hone in on the most profitable keywords/search queries to target.

Final Thoughts

Google AdWords can be a versatile source of advertising for you. It will allow you to get exact predictions on your expected traffic, it’s easy to use, and it’ll quickly bring targeted customers to your website. If you feel that traditional advertising isn’t working for you, or you want an easy way to get targeted customers to your website, Google AdWords is the perfect choice for you.

Direct Submit Pay per Click & SEO Services
Direct Submit are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service. We offer a client focused service, and always speak to our clients in a language they understand, helping them understand the Internet and how a successful Internet Marketing Campaign can benefit their business.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

RAMs App Risk Assessment Software

Promoting Risk Assessment Software

Direct Submit are pleased to announce they are now promoting Faction Health and Safety, a UK company who offer a unique piece of software developed by industry leading health and safety experts, which helps streamline health and Safety within your company, allowing you to save time, resource and stress when you require Risk Assessments, Method statements and COSHH assessments. 

The software, RAMs App, enables your business to create your Health and Safety documents onsite, or part complete on site by entering the project details, select the hazards associated with the task and the environment and then save the project file. You can then complete the risk assessment process in an alternative location if you wish. The completed branded document can be downloaded and saved on your computer/laptop or emailed directly to your client straight from the device.  

RAMs App provides a highly cost effective solution for individuals, small business or large corporates. To find out more information, call 0800 066 2957 today and find out how RAMs App can help simplify your risk assessment process. 

Direct Submit will be working with the client to help promote the business on the Internet, helping raise the companies profile and potential for business online. If you would like to know more about the SEO services available from Direct Submit then call 0845 2722350 or visit the Direct Submit website today.