Looking at Google’s Different Search Results

Looking at Google’s Different Search Results
Google lists links to relevant websites when users make searches with words and phrases that we call keywords. Google’s search results appear in the middle of its results pages but it also displays matching PPC adverts on the right and often at the top (‘Ads’ Google calls them) of the SERPS page.

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What is Pay Per Click (PPC)?
Google’s PPC ads are essentially a real-time auction in which you bid on searches with the keywords you want your ad to appear for. When a keyword you are bidding on is searched with, yours and competing companies’ adverts are displayed in the ‘Ads’ positions.

The order of that display – the ranking – is decided by who bids the most and who has the ad copy and landing page most relevant to the keyword being searched with. When your ad is clicked on you pay the amount you bid.

For example, the Twiddys might bid $1.50 on keywords like ‘north Carolina vacations’ and ‘vacation rentals north Carolina’. If 100 people clicked on their ads following relevant searches then they would pay Google $150 (100 x 1.50).

What can PPC do for you?
Here is a summary of what PPC offers you and your business:

» Be seen – your brand and advertising copy can be seen for any audience you choose to target.
» Deliver almost instant traffic to your website.
» Get qualified leads – your ads only appear in front of searchers using relevant keywords that you have chosen.
» Make immediate sales.
» A much higher (and more immediate) Return On Investment (ROI) than traditional advertising methods.
» Limit your daily budget to as little as you want.
» Add, change and delete the keywords you bid on and the ad copy you display.
» Test the profitability of different keywords and ad copy.
» Target different languages, regions and cities in most countries.

Pay Per Click is one of the most flexible forms of online marketing available. As required, we can update your budget within hours, set your campaign to run at certain times of the day and we can add/remove key search phrases as is needed. Due to this great flexibility Pay Per Click marketing is very efficient and can be a highly effective form of advertising.

Direct Submit PPC Services
As leading UK Pay per Click, Internet Marketing and SEO consultants, Direct Submit are committed to providing you with the highest level of service and expertise. All our clients are unique and each receives customised strategy that utilises today’s best practices for your business. Call today on 0845 2722350 or visit the Pay per Click Services page in the Direct Submit website.

Searching for Local Business Opportunities

Searching for Local Business Opportunities
Local SEO marketing helps your company to get to the top of the Google’s natural listings, helping local customers easily find your products and services. Studies have shown the natural listings and Google Maps are where over 80% of people click when they are looking for a local product or service; our affordable SEO packages will provide your business with great new source of both leads and sales.

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More and more people are using the search engines to search for such as motorhome rental North East or van hire Newcastle and it is reported to be one of the fastest growing areas for ‘searches’ online. We have the experience and expertise to ensure you capitalise on local search traffic.

It’s not that long ago, if you simply entered “plumber” into Google’s search bar, you’d get results from all over the UK. Typically, whether you were based in Newcastle, Leeds, London or Edinburgh, you were quite likely to get the same top 10 search results. And let’s be honest, as local small trader in Newcastle this isn’t going to be of that much help to you?

Google has made some major changes and now, search results are significantly influenced by the geographic location of the searcher. Many search results nowadays will include maps, pinpointing a company’s precise location. Helping personalise search listings and results, making it a lot more helpful and relevant to the person doing the search.

Many local companies rely almost entirely local, geographic specific business so it makes sense that ‘your business’ should be taking advantage of these search engine changes. This could potentially lead to significant increases in business enquiries and sales.

The integration of geographic data in search results represents a huge opportunity for local business. These changes should help your site to avoid being forced to compete with businesses and providers all over the country – often irrelevant o the searcher, only those in your specific area. This makes it infinitely easier to rank highly for your keywords, and it makes reaching your exact target audience more possible, too.

At Direct Submit, we specialise in online marketing and local SEO for small, local businesses. We’ve helped loads of local businesses to improve their websites ranking in the major search engines, helping attract more qualified traffic and bring in more sales on the web. For more information on Local SEO, call us today on 0845 2722350 and get your website noticed locally.

SEO to Market your Business on the Internet

SEO to Market your Business on the Internet
If you want to be sure that your company’s website has the best possible chances of success you might want to consider hiring an expert service such as Direct Submit to help you create an internet marketing strategy that is certain to ensure that your website is seen in all the right places and by all the right people, helping your internet based sales and leads begin to grow in no time at all.

googleimageBy implementing strategies such as Search Engine Optimisation (SEO) at Direct Submit they are able to your ensure that your businesses website will be seen by the people that are already looking for services or products that you provide.  By making sure that your business appears higher up on the pages of results produced by search engines such as Google or Yahoo, people will be far more likely to see your site and click through to your page, increasing the amount of relevant traffic that your website receives.

Making sure that your page can be found by potential customers and investors is essential if you want your online business to grow, no matter how small or large a company is if their website is difficult to find it is unlikely to be a success.  Effective SEO requires ongoing motoring and maintenance along with expert knowledge making it a time consuming and complicated process, although when it is carried out correctly the results can really pay off.

So if you are a new business or your existing website isn’t performing as well as you would like contacting a company such as Direct Submit could be a really worthwhile investment.  Their friendly team are always on hand to help you plan an internet marketing strategy that is completely suited to your company’s individual needs and implement it to the highest standards, not only saving you a lot of time and effort, but also boosting your internet sales far more quickly than you may think.

By employing an expert service such as Direct Submit you will be able to have more time to get on with other work to keep your business growing while they make sure that your website really works for you. With a focus on paying attention to detail and providing every client with the right advice so they can help them build an SEO strategy that is completely suited to the needs of their business, they pride themselves on offering the best possible service to every business no matter how small or large.

With each stage of the process being carried out by one of their team of fully trained staff including key phrase research, website analysis and compliance, SEO promotion and marketing, linking strategy and ongoing monitoring and maintenance you can be certain on having expert advice and support every step of the way.

For more information on making your website work harder for you, or you would simply like to discuss your Internet Marketing or Search Engine Optimisation project, call us today on 0845 2722350 or visit the Direct Submit website.

Promoting UK Metal Gates and Railings

Promoting UK Metal Gates and Railings
Direct Submit are happy to announce they continue to work with UK Metal Gates and 
and their partner company Riverside Metalworks.

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UK Metal Gates and Railings design, supply and install wrought iron garden gates, driveway gates, garden railings and much more. Riverside Metalworks have more than 30 years experience in metalworking and steel fabrication.

A long established company, we have been supplying wrought iron gates and metal railings throughout Newcastle, Sunderland and the North East for many years, and hope to help them further promote their website across the major Search Engines.

As with all SEO projects, Direct Submit will work closely with the client and try to engineer an Internet Marketing project which delivers positive results and help both UK Metal Gates and Railings & Riverside Metalworks continue to build their business.

If you would like to know more about how Direct Submit could help your business grow on the Internet, then why not give us a call on 0845 2722350.

Internet Marketing & SEO Services

Internet Marketing & SEO Services
Are you a business looking to get more traffic to your website? More ‘qualified’ traffic could lead to an increase in business. With our expert knowledge of Internet Marketing & Search Engine Optimisation Direct Submit SEO Services help our client’s websites to rank well for targeted key phrases within the major Search Engines.

Through effective Internet Marketing strategies and our expert SEO services, we can help turn your website into your business’s most powerful sales & lead generator. We offer a well established success-oriented internet marketing consultancy who deliver proven results as very competitive prices.

Call Direct Submit today on 0845 2722350 or visit our Search Engine Optimisation Services website to find out how we could your website work harder for you.

New Ways to Edit Google Maps

New Ways to Edit Google Maps
For some time Google has in part been relying on the community’s assistance to keep Google Maps information up-to-date and accurate. Today Google has announced new ways that make it even easier to add places to Google Maps or to suggest edits.

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Google has also expanded its existing ability to add and/or edit information on Google Maps to everyone worldwide. This applies to all countries where the Google Maps app is available on either iOS or Android.

When adding or editing information, there is now the option to contribute more information about a business beyond just its name, address, and phone number. For example, you can mention if the restaurant has an outdoor patio, what the ambiance is like, and so on.

Google is now not only leaning on the community to contribute information to Google Maps, it’s leaning on the community to contribute suggested additions from others. This ensures it shows up in Google Maps faster, but is also no doubt a great help to the team at Google responsible for reviewing Maps edits.

If you’re looking up a place where someone has suggested new information, you will see a notification on the page that “someone suggested new info.” Tapping on that link will bring up a box where you can verify whether the suggested information is accurate, or you will have the option to say you are not sure. If enough people say the information is accurate, it will go live on the Maps listing.

This feature is available to Android users on the Google Maps app and both Android and iOS users on mobile Google Search.

SEO: A Key Part of any Internet Marketing Strategy

SEO: A Key Part of any Internet Marketing Strategy
If you are a small business that is just starting out you will already have some idea of how tough it is competing with other bigger, more established businesses to be noticed by potential customers, especially online.

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With many larger businesses being able to afford massive advertising campaigns that appear all over social media and other popular websites and dominating the majority of the first pages of search engine results it can feel a little overwhelming to any small business trying to be seen, but with a little clever internet marketing, from a professional service such as Direct Submit getting your business noticed could be far quicker and easier than you may first think.

At Direct Submit Internet Marketing Services they are able to offer a wide range of services to help boost your businesses online profile and raise your online sales and leads, with the use of modern and effective methods such as Search Engine Optimisation (SEO) you can be certain that they will help you give your website a real boost. SEO is a popular method that can help make sure that your business reaches a far higher ranking on results produced by search engines such as Google or Bing, making your website far more likely to be seen by the people that will really have an interest in your products or services.

As they offer a unique service to every client at Direct Submit they will tailor any SEO optimisation to your individual needs so you make the best use of all options available to your business. As the theory of SEO is a process that generally involves the use of little or no paid advertisements it can be a complicated and time consuming process, especially if you are already working hard trying to get a new business off the ground.

You also need to have a wide knowledge of the different methods and processes available to make sure that your efforts have the desired results, in order to be truly effective any SEO methods that are applied with need regular, ongoing maintenance and monitoring to ensure that you get continued good results.

By employing an expert service such as Direct Submit you will be able to have more time to get on with other work to keep your business growing while they make sure that your website really works for you. With a focus on paying attention to detail and providing every client with the right advice so they can help them build an SEO strategy that is completely suited to the needs of their business, they pride themselves on offering the best possible service to every business no matter how small or large.

With each stage of the process being carried out by one of their team of fully trained staff including key phrase research, website analysis and compliance, SEO promotion and marketing, linking strategy and ongoing monitoring and maintenance you can be certain on having expert advice and support every step of the way.

So if you have a new business or an existing website that isn’t having a lot of success why not take a look at the SEO and other internet marketing services on offer at Direct Submit and see what they could do to help you make sure that your business gets noticed. You might be surprised what a great investment it turns out to be when your internet sales and leads begin to increase considerably.

An Effective SEO Process for your Business

An Effective SEO Process for your Business
Almost every business wants their business to be found on the first page of the major search engines. Your business has to earn that right to get these results using an effective SEO process.

Our Search Engine Optimisation (SEO) services are designed to increase the visibility of your website within the natural (or free) search engine rankings to deliver quality, targeted traffic to your website.

The Search Engines, most notably Google, are continuously changing and updating how they rank for search results. To ensure your website remains successful within the search engines, you need time, expertise and energy to focus on recognising these changes.

At Direct Submit, we believe every company is unique and we deliver a specific range of SEO services designed to help ensure the optimum performance of your website. Call us today on 0845 2722350 and get your website working harder for your business.

Pay per Click & Selecting Great keywords

Pay per Click & Selecting Great keywords
As an Internet Marketing company, Direct Submit are asked by our clients to  manage their PPC project and also offer advice on selecting the most appropriate keywords for a Google AdWords campaign.

adwords

What is Pay per Click?
Pay per Click (PPC) is a form of online marketing by which you pay for every visitor to your website that click through the advert. Potential advantages of Pay per Click include:

(1) Pay per Click (PPC) search engine marketing allows advertisers to quickly promote their services on the respective search engine using cost per click basis.

(2) Pay per Click (PPC) ads appear at the top, right or bottom of organic search results shown by search engines. Only when someone ‘clicks’ on your advert do you incur a charge.

Selecting Keywords
The following should help provide the basis for any company or individual looking to set up or expand and Ad words campaign:

Keywords are the search terms (words or phrases) which trigger your ad, and they are critical to the success of your AdWords advertising. This email explains how you can choose the most effective keywords, assess your keyword performance and how this affects the amount you pay.

A Good Keyword will consist of:

•Ideally, 2-3 words long
•Specific (keywords that are too broad or general will not reach users as effectively as keywords that are highly targeted)
•Directly related to the text in your ad
•Directly related to the page your ad links to (specified by the destination URL)

What keywords should I choose?
First, look at your website content and write down every word, word combination or phrase that describes each category of your business. This is the starting point for creating your keyword lists.

Include all brand and product names as well as plurals, synonyms and alternate spellings for each word or phrase. Capitalisation does not matter. Take out keywords that are very generic, irrelevant, or obscure.

Then, group your keywords into close-knit themes and create a new ad group for each theme. Put your keywords into these new ad groups. For example, if your campaign is for digital cameras, you can group together mini digital cameras in one ad group and SLR digital cameras in another.

Try using negative keywords. Negative keywords prevent your ad from showing when a word or phrase you specify is part of a search term. If you specify the negative keyword -repair, for instance, your ad won’t show for search terms such as digital camera repair.

Pay Per Click Management Services
Direct Submit Pay Per Click Services A pay per click (ppc) campaign takes time and expertise to manage effectively. There are a number of issues to consider including Pay per Click Account Management, budget management and effective monitoring of key phrases used.

Pay per Click is one of the most flexible forms of online marketing available. As required, we can update your budget within hours, set your campaign to run at certain times of the day and we can add/remove key search phrases as is needed. Due to this great flexibility Pay per Click marketing is very efficient and can be a highly effective form of advertising.

Contact Direct Submit Internet Marketing
To speak to one of our Internet Marketing Consultants for advice on making your Pay per Click (PPC) Marketing project a success, call us now on 0845 272 2350 or email us at mail@directsubmit.co.uk. We look forward to your call.

Google Hit by Fresh European Union Anti Trust Charges

Google Hit by Fresh European Union Anti Trust Charges
The European Commission has stepped up pressure on Google, alleging that it abused its dominance in internet shopping and restricted competition. It also accused Google of stopping websites from showing adverts from the search engine’s competitors. Plus it strengthened an existing charge that Google favours its own comparison shopping services in search results.

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EU Competition Commissioner Margrethe Vestager said Google had no right to limit its rivals. She said: “Google has come up with many innovative products that have made a difference to our lives. But that doesn’t give Google the right to deny other companies the chance to compete and innovate.”

Google is already facing formal anti-trust charges over claims that it abused the dominant position of its Android operating system.

The US company is accused of placing onerous requirements on firms using Android and stifling competition.

A spokesperson for Google said on Thursday: “We believe that our innovations and product improvements have increased choice for European consumers and promote competition. “We’ll examine the Commission’s renewed cases and provide a detailed response in the coming weeks.”