Effective Ways to Improve the Quality of Your Website

Effective Ways to Improve the Quality of Your Website

By improving the quality of your website, Google will perceive your website to be authoritative and user-friendly. Your website will rank highly on the Google search results pages, as a result, and this means a constant stream of traffic. In 2012 and 2013, Google unleashed their Panda and Penguin algorithms. You may have heard of businesses who collapsed after these algorithm releases. These algorithms severely reduced the rankings of websites that were “low-quality”, in terms of Google’s eyes. Most low quality websites lost all their traffic overnight.

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In the future, having a high quality website will help establish trust with Google and will ensure that all your online marketing efforts will reward you with much traffic and customers. It’s certainly fundamental to know that by having a high-quality website, you’ll set a solid foundation that will be easy to build on in the years to come.

1. Lots of Text In Your Content and Pages

When Google bots are scanning your website to be indexed in the search results, they scan the main keywords and phrases. This means that the more content you have on your pages, the more words the Googlebot will be able to scan through. Google likes to see pages with lots of text (even a few paragraphs per page is enough), because it displays that you want to serve the user with as much helpful information as possible. If your pages have lots of pictures and little text, the bot won’t be able to scan anything, and your website will be viewed as a low quality website.

You don’t need to be writing pages of text, but a few paragraphs per page is sufficient. If you run an ecommerce store/business and have pages with product lists, you can include a few paragraphs at the top of the page about the type of product.

2. Avoid Ads “Above The Fold”

If you have placed ads on your website, either through Google AdSense or with another platform, avoid placing them “above the fold.” This basically means the first screenshot the user gets of your website: ie, when you arrive at a website and don’t scroll any further. By placing a lot of ads in this area, Google will think that your sole aim is to have people click your ads and then leave.

Avoid popup ads and ads that take up large spaces.

3. Provide High Quality Content

When you are writing content for your blog, make sure that it is above 600 words (ideally, keep it above 800 words) and that it contains helpful, useful information for the reader. If you just write blog posts in order to gain traffic, but your articles aren’t informative or useful, your website could be penalized as a result.

Avoid rehashing material that already exists on the web. If you are writing about a heavily-written topic, try and add your own personality and flair to your writing. Include statistics or fun facts, in order to add an entertainment value to your reader. If pictures and video can help enliven the user experience, you can add those, too.

Above all, avoid writing short (550 words or less would be considered short) articles that provide little value. To start attracting more backlinks to your site, you need to create “linkable” content, ie: content which people want to link to.

4. Avoid Black Hat/Grey Hat Practices

Some SEO companies or websites may encourage “Grey hat” practices. This might include creating doorway pages, keyword stuffing (adding hundreds of keywords to each page), cloaking (hiding keyword stuffing by making the text the same colour as the actual webpage) and buying links. These practices are finally outdated and they can get your website penalized heavily. If you avoid these practices, the Penguin and Panda algorithms will ensure that you’ll stay in the search results.

Conclusion

Having a high quality website establishes trust with Google. Once you’ve set a solid foundation, your website will continue to grow and prosper. Once you make a habit of creating high quality blog posts, focusing on giving your user a great user experience, your website will be on the path to total trust with Google and continuous prosperity.

Promoting HW Global Partners

Promoting HW Global Partners

We at Direct Submit are pleased to announce another new client, HW Global Executive Search and Professional Interim, whose practice areas include Executive Search and Professional Interim in the Consumer, Financial Services, Business Services, Industrial, CFO, CIO, Chair & NED sectors. We will be working with the company to increase their online profile and improve their search engine listings.
With offices in Leeds, Manchester and London, their focus is on the senior talent needs of a broad range of dynamic organisations from small capitally invested start-ups through to publicly traded multi-nationals. We have a significant breadth of functional and cross industry expertise that incorporates both local and global geographies.

On the HW Global website they state that “as a true client partner HW work tirelessly to ensure that we genuinely appreciate the intimate detail of every search we undertake. We believe in providing healthy challenge and honest feedback through each phase of the assignment, tackling potential issues collaboratively whilst offering constructive solutions throughout”.

If you would like further information on how Direct Submit could your business work harder for you then why not give us a call on 0845 2722350 or visit our SEO Services website today.

 

 

Good Keywords for Any SEO Project

Good Keywords for Any SEO Project

Keywords are integral to the amount of traffic your website can potentially receive. If your website isn’t embedded with money-making keywords, it won’t receive as much traffic as it could potentially receive.

Good keywords can help your website attract customers in the long term, and it’s essential that you target the right keywords when carrying out SEO. In this article, we’ll check out what “good keywords” mean and how you can conduct vital keyword research for your website. Keyword research will lay a solid foundation for your website, helping it attract traffic and customers for years to come.

Why Do I Need Good Keywords?

Each keyword is searched by a certain number of people each month. So the keyword “gardening tools uk” is searched by less than a thousand people per month. The more people search for that keyword, the more traffic the first website ranking for that keyword receives.

Websites are ranked in order of how relevant they are to the keyword. This means that they might have the keyword in their title, in the web content, and in other relevant parts of the page. If the article answers the question or addresses the keyword in an informative (or entertaining) way, it will rank higher in the search results because the bounce rate would be lower and the time on site would be much higher. (Google also factor user experience metrics into their rankings of websites in search results.)

Therefore, your website is actually targeted around a certain group of keywords. However, are they profitable keywords? We aim to check this out.

To see how many people search for a certain keyword per month, you can see this in the Google Keyword Planner (www.adwords.google.co.uk). There are many guides online which show you to sign up for the Keyword Planner. If you have an AdWords account, you will be able to access the planner quickly.

Type the keyword into the keyword planner and you will find monthly search estimates for each keyword.

If your website is targeted around a keyword which isn’t searched for by many people, there is no way that you can receive a lot of traffic.

Instead, target your website around keywords which receive a lot of monthly searches. Ideally, for a small business, this should be around 2000 to 5000 monthly searches if you’re just starting out, and for larger businesses, you might be able to target keywords with higher searches.

However, with local keywords, there comes an exception. If you’re targeting a local area, the monthly searches would naturally be a lot smaller. For example, “gardening tools durrow” would receive a lot fewer searches than “gardening tools uk.” It might only receive a hundred searches each month, but it’s still profitable because these are a hundred people who are highly interested in buying from a gardening shop in Durrow. These people are more interested in visiting a local shop in Durrow, than buying from a well-known gardening shop anywhere in the UK.

Check Your Competition

Once you have found keywords which relate to your website and get a sizeable amount of monthly searches, you need to check your competition.

The competition basically includes all the websites which rank for that particular keyword in Google’s search results. So the top ranking websites for “gardening tools uk” include Homebase, Fiskars and Argos. A small business would find it difficult to compete with these websites – so perhaps, they could try ranking for local keywords instead.

If the competition contains a mix of middle-competition websites (websites that are not very well known, but still have a Page Rank of 2 or 3) – you should try to rank for that keyword and beat that competition.

Where To Put Keywords?

Once you have a handful of keywords selected, you need to start creating content around them so Google will associate your website with these keywords.

You should place these keywords naturally into the homepage (where it looks natural, remember!) such as in the title tag, in paragraphs, in menu navigation and in sub-headings. However, don’t place too many of them into content, because it will look shady and you could be penalized! A good rule of thumb is: Use them where you would naturally use them.

You can also write blog posts about these keywords and create high-quality content about them that will genuinely help a reader. This includes how-to’s, tutorials, infographics, informative articles, list-based articles, and so on. Not only will you start ranking for these keywords, but you’ll also attract much traffic from social media, too!

These keywords are classified as “good keywords” because of the following:

  1. They receive a sizeable amount of traffic each month, which means that potential customers are continually searching for this keyword each month. That means a constant supply of traffic.
  2. The competition isn’t too high, meaning you can try and get to the first page using other content marketing and SEO strategies such as linkbuilding.
  3. These keywords are embedded naturally into the title tag, articles, web content, and “About Us” pages.

Summary

At first glance, keyword research looks like a complicated science, but in this article, we’ve broken it down into key, fundamental steps. It’s not that difficult once you actually break it down into a series of steps.

To summarize these steps once more:

  1. Make a list of keywords related to your website.
  2. Check for their monthly searches on the Google AdWords Keyword Planner.
  3. Identify keywords with a few thousand monthly searches if you are a beginning website or a small business that has only been online for a few years.
  4. If you are a local business, identify local keywords with a few hundred monthly searches or less (or more, depending on your local area).
  5. Check for competition. If your keyword is dominated by large-name, well-renowned websites, it would be difficult to compete with them.
  6. Start creating content around these keywords.

Conclusion

Keywords are the foundations for your website and they are the main piece of content that Google scan through when indexing their website. If you aren’t targeting profitable keywords, you won’t be able to receive as much traffic as you could potentially be receiving, so make sure to cast your net wide and search for keywords which are profitable and easy enough to rank for. This shouldn’t be difficult, thanks to the AdWords Keyword Planner.

Arktek Combi Boilers & Boiler Replacements

Arktek Combi Boilers & Boiler Replacements

Direct Submit are pleased to be working with Arktek Heating, specialists in Combi Boilers & Boiler Replacements. A North East based Gas Safe accredited installer and emergency repair company specialising in premium boiler installation and all aspects of maintenance and repair work, ranging from routine annual servicing to 24/7 emergency breakdowns. They offer a carefully selected a range of boiler brands and models that meet the company’s high standard of service delivery based upon, quality reliability, service support and length of warranty.

All of their boilers are A-Rated energy efficient boilers and come supplied with a manufacturer’s warranty, which ranges from 2-10 years, which covers any breakdowns, repairs or full replacements for the duration of the warranty. They understand the importance of maintaining a reliable heating and hot water system in your home and, should you have any problems, are there to help you 24/7, and 365 days a year.

They can also help you extend the life of your central heating system and protect your investment with servicing and maintenance by their team of professional, fully qualified engineers. Unlike many gas installer and service provider, you don’t even have to think about servicing as they will call you to remind you when your next service is due and arrange a suitable time, day or night to complete your service.

For further information about the range of replacement gas boilers available or the landlord emergency repair and maintenance services, please call 0191 516 6911 or complete the online form. We will be in touch with you as soon as possible.

How RankBrain Impacts on SEO

How RankBrain Impacts on SEO

So what is RankBrain? RankBrain uses a form of machine learning and is used by Google to process unfathomable amounts of qualitative data (written content) into quantitative data (mathematical entities), vectors that the algorithm and other computers can understand. I5% of all queries that Google processes are new, so it’s common for RankBrain to encounter a query or phrase it hasn’t seen before.

Using previously processed data in vectors and shards, RankBrain looks to make an intelligent guess based on similar queries, and similar meanings.

Simply put, RankBrain:

> Interprets the user query
> Determines search intent
> Selects results (items) from the databases

RankBrain was launched in a dozen or so languages ranging from English to Hindi, and its sole purpose is to help Google provide more accurate results and an overall better search experience for users, satisfying their queries.

The main difference between the pre and post RankBrain world is that before RB, Google’s team of software engineers would amend and alter the mathematical algorithm(s) that determine search results and rankings, and this algorithm would remain constant until an update was made. However, Rank Brain is a part of the core algorithm and is used by Google for all searches (as of 2016), meaning that there is constant change and fluctuation. This means that search results are now reactive to real world events, as well as a lot more volatile outside of the big algorithm update announcements.

If you want to know more about RankBrain then visit the Search Engine Watch website and view the complete posting.

Warning – No Guarantees in SEO

Warning – No Guarantees in SEO

The respected key phrase research company Word Tracker have recently released a document concerning SEO companies and some of the issue you need to be aware of. Top of their lists was the SEO company who “guarantees they can get you on the first page of Google and fast”. We at Direct Submit have published several blogs warning clients to ignore this lie and to walk away from any company (or salesman) who makes this claim.

The Word Tracker article goes on to say that part of what makes SEO complicated is that there are things you can control and things you can’t. Google and other search engines are secretive about the algorithms they use, but there are 200+ variables factored into page rankings.

It’s safe to say that no SEO company knows the secret formula that will land you on the first page. To add to the complexity, your site can rank very differently on desktops versus mobile devices, depending on a variety of factors including whether your site is mobile-friendly.

There are other reasons but you have been warned – again!

We at Direct Submit shy away from even using the word “guarantee” in relation to our SEO business. In reality, we do all we reasonably can to guarantee that our clients will be happy with our results. We also guarantee that our SEO process won’t put them at risk of penalties from the search engines, another big worry. We feel that these types of promises are perfectly acceptable to make. Just stay away from guaranteed “search engine rankings.” It’s just asking for trouble.

Effective Ways to Respond to Negative Reviews

Effective Ways to Respond to Negative Reviews
Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive. At some point throughout the history of your business, you’re going to run into negative reviews.

Fortunately, this doesn’t always have to be a bad thing – negative reviews can work in your favor as a business opportunity if you know how to react. Read below to learn the most effective ways to respond to negative online reviews.

Approach all negative reviews with a calm, positive attitude. Let the customer know you’ve heard their concerns, but never point fingers. Even if you’re not in the wrong, you shouldn’t make the customer feel like the victim. It also doesn’t do you any good to simply ignore the review. The general public would prefer you respond than simply ignore the situation. Responding with a positive comeback will show that your business cares about its customers.

When you receive a negative review online, you should always respond immediately on the same platform. This not only satisfies the original poster, it’s also a public place that all your potential customers will see. However, some things can’t be addressed online. Issues involving a customer’s personal information, for example, should be discussed in person or over the phone. When addressing these types of negative reviews, provide a direct contact for your customers.

Taking the conversation offline shows that your business will go the extra mile to resolve any customer complaints or issues. However, you should only use this method for severe cases. Does your company have a customer service line? This can also be a great way to incorporate an offline conversation. In your response, give the customer the line to your customer service department to resolve any issues that can’t be taken care of online.

If you’ve responded to the customer’s review and solved the problem, don’t hesitate to ask for an updated review. Often times customers will take this upon themselves and either delete or update their negative review.

This posting is a condensed version of a recent articles posted on the Search Engine Watch website. Read the full article here.

Internet Marketing Services for your Business

Internet Marketing Services for your Business
Having your website found in the major search engines is important for many reasons. Increased sales opportunities, achieved by attracting quality traffic to your website. Increased branding opportunities for your product or service and a higher market profile for your business.

The typical range of Internet Marketing Services may include the following

– Keyword Analysis
– Meta tag Optimisation
– On Page Optimisation
– Manual Submissions to the Major Search Engines & Directories
– Search engine submission
– Link Popularity Development
– Monthly Ranking Reports
– Dedicated Account Manager
– Application of Google Site Map

Internet Marketing – A Great Opportunity
Every day millions of people use search engines to find a product or service on the Internet. Can your potential customers find your web site in the leading Search Engines? If not, you’re missing out on the local and global audience of customers who could be visiting your web site and, potentially at least, providing your business with new orders.

There are many Internet Marketing companies in the UK and beyond who provide a diverse range of Internet Marketing solutions. These ‘SEO Services’ are designed to get your business or service noticed in the major search engines such as Google and Yahoo.

Direct Submit are a leading UK Internet Marketing and Search Engine Optimisation company who offer services including Website Optimisation, Search Engine Submission, Pay Per Click, Optimised Web Design, Website Management services and more. If your website can’t be found on the World Wide Web, then you are missing out on a potentially huge market place.

SEO or Search Engine Optimsation

SEO or Search Engine Optimsation
We were recently asked by a prospective client to explain what SEO or Search Engine Optimsation is, how it works and what we offer in terms of SEO. Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, often referred to as “natural,” “organic,” or “earned” results.

Effective SEO is often an involved and often time consuming process that requires a good deal of expertise, research and modification of your website. This process helps the likes of Google and Bing knows your website exists and hopefully ranks it well for the selected key phrases.

Simply put, our approach to SEO typically will is built around:

» Key Phrase Research
» Website Analysis & Compliance
» SEO Promotion & Marketing
» Linking Strategy
» On-going Monitoring & Maintenance

Direct Submit Internet Marketing Services are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service. Unlike most other SEO companies, we do not do any marketing of note. We don’t employ sales people, not do we cold call or bombard business with sales materials. Virtually all of our client base comes directly from referrals.

Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project. This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

Promoting beAccreditated Health and Safety

Promoting beAccreditated Health and Safety
Direct Submit are pleased to announce another new client. beAccreditated are leading UK Health and Safety Consultants providing of online CHAS & SMAS Accreditation, Safe Contractor & Constructionline Accreditations, plus Builders Profile Accreditation and much more.

With over 15 years of experience, clients include sole traders through to corporate clients. They have helped 100s of businesses across the country by making the health and safety accreditation process hassle free, easy, convenient and reliable, allowing you to focus on the projects at hand.

Direct Submit have been asked to help them promote their online Health and Safety Consultancy services and to raise the profile of the organisation. If you would like to know more then visit their website, email them on hello@beaccredited.com or telephone: 0800 066 2957.