Reviewing Google’s Search Algorithm Updates from 2016

Reviewing Google’s Search Algorithm Updates from 2016
Google made several notable Search Algorithm Updates in 2016, but which could perhaps be considered the biggest search algorithm updates of 2016? The online SEO blog ‘Search Engine Watch’ recently ran a posting detailing some of these and how they impacted on the SEO community.

Now into 2017 now Google has already rolled out a significant algorithm update but of course every SEO worth their salt knows that last year’s Algorithm updates are significant indicators of the changes to come.

So why not check out a visual and entertaining summary of Google’s moves in 2016 that might well help those of us in SEO predict where SEO could take us in 2017.

Google & Bing to Demote Pirate Sites in UK Web Searches

Google & Bing to Demote Pirate Sites in UK Web Searches
The BBC News website is reporitng that the major Search engines are pledging to make it hard for UK internet users to find pirated films and music and illegally streamed sport. Google and Microsoft’s Bing have signed up to a voluntary code of practice and will ensure offending websites are demoted in their search results.

The entertainment industry reached the agreement with the tech giants after talks brokered by the government. The initiative will run in parallel with existing anti-piracy measures. The code, said to be the first of its type in the world, is expected to be in operation by the summer.

Google has indicated that the effort would provide a way to check that its existing anti-piracy efforts were effective, rather than committing it to adding new measures.

Current anti-piracy measures in the UK include court ordered site blocking, efforts to reduce advertising appearing on illegal websites and the Get it Right From A Genuine Site education campaign, which encourages fans to support the creative process.

The organisers of the new agreement say in future internet users will be more likely to be taken to bona fide providers than pirate sites where their online security could be at risk.

Eddy Leviten, director general at trade body the Alliance for Intellectual Property, said: “Sometimes people will search for something and they will end up unwittingly being taken to a pirated piece of content. “What we want to ensure is that the results at the top of the search engines are the genuine ones. It is about protecting people who use the internet, but also protecting the creators of that material too.”

Geoff Taylor, chief executive of music industry body the BPI said: “Successful and dynamic online innovation requires an ecosystem that works for everyone, users, technology companies, and artists and creators. The code will not be a silver bullet fix, but it will mean that illegal sites are demoted more quickly from search results and that fans searching for music are more likely to find a fair site.”

The BBC understands that although Google has signed up to the code, it believes it already has sufficient measures in place to tackle piracy and does not plan any immediate policy changes.

Why SEO is Good for Your Business

Why SEO is Good for Your Business
There are people out there searching for your products and services and because of this it makes sense that you want to appear as high in the search engine rankings as possible for a target phrase. However, there are other reasons you would like to rank well in the Search Engines, other than just because you want them to click through to your website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business.

SEO Provides Your Business Credibility
It is known that people searching the likes of Google, Yahoo or Bing (and others) make mental notes of the rankings for the terms they enter into Google and other search engines. Even if they don’t consciously realise it they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this business is relevant, so that must be the case.”

Effective SEO Brings Your Business Traffic The better your website is ranked within the major Search Engines, the more potential visitors you will receive. It’s that simple… By optimising your website and then promoting it properly, your website can open the door for your business to new site visitors, which can equal new business enquiries and more sales.

The Direct Submit Approach to Effective SEO
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, often referred to as “natural,” “organic,” or “earned” results. Effective SEO is often an involved and often time consuming process that requires a good deal of expertise, research and modification of your website. This process helps the likes of Google and Bing knows your website exists and hopefully ranks it well for the selected key phrases.

Our approach to SEO typically is built around:

» Key Phrase Research

» Website Analysis & Compliance

» SEO Promotion & Marketing

» Linking Strategy

» On-going Monitoring & Maintenance

Time to Get Your Website Noticed
Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project. This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 or visit our SEO Services website and get your website working harder for your business.

Not All Backlinks Count but Will Google Tell You Which Ones Do?

Not All Backlinks Count but Will Google Tell You Which Ones Do?
With all the recent SERP’s volatility (January Update and February Update), Google Webmaster Trends Analyst was asked on Twitter whether they ever intend to reveal which links in the Search Console are disavowed and which are just ignored, i.e. Penguin.

Twitter user @_RGraph specifically wanted to be able to filter the “Links to your site” section in the Search console to show \ remove those that are disavowed or ignored, presumably to gain greater insight on whether their backlink strategy was effective. Here is the twitter conversation:

In response to the question, Gary Illyes confirmed “absolutely not,” as it would give black hat SEO’s and link spammers everything they would need to circumvent the algorithms.

This makes perfect sense as Google has been waging war against link spammers that saw the introduction of Penguin on April 24, 2012, which was recently made to update in real-time. If spammers had information on what type of links are counted by Google, or what domains may be blacklisted by some algorithm, then they would be able to configure their automated back linking tools or general strategy to mitigate them.

For those who undertake white hat SEO, while frustrating at times, the lack of transparency by Google is essential to stop these spammers ranking low-quality websites above your high-quality pages that may have taken many many months or years to craft.

Custom 404 Pages Have Little SEO Benefit

Custom 404 Pages Have Little SEO Benefit
The SEM Post reported this week on an interesting revelation from Google’s Webmaster Central Office Hours hangout: Google does not crawl the content of custom 404 pages on sites. John Mueller, Webmaster Trends Analyst at Google, said that:

“So if we see a 404, then we see a 404 and don’t look at the content.  We don’t look to see what is visible on your 404 pages, on your server error pages, we essentially assume that something that the user can look at and kind of deal with, we don’t follow the content on pages that return any of these error response codes.”

This might come as a blow to some web developers who use a custom 404 page for SEO purposes, but custom 404 pages are still helpful from a user perspective, as they can help reorient lost users to the right part of the site.

The Google Search Quality Evaluator Guidelines recommend giving well-thought-out 404 pages the highest quality rating; they just don’t contribute directly to SEO.

Google AdWords Can Help Your Business

Google AdWords Can Help Your Business
If you want to raise your company’s online profile and attract more internet based custom why not consider contacting Direct Submit to find out how they can help you create an internet marketing strategy that is completely suited to your company’s needs?


Google AdWords to Promote your Business
With a great range of strategies on offer that really produce results including Pay per click, Google AdWords and SEO optimisation you may be surprised at how much Direct Submit can do to help your business succeed online. No matter what type of company or business you run at Direct Submit you can be sure that they will be able to help you choose the best course of action for your personal marketing campaign and will fully explain all the available options and how they could benefit your business.

By using methods such as Pay per Click, where your advert will be featured in the ads on search engine results pages but you will only have to pay each time someone actually clicks through to view your full website, they will make sure that your page gets noticed and that you received far more directed traffic.

With a flexible service on offer that aims to cater to your businesses individual needs at Direct Submit they will offer your business expert help and support for as long as you need it, once they have set up your initial internet marketing campaign they will also be happy to monitor how successful it has been and make any changes or updates that are required, leaving you more time to get on with running your business.

If you want to create a really successful internet marketing campaign get in touch with Direct Submit and find out more about how they can help you achieve real results and increase your sales and leads with the use of Pay per click, Google AdWords, SEO and other expert marketing techniques that are both affordable and effective.

Google AdWords can be a versatile source of advertising for you. It will allow you to get exact predictions on your expected traffic, it’s easy to use, and it’ll quickly bring targeted customers to your website. If you feel that traditional advertising isn’t working for you, or you want an easy way to get targeted customers to your website, Google AdWords is the perfect choice for you.

Direct Submit Pay per Click & SEO Services
Direct Submit are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service.

We offer a client focussed service, and always speak to our clients in a language they understand, helping them understand the Internet and how a successful Internet Marketing Campaign can benefit their business. Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK.

Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success. Unlike most other SEO companies, we do not do any marketing of note. We don’t employ sales people, not do we cold call or bombard business with sales materials. Virtually all of our client base comes directly from referrals.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

Synergy Build Windows & Conservatories

Synergy Build Windows & Conservatories
Direct Submit are continuing to work with Synergy Build Windows & Conservatories, a North Yorkshire based doubled glazed Windows & Conservatories manufacturer located in Darlington.


A company who manufacture their own doors and windows and other products including double glazed windows, doors and conservatories will also be able to provide an additional assurance as to the quality of the product. This ability to monitor and confirm the quality of process and end product help the customer have even greater confidence in the end product. Synergy Build can be contacted on 01325 527538 to speak to one of their friendly and professional consultants who are always happy to help.

If you would like further information bout promoting your website on the Internet, why not give Direct Submit a call on 0845 2722350 today and let one of our SEO specialists help guide you to online success for your web based business.

Unconfirmed Google Algorithm Update – February 2017

Unconfirmed Google Algorithm Update – February 2017
Unconfirmed Google algorithm update may be better at discounting links and spam. Did Google update their Penguin algorithm? Did Google block private blog network links?

The online SEO blog, Search Engine Land are reporting that Google may have made some tweaks to their algorithms this past week on how they target link spam and other forms of spam. Google would not confirm or deny there was an algorithm change, but based on the signals, there appears to have been an algorithm update that has hit those who undergo more aggressive link building.

The update seems to have happened around February 1, 2017. It may have been a tweak to how Google Penguin detects and discounts spammy links, or it may be a totally new algorithm.

Many of the folks within the “black hat” SEO community seem to be noticing this and complaining that their tactics are not working as well. Some are saying that their PBNs, private blog networks, are not working as well. Some are saying Google is slower at picking up new links. Some think Google hit their sites with penalties.

The vast majority of the Google search results tracking tools, such as MozCast, Algoroo, RankRanger and many others, are showing significant turbulence around February 1.

This is all despite many of the more “white hat” SEO communities not really noticing or complaining about ranking changes in Google.

SEO Is Essential for any Business

SEO Is Essential for any Business
If you are a new business owner or a long-time business owner, then chances are you have been barraged with information about how essential it is to have a company website and, in recent years, a social media presence. In today’s business world, however, these two things are only the starting point. Now more than ever, search engine optimisation or SEO is what allows your current and potential clients to find you through targeted keyword searches so that you can in turn sell your products and service through your website and Facebook and Twitter feeds.

Following are three of the most important reasons for developing an effective SEO marketing campaign in today’s business climate:

Online reviews
The good news is that your online reviewers are, in a sense, providing your SEO for free; the bad news is that you get what you pay for.

Depending on what your existing customers are saying about your product or service, this “free service” they are providing may or may not be a good thing. Although you run a sound business and are doing everything within reason to keep your clients happy, the fact remains that only those who have had either a very good or a very poor (in their view) experience dealing with you are going to take the time to create an account and log on to a customer review website to tell the world what was so wonderful – or not so wonderful – about your business.

If you don’t go to the trouble of telling potential clients what you can do for them in your own words, then you are leaving yourself at the mercy of those speaking for you. Even if unsolicited reviews of your company are overwhelmingly positive, customers looking for your service want, need and deserve more. In the interest of building your brand, it is imperative that you give potential a better sense of what to expect than most reviewers can.

Smartphones and tablets
The last time you paid your company’s liability insurance – or your home or automobile insurance – you might have been directed to an “app” through which payment could be made electronically. As a business owner, what this should tell you is that mobile devices such as smartphones and tablets have become so commonplace that more and more service-oriented companies have committed to providing apps as a means of improving access to their products and services. Smartphones and tablets are also being more widely used to search online for local products and services – hotels, restaurants, tow trucks and auto repair shops in the event of an unexpected mechanical failure, you name it. Any business which fails to seize on the opportunity to increase visibility through a local SEO marketing campaign does so at its peril.

The competition
If you decide to invest in SEO for no other reason, do it because your competitors are already on board. Particularly in industries in which individual businesses face lots of competition, it pays to invest in an organic SEO campaign which shows your current and future clients what is unique about your business, be it your location or any way in which your product or service is different from and better than all the rest. Don’t let the lack of an SEO marketing strategy keep your business from being as profitable as it can be!

Direct Submit Internet Marketing Services is dedicated to helping businesses of any size and in all sectors to reach and exceed their profit goals through effective and ethical SEO marketing. Whether yours is an established business with a website in need of more traffic or you’re just now venturing into cyberspace, Direct Submit will develop the ideal SEO marketing campaign to bring in new clients so that you can focus on the core business while watching revenues soar.

We provide a diverse range of  SEO and other Internet marketing strategies for UK businesses both large and small – at affordable costs. No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you.

To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Quality Traffic to your Website with Google Adwords

Drive Quality Traffic to your Website with Google Adwords

Google Adwords is one of the most versatile ways to drive traffic to your website. Google get 3.5 billion searches per day, meaning that people are constantly searching the web for products and services. 40,000 Google search queries are processed per second. Some of these queries are informational, but many are related to products or services. Right now, hundreds of people are searching for a website like yours. Google AdWords helps you target these searchers, and puts your website in front of these potential customers.

Google have made it incredibly straightforward to advertise with them. You can advertise through the Google AdWords interface.

Why use Google AdWords? There are a variety of reasons. In this article, we’ll take a look at some of the more important reasons.

1. Precisely Target Interested Customers

When you create a TV or newspaper advert, you are targeting masses of people. For example, if you advertise lawn mowers in a local newspaper, you will have a variety of people reading your ad, from teenagers to elderly people to businesspeople. Most of your audience probably don’t require a lawn mower at that point in time.

However, with Google AdWords, you can precisely target customers who are interested in lawn mowers only. When someone searches for “lawn mower shop Manchester”, you can place your ad directly on Google’s search results. Since this person is highly interested in purchasing a lawn mower, they are more likely to click your ad. As a result, they are more likely to convert, either by purchasing a lawn mower or through some other conversion. Instead of spending huge amounts on newspaper ads (directed at the masses), you can spend the same on interested customers, who are very likely to purchase.

This means that with a small amount of investment, you can get highly interested people coming to your website. These people have shown interest in your product by conducting a search into Google, and this means you’ll get more conversions and more purchases.

2. Instant Results

This is a no-brainer. With SEO, you have to wait up to six months to start seeing your website receive lots of traffic. While this may be a long-term investment, it does take time. While you are waiting for your website to rise in the SERPs, you can invest in some short-term PPC/Google AdWords advertising. With as little as £20, you can start receiving interested customers to your website. These customers will arrive at your site in as little as a few hours, and you can generate some quick business.

Since PPC is a relatively inexpensive method to gain customers, you can experiment with pricing and keywords. The results are quick; you don’t need to wait months. That said, SEO should definitely be a part of your long-term internet marketing strategy, but PPC can have quick results too.

3. Get Exact Predictions and Data

With Google AdWords, you can choose which keywords you’d like to target. Then, you can get predictions on how many clicks you’ll get.

This gives you exact data and it’ll help you forecast how much traffic you expect to receive. If we compare this to newspaper ads or radio ads, they don’t give any detailed metrics on what you can expect. They may highlight certain demographics or ages, but they aren’t measured with the accurate specificity of Google AdWords. With PPC, you can get accurate metrics on what to expect. Since so many businesses use Google AdWords each year, Google have amassed exponential amounts of data and research on what keywords convert best. All this data is neatly compiled into the AdWords Keyword Planner, and you can easily access it.

You can input the amount of money you’d like to spend per day, eg: £10. With that £10, the tool will state how many clicks you’ll get for that £10 for your chosen keywords. You can then toggle around with the keywords, and choose cheaper or more expensive keywords. This gives you unlimited freedom, because the keywords have been tried and tested, and Google’s long experience in PPC advertising helps you hone in on the most profitable keywords/search queries to target.

Final Thoughts

Google AdWords can be a versatile source of advertising for you. It will allow you to get exact predictions on your expected traffic, it’s easy to use, and it’ll quickly bring targeted customers to your website. If you feel that traditional advertising isn’t working for you, or you want an easy way to get targeted customers to your website, Google AdWords is the perfect choice for you.

Direct Submit Pay per Click & SEO Services
Direct Submit are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service.  To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.