Long Tail Keywords; Important to any SEO Campaign

Long Tail Keywords; Important to any SEO Campaign

Long tail keywords are more specific types of keywords, because they include more information than a normal keyword. For example, a broad keyword might be “tree surgeon”, but a long tail keyword would be “tree surgeon Tonbridge, Kent.” This keyword is much more specific than the broad keyword.

In this article, we’ll take a look at why you should focus on long tail keywords. The reasons may surprise you.

1. Interested Customers

Long tail keywords might include specific queries or locations, thus showing that the customer has a more specialized interest in the niche. Let’s go back to our tree surgery example from above. The broad keyword “tree surgery” is very vague and searchers who are searching that might only want a definition or they might want to learn about tree surgery in general. Since it’s so broad, that keyword doesn’t show much interest in the customer wanting to avail of tree surgery services.

In comparison, let’s look at “tree surgeon Tonbridge, Kent.” This keyword pinpoints with precision accuracy the customer’s intent. From looking at this keyword, we know that the customer wants to hire a tree surgeon in Tonbridge, preferably. While this keyword may get very few searches per month, those searches are precise and accurate, and are much more profitable than broad keywords. If you have a business ranking for those keywords, that person will be more likely to buy your services.

2. Competition

Long tail keywords might get less searches each month, because they are so specific, but these are the keywords which are easier to rank for. It is virtually impossible for a small business to start ranking for very broad keywords such as “tree surgery” or “confectionery” or “candles”, because these keywords are already dominated by big name websites such as Wikipedia, Amazon, and eBay. These websites have bulletproof SEO embedded within their online marketing, and so, it is impossible to get past them for such a broad keyword.

However, if you narrow down your keyword by turning it into a long tail keyword, such as “candle shop Kent” or “confectionery for birthday parties Kent”, the competition will decrease hugely.

This is because less websites have the exact long tail keyword “confectionery for birthday parties” embedded within their text. They might serve confectionery across the globe, but don’t specialize for birthday party catering or for Kent. That’s where your business comes in.

How Do I Rank For Long Tail Keywords?

You don’t need to write blog posts for certain long tail keywords specifically, but you can use the Google Keyword Planner to find keywords which might be profitable for your business. Don’t let the amount of searches daze you, if they only get fifty searches a month. If you think about it, that’s fifty interested people each month looking for your business’s products or services. Even if you retain a few of them after the first purchase, that’s enough to really increase earnings.

You might be naturally ranking for certain long tail keywords without even knowing. If your website contains a lot of textual content such as paragraphs describing your services, location, and products, the Googlebot will automatically strat ranking you for certain keywords. You can build up your blog post numbers to start creating more textual content for the Googlebot to scan.

However, if you find that you’d like to rank for a certain long tail keyword, you can write a blog post specifically with that phrase embedded in the title and in the text.

In Conclusion Many businesses ignore long tail keywords, because they think that these keywords won’t attract much searchers. However, the entire opposite will happen. By ranking for specific keywords, your website will attract highly interested customers who are much more likely to purchase your products or services.

Direct Submit SEO Services Direct Submit are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service. We offer a client focussed service, and always speak to our clients in a language they understand, helping them understand the Internet and how a successful Internet Marketing Campaign can benefit their business.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

Google Officially Kills Off Link Command

Google Officially Kills Off Link Command
Google has told webmasters and SEOs to stop using the link command, that it is officially dead and not functioning properly. A Google spokesperson has confirmed with Search Engine Land that the company’s link command is no longer functioning. Google told us the feature is no longer around, and using a link:www.domain.com will likely return irrelevant results.


Recently, Google’s John Mueller told webmasters not to use it. Of course, most webmasters already have known not to use it for years and years now. But as long as the link operator returns any results, it can be deceiving and imply that the function does work. Google has not commented on when they will make sure the command returns nothing or a message that it no longer works. But for now, Google has confirmed with us that the feature is not working at all now.

If you want to see your links, there are plenty of third-party tools, and also access to your link report, in the Google Search Console.

Importance of Using Strong Passwords

Importance of Using Strong Passwords
Your passwords are the most common way to prove your identity when using websites, email accounts and your computer itself (via User Accounts). The use of strong passwords is therefore essential in order to protect your security and identity. The best security in the world is useless if a malicious person has a legitimate user name and password.

The following baseline practices are quick and easy to employ, and they have a hugely positive impact on your online security.

Strong passwords:
Use strong passwords for all your social media accounts, which include uppercase letters, lowercase letters, symbols and numbers. If you want examples as to what not to use, look at the five most popular passwords from 2014.

Different passwords:
While it may be more convenient to use the same password for multiple sites, it is important that all your passwords be different. If it becomes too complicated to keep track of all of your various passwords, then consider using a password manager. This software automatically fills in your passwords whenever you log in and keeps them encrypted.

Two-step verification:
You can add an extra layer of security to your online accounts by enabling two-factor authentication, which requires you to verify your identity in another way (often utilising a phone number or a secondary email address). Since hackers don’t have access to your mobile device, this step prevents them from logging into your website’s backend or social media profiles.

Always log out:
Never leave your laptop or mobile device unattended. If you do, ensure that you log out or shut down your device and that a lock code or password is required to gain access. Be sure to log out all of your social media and email accounts, as well.
Why is this important? By using weak passwords, the list of potential concerns includes people impersonating you to commit fraud and other crimes, including accessing your bank account, buying items online with your money, impersonating you on social networking and dating sites, sending emails in your name and  accessing the private information held on your computer.

Promoting Conservatory Blinds Direct

Promoting Conservatory Blinds Direct
Conservatory Blinds Direct is part of the InStyle group, a well-established supplier of conservatory roof and window blinds throughout the UK. All of their Conservatory Blinds are made from the finest components and materials available and they are so confident in their products that they are able to offer an industry unheard of 5 year Parts & Labour guarantee on all blinds made.

As a leading UK manufacture to the window blind trade and now they are offering the chance for you to cut out that middle man and buy direct from the manufacture saving you hundreds and in some cases thousands of pounds over retail prices. They can be contacted on 01642 762 497 or by visiting their conservatory blinds direct website.

Direct Submit will be working with the client to help promote the business on the Internet, helping raise the companies profile and potential for business online. If you would like to know more about the SEO services available from Direct Submit then call 0845 2722350 or visit the Direct Submit website today.




Normal for Not All Pages to Be Indexed by Google

Google: Normal for Not All Pages to Be Indexed on a Website
Getting all pages indexed in Google can be a challenge for some site owners.  But if Google isn’t indexing every page from your sitemap, is that a problem or is that just how Google handles it normally?

The question came up in a recent Google Webmaster Office Hours, from a site owner who was wondering why Google wasn’t indexing all pages from a site submitted via sitemaps.

“Yes, that’s true.  In Search Console we give you information on whether or not,  on how many URLs within a sitemap are indexed but not which ones specifically.  For the most part, that’s not something you need to worry about, it’s completely normal for us not to index all URLs that we find, and that’s not something you need to artificially inflate.

The one thing that I would watch out for, of course, that if something is really important for your website, that that is actually indexed, but you notice that fairly quickly because these are the pages that should be sending you traffic.”

That said, you really should look at the percent of pages that are indexed versus not.  For example, if your site has a ton of WordPress tags and you are trying to get those all indexed, when they show the same or almost the same content on each of them (ie. if WordPress created tag pages for both “book” and “books” with the same posts tagged with both) Google would very likely filter at least one of those pages for being identical.

Unless there are technical reasons, most pages that tend to be filtered out are simply filtered out for being duplicate or near duplicate of something else already indexed.  In these cases, it is worthwhile looking and seeing if those pages might be better served with canonicals.

Also, look for issues where new pages aren’t being indexed when added to the sitemap, but this is something many site owners will notice outside of the sitemap indexing numbers.

If you do have a very large site and you are trying to figure out why Google isn’t indexing large parts of it, you can split your sitemap up to try and isolate the issue.  For example, you might split your sitemap between product types or page types, and it will often be easier to identify which parts Google is having problems indexing, so that it can be fixed.

Introduction to SSL certificates

Introduction to SSL certificates
What exactly are SSL certificates? It’s a question we  were recently asked by a client and thought it a good idea to include a quick intorduction on Expressly SEO. SSL stands for Secure Sockets Layer, a security method which allows for the encryption of data when being transferred over a server.

SSL certificates
They help to protect the transfer of sensitive information such as credit card numbers, passwords and usernames, Social Security numbers and more. They work by utilising a public and a private key, which work together to establish an encrypted connection. Typically, data sent between a browser and a web server is sent as plain text, which can leave you vulnerable to hackers.

So now you want to know more? Well the leading SEO blog ‘Search Engngine Land’ reentl published a  comprehensive guide to SSL certificates, which includes:

•What type of SSL certificate should I purchase?
•Should I use a free certificate or purchase one from a vendor?
•Which certificate is best for securing a sub-domain? Multiple domains?
•How much warranty coverage do I need?
•How do I troubleshoot common installation problems?

To read the full article then visit the SSL certificates posting and see how they can help secure your website.

Good Content – Essential for your SEO Project

Good Content – Essential for your SEO Project
The phrase ‘content is king’ is thrown around quite a lot whenever an SEO project is discussed.  But do you really know what it means? Or, the impact that content plays in terms of SEO? If the answer is no, now is the time to get to know more about what quality content is and the role it plays. Writing high-quality content should be a key aspect of every SEO strategy and content writing requires some of your creative writing skills and a little bit of effort.

So how do you approach this? Perhaps your New Year’s resolutions should include a focus on your business goals and seek for the best ways to boost your SEO presence to improve authority, value and ranking. As simple as it sounds, it’s important to create content that adds value, while it maintains its relevance for the target audience.  Remember, it’s not just about creating quality content, but also about knowing your audience, to the extent that the content is useful and has more chances to be ranked higher in the search results for the relevant queries.

The online SEO journal ‘Search Engine Watch’ has recently posted a god article on content writing which includes the following quick tips to add more value with your content:

> Examine your existing content and find the most popular topics

> Learn more about your audience and find the questions that you’re going to answer

> Find the best way to use combine timing and context, in a way that you’ll be able to beat your competitors

> Do not hesitate to expand your niche area, provided that you’re still useful for your target audience

To read the full article visit this page.

The Internet plays a very significant role in our lives today and is commonly used for most things including paying bills, emails, ordering food. Ever since its inception, it is becoming more and more dynamic with every passing year. To keep with the changing times, it is important for web masters to keep up with the latest trends and innovations; a part of which is regularly updating your website with fresh and unique content. It will go a long way in helping your site maintain the competitive winning edge.

Writing good quality content needs time and some effort. It’s well worth getting it right and if you don’t think writing is your forte, you can always hire the services of a good content writer or SEO company who provide such a service. Hiring such professional content writing services will save you a lot of hassle and time which you can utilize in other productive activities.

Making your Website more Trust Worthy

Making your Website more Trust Worthy
As we have been shouting for some time now to clients, Trust is an important factor in Google’s ranking algorithm! Reputable websites that can be trusted get better rankings than websites of dubious origin. Google does not want to show low quality websites in the search results. For that reason, it is important that you can convince Google that your business is for real and that your website can be trusted.


1. A Good Domain Name
Try to get a domain name to match your business. Old domains with a spam free history usually get better rankings than brand new domains. If you can buy such a domain name, your business might benefit from it if the domain was used for similar businesses before. Use the official top level domain of your country. Also, order your domain with a renewal period of two or more years to show search engines that the domain is supporting a long term project or business.

2. A Trustworthy Website
As most of us know, a trustworthy website will include easy to find contact information. Dubious websites do not have any contact info at all or they hide it. Make your contact information easy to find. List your full address on your website. This is often a sure way to identify a spammy website. The more information about your company can be found on your website, the more likely it is that it will be considered a real business. Your website should also include a privacy policy, terms and conditions (if applicable) and both should be easy to find.

3. Trustworthy links
This is one of those cases where less can mean more. Links from reputable websites are by far the best way to show search engines that your website can be trusted. Google will trust your site if it has links from other reputable websites. Low quality links will damage your rankings, links from high quality sites will have a positive influence on the Google rankings of your site.

A few good links are much better than hundreds of spammy links!

If Google trusts your website then it will be much easier to get high rankings. Of course, your website still needs optimized web page content and good links.

Google: SEO a Primary Reason Websites are Hacked

Google: SEO a Primary Reason Websites are Hacked
Google recently posted on their webmaster channel on Google+ that one of the primary reasons a web site is hacked these days is because of SEO.

Google said, “search Engine Optimization ‘SEO’ spam is one of the primary reasons that vulnerable websites are targeted by hackers.” I assume this is not just about redirecting unsuspecting users, but also link injection, content injection and many more ways to hack and boost your search rankings.

Google wrote:

“Search Engine Optimization ‘SEO’ spam is one of the primary reasons that vulnerable websites are targeted by hackers. Some forms of SEO spam can redirect your users to malicious sites and cause you to lose customers. An early warning sign of this can be from customers trying to access your site. Be sure to pay attention to user feedback, questions, or complaints. Also, sign up for Search Console. If Google detects any malicious redirects, we’ll send you a message in Search Console”.

Late last year Expressly SEO posted on making your online experiences safer, see our Quick Guide to Internet Security to read more.


Importance of Good Keywords for Any SEO Project

The Importance of Good Keywords for Any SEO Project

Keywords are integral to the amount of traffic your website can potentially receive. If your website isn’t embedded with money-making keywords, it won’t receive as much traffic as it could potentially receive.

Good keywords can help your website attract customers in the long term, and it’s essential that you target the right keywords when carrying out SEO.  In this article, we’ll check out what “good keywords” mean and how you can conduct vital keyword research for your website. Keyword research will lay a solid foundation for your website, helping it attract traffic and customers for years to come.

Why Do I Need Good Keywords?

Each keyword is searched by a certain number of people each month. So the keyword “gardening tools uk” is searched by less than a thousand people per month. The more people search for that keyword, the more traffic the first website ranking for that keyword receives.

Websites are ranked in order of how relevant they are to the keyword. This means that they might have the keyword in their title, in the web content, and in other relevant parts of the page. If the article answers the question or addresses the keyword in an informative (or entertaining) way, it will rank higher in the search results because the bounce rate would be lower and the time on site would be much higher. (Google also factor user experience metrics into their rankings of websites in search results.)

Therefore, your website is actually targeted around a certain group of keywords. However, are they profitable keywords? We aim to check this out.

To see how many people search for a certain keyword per month, you can see this in the Google Keyword Planner (www.adwords.google.co.uk). There are many guides online which show you to sign up for the Keyword Planner. If you have an AdWords account, you will be able to access the planner quickly.

Type the keyword into the keyword planner and you will find monthly search estimates for each keyword.

If your website is targeted around a keyword which isn’t searched for by many people, there is no way that you can receive a lot of traffic.

Instead, target your website around keywords which receive a lot of monthly searches. Ideally, for a small business, this should be around 2000 to 5000 monthly searches if you’re just starting out, and for larger businesses, you might be able to target keywords with higher searches.

However, with local keywords, there comes an exception. If you’re targeting a local area, the monthly searches would naturally be a lot smaller. For example, “gardening tools durrow” would receive a lot fewer searches than “gardening tools uk.” It might only receive a hundred searches each month, but it’s still profitable because these are a hundred people who are highly interested in buying from a gardening shop in Durrow. These people are more interested in visiting a local shop in Durrow, than buying from a well-known gardening shop anywhere in the UK.

Check Your Competition

Once you have found keywords which relate to your website and get a sizeable amount of monthly searches, you need to check your competition.

The competition basically includes all the websites which rank for that particular keyword in Google’s search results. So the top ranking websites for “gardening tools uk” include Homebase, Fiskars and Argos. A small business would find it difficult to compete with these websites – so perhaps, they could try ranking for local keywords instead.

If the competition contains a mix of middle-competition websites (websites that are not very well known, but still have a Page Rank of 2 or 3) – you should try to rank for that keyword and beat that competition.

Where To Put Keywords?

Once you have a handful of keywords selected, you need to start creating content around them so Google will associate your website with these keywords.

You should place these keywords naturally into the homepage (where it looks natural, remember!) such as in the title tag, in paragraphs, in menu navigation and in sub-headings. However, don’t place too many of them into content, because it will look shady and you could be penalized! A good rule of thumb is: Use them where you would naturally use them.

You can also write blog posts about these keywords and create high-quality content about them that will genuinely help a reader. This includes how-to’s, tutorials, infographics, informative articles, list-based articles, and so on. Not only will you start ranking for these keywords, but you’ll also attract much traffic from social media, too!

These keywords are classified as “good keywords” because of the following:

  1. They receive a sizeable amount of traffic each month, which means that potential customers are continually searching for this keyword each month. That means a constant supply of traffic.
  2. The competition isn’t too high, meaning you can try and get to the first page using other content marketing and SEO strategies such as linkbuilding.
  3. These keywords are embedded naturally into the title tag, articles, web content, and “About Us” pages.


At first glance, keyword research looks like a complicated science, but in this article, we’ve broken it down into key, fundamental steps. It’s not that difficult once you actually break it down into a series of steps.

To summarize these steps once more:

  1. Make a list of keywords related to your website.
  2. Check for their monthly searches on the Google AdWords Keyword Planner.
  3. Identify keywords with a few thousand monthly searches if you are a beginning website or a small business that has only been online for a few years.
  4. If you are a local business, identify local keywords with a few hundred monthly searches or less (or more, depending on your local area).
  5. Check for competition. If your keyword is dominated by large-name, well-renowned websites, it would be difficult to compete with them.
  6. Start creating content around these keywords.

Keywords are the foundations for your website and they are the main piece of content that Google scan through when indexing their website. If you aren’t targeting profitable keywords, you won’t be able to receive as much traffic as you could potentially be receiving, so make sure to cast your net wide and search for keywords which are profitable and easy enough to rank for. This shouldn’t be difficult, thanks to the AdWords Keyword Planner.