Looking at Google’s Different Search Results
Google lists links to relevant websites when users make searches with words and phrases that we call keywords. Google’s search results appear in the middle of its results pages but it also displays matching PPC adverts on the right and often at the top (‘Ads’ Google calls them) of the SERPS page.
What is Pay Per Click (PPC)?
Google’s PPC ads are essentially a real-time auction in which you bid on searches with the keywords you want your ad to appear for. When a keyword you are bidding on is searched with, yours and competing companies’ adverts are displayed in the ‘Ads’ positions.
The order of that display – the ranking – is decided by who bids the most and who has the ad copy and landing page most relevant to the keyword being searched with. When your ad is clicked on you pay the amount you bid.
For example, the Twiddys might bid $1.50 on keywords like ‘north Carolina vacations’ and ‘vacation rentals north Carolina’. If 100 people clicked on their ads following relevant searches then they would pay Google $150 (100 x 1.50).
What can PPC do for you?
Here is a summary of what PPC offers you and your business:
» Be seen – your brand and advertising copy can be seen for any audience you choose to target.
» Deliver almost instant traffic to your website.
» Get qualified leads – your ads only appear in front of searchers using relevant keywords that you have chosen.
» Make immediate sales.
» A much higher (and more immediate) Return On Investment (ROI) than traditional advertising methods.
» Limit your daily budget to as little as you want.
» Add, change and delete the keywords you bid on and the ad copy you display.
» Test the profitability of different keywords and ad copy.
» Target different languages, regions and cities in most countries.
Pay Per Click is one of the most flexible forms of online marketing available. As required, we can update your budget within hours, set your campaign to run at certain times of the day and we can add/remove key search phrases as is needed. Due to this great flexibility Pay Per Click marketing is very efficient and can be a highly effective form of advertising.
Direct Submit PPC Services
As leading UK Pay per Click, Internet Marketing and SEO consultants, Direct Submit are committed to providing you with the highest level of service and expertise. All our clients are unique and each receives customised strategy that utilises today’s best practices for your business. Call today on 0845 2722350 or visit the Pay per Click Services page in the Direct Submit website.