Google Adds Location & Location Icon to Search Results
Google is testing a new icon in the search results to show the specific location of a search result, in addition to showing a location icon, similar to the map icon used on Google Maps. It seems to be used primarily for news results in the regular organic search results.
In each of these news results, the yellow location icon appears, along with the specific city the news result is from. Google is just including the city, and not including the state or country. All of the examples are followed by the date of the article as well.
These results are not local results, nor are they part of Google News results. These are regular organic search results with the addition of the local icon and the city name.
It is not clear how Google is pulling the city name information from these search results. It does not appear to be Schema based. But the location as a keyword appears numerous times on the pages showing the icon.
The yellow icon at the start of the description definitely makes these news results stand out on a page significantly.
BT Fined for Five Million Spam Emails
BT has been fined £77,000 by the Information Commissioner’s Office, after it sent nearly five million nuisance emails to customers. The investigation found that the telecoms company did not have customers’ consent for such direct marketing.
The 4.9 million emails, sent between December 2015 and November 2016, promoted three charities.
BT said it was “disappointed” by the ICO’s decision to impose a fine. “This relates to emails concerning charitable fundraising that were sent to some of our customers in 2015-16,” it said in a statement.
“There was no financial benefit to BT and minimal impact on customers – in fact, almost five million emails elicited just one complaint. We are pleased that the ICO has acknowledged that this was not a deliberate contravention of regulations.”
“In turn, we have accepted the facts set out by the ICO and have apologised.”
“We immediately tightened our procedures when the complaint was originally raised in February 2017 – as part of our robust and ongoing commitment to the highest standards of data management.”
ICO head of enforcement Steve Eckersley said: “Organisations have a responsibility to ensure they are acting within the law. “Where they do not, the ICO can and will take action.” He said the inquiry had been prompted by a concerned member of the public.
“We investigated the matter and uncovered the full extent of this activity, which shows how important it is for people to report nuisance emails,” Mr Eckersley said.
Looking at Ranking Factors for SEO
Google uses a variety of factors in its algorithm to determine what results will be the most helpful for the user. The Google algorithm is smart; it is constantly changing, improving and adapting to give users the best experience and to prevent black hat SEO tactics from manipulating search results. Part of the mystery of Google’s search algorithm is that it takes a number of ranking signals into account before displaying results.
Some of the major issues that are thought to impact on search engine ranking factors with Google include:
•Secured sites (HTTPS vs. HTTP)
•Websites that are mobile-friendly
•Webpage content quality
•Webpage content length
A word on Quality Content (again).
We’re sure you’ve heard this one before, but we believe content is still really important for SEO this year. Why? because the ‘user experience’ is known to high up in Google’s plan and creating quality content that is easy for the user to find and understand is key. There’s a lot that goes in to creating quality content, but the basic idea is that Google will recognise and reward content that helps users find the information they were looking for.
Quality content means not falling for the most common SEO mistakes, such as keyword stuffing, scraping content, or writing thin content that has little or no value to users. Google’s overall priority is user experience, so if your content doesn’t deliver on this, it won’t rank well.
The official tweaks that Google will make to their ranking algorithm may be a mystery, but if you’re feeling overwhelmed by the ever changing Google ranking factors and still aren’t sure where to focus your SEO efforts on in 2018, Direct Submit can help. Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with.
We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project. This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.
Google Clarifications Related Mobile First Indexing
Confused about the Google mobile-first indexing change? Google just posted several clarifications.
As Google begins rolling out mobile-first indexing to more and more sites, the search giant is seeing some confusion within the industry around mobile-first indexing and has decided to clarify some points on Twitter a few days ago.
If you deploy different URLs for mobile versus desktop, Google will show the mobile searchers your mobile URL and the desktop searchers your desktop URL. In both cases, the indexed content will be the mobile version of the site, even if Google shows the desktop URL. Sites that are designed with a single URL for mobile and desktop do not need to worry about this.
To read more on this visit the Search Engine Land article posted a few days ago.
Improving the Online Visibility of your Website
Our SEO Agency is an online marketing company specialising in improving the visibility of your website. Our main services are Search Engine Optimisation (SEO), Internet Marketing, Google Adwords Management and Social Media Strategy. We have been around many years now, so we know what it takes to improve your online sales.
SEO can be a confusing area for those not involved in the area of digital marketing. The world of SEO and search engines such as Google are continuously changing and understanding the ever changning search crieria in the likes of Google can be very time consuming. To make your website successful within the search engines, you need time, knowledge and energy to focus on learning about the constant work that is involved with keeping your website Google friendly. With SEO experts on hand, your website will become a success in the major search engines with sustained quality SEO from Direct Submit.
Please feel free to contact us via email or on 0845 272350 for a free proposal or phone us directly if you wish to speak about a potential SEO campaign. We understand you might not know all the ins and outs of SEO or the jargon, so we’re always happy to explain everything to you. We will run through the different options with you and can offer you free invaluable and impartial advice for the success of your business.
Alternatively if you wish to discuss SEO campaigns face to face then we can come to meet you in person to gain further insight into all your business’s SEO & digital marketing needs.
Setting up your PPC Landing Pages
Setting up a Pay per Click campaign, such as Google Adwords and attracting visitors to your website will not necessarily create sales for your particular product or service. Having a poor quality landing pages could mean click thru’s – and therefore your money, are wasted by the client being taken to a page that does not provide the specific information the visitor is looking for.
Your landing pages should be a direct reflection of the copy used in your Pay per Click advert. Picking one generic page of your website to send every visitor to is not the right approach and, as I’ve already said, it’s likely that, with this approach, youl could well be losing potential sales and money with this approach.
Having your visitors land on the home page of your site is not the most effective strategy for any Pay per Click campaign. Look to have a targeted landing page to send your PPC clicks thru’s. Not only do you want the page to reflect the details from your Pay per Click advert but it is very important to have some sort of call to action items on your landing page.
If you want the visitor to call you don’t assume that they will know to do this. Make the contact telephone number and other contact details stand out as much as possible in multiple areas of the landing page.
Put yourself in the shoes of the person clicking your ad and anticipate where you would like to land. What would you think of the landing page? Would it induce you to part with you hard earned money? Does the landing page offer the product advertised in the Pay per Click advert, is the page attractive and is there a call to action which is both simple and tested. Make sure it works!
Finally, check to make sure link is not broken on your advert. You would be amazed at how often this happens and it is a sure fire way to put a potential visitor off from visiting your website as well wasting your PPC campaign budget.
In short, if you want to make the most of your Pay per Click campaign, make sure you have good quality, advert specific landing pages set up.
Google My Business Agency Dashboard launched
The new dashboard, announced a month ago, is now live and available for use. Google has announced that the Google My Business Agency Dashboard is launching today. We had heard that this feature was coming a month ago, and now it is live.
The Agency Dashboard lets local marketing agencies and local SEOs manage multiple listings in a more efficient and productive manner. If you are an agency, you can register here to gain access to the new dashboard.
Here are the features available within the new Agency Dashboard:
•Manage all your locations under one account; there is no longer a limit of 100 locations per account in this dashboard.
•Send and receive invitations to manage listings and see the status of those invitations.
•Location Groups: You are required to put all organizations into a Location Group (previously known as a business account) to help with location management. Agencies can request access to a customer’s location through a Location Group, or customers can invite an agency’s Location Group to co-manage their listing.
•New user Groups enable agencies to manage teams and control access to their Location Groups with different permission levels.
•You can also quickly search for locations within your entire account or within a particular Location Group.
Google to Fight Scams & Fraud Directed at SMBs
The company is filing new lawsuits, has developed tools and a stronger education program. Scammers claiming to represent Google continue to prey on small business owners. They often also make threats about removing listings or outrageous claims about ranking improvements. Sometimes they try to charge for things that are free on Google.
In the past, Google has done a number of things to try and stop this kind of fraud, including filing lawsuits. Now, it’s stepping up its efforts and has announced a new set of initiatives.
The company is taking legal action against several entities. In addition, it can now better identify accounts tied to scammers and remove them. Google has also developed a tool to let business owners report scams, and it’s providing a directory of trusted partners.
Here’s an abbreviated version of what Google says in its blog post:
•We’re taking legal action against Kydia Inc. d/b/a BeyondMenu, Point Break Media, LLC (and affiliated entities) and Supreme Marketing Group, Inc. d/b/a Small Business Solutions
•We’ve developed new automated and manual techniques to better identify Google accounts tied to scam efforts.
•We’ve created a new tool that lets business owners report scammy practices and policy violations.
•We’ve started providing resources and education to local small business organizations.
•We’re launching the Google My Business Partners program [with] a directory of trusted partners.
Google is also recommending steps that local business owners should take themselves:
•Make callers prove they’re from Google.
•Claim GMB pages.
•Understand that ranking claims are probably fake.
•Don’t respond to robocalls.
•Use the Do Not Call Registry.
The partner directory will be especially helpful. Litigation is also critical. To the extent that Google sues and wins, it will be a deterrent to firms (within the reach of US courts) trying to take advantage of the ignorance of small businesses.
Google Trends SEO Tool
Google trends new features allows you to identify where keywords are popular and target those geographic areas with specialised content or outreach. This information can be used for choosing content topic, PPC, link building, targeting content to specific audiences for maximum impact and so on.
Google Trends is one of the most useful SEO tools because it provides keyword information to help you understand how, where, and even when searchers are using keywords.
What Features are Updated, Google’s announcement highlighted three areas of improvement:
• New features
• Simpler navigation
• More ways to explore data and news stories
Here’s how Google’s announcement described its new features:
• A revamped Trending searches section, showing what is trending in search right now, both daily and minute-by-minute.
• A newly-designed section where you can see Google Trends data stories curated by the News Lab team on everything from the Trump Administration through Mother’s Day.
• Easy access to Year in Search data going back to 2001, so you can see how search interest has changed over time.
• New infographic types such as an intensity map to compare different topics in more meaningful ways.”
Looking at Cyber Crime
We are hooked on the internet and demand to be connected to the digital world 24/7. Our reliance on the online world and willingness to divulge our personal information with websites creates unique opportunities for criminals to steal our data, an extremely valuable commodity that can be exploited for vast profit.
Many people fail to recognize just how much of a widespread issue cybercrime is and as a result, fail to sufficiently protect themselves against it. Every individual and business with an online presence is vulnerable.
Although cybercrime cannot be stopped entirely, we can still take important measures to prevent it, which is why the cybersecurity industry is now worth a staggering $120 billion, a figure only likely to rise over the next few years. Even free anti-virus software like Avast can help protect against malware threats, which is why every computer or mobile device should have it installed.
To learn more about cybercrime and the role it’s now playing in our world, take a look at the updraft word press plugin blog post, who have provided an excellent infographic to visually demonstrate the realm of cyber crime.