Introducing Hereward College

Introducing Hereward College
Direct Submit are pleased to announce they are working with leading UK PR firm Cian creative to promote the Coventry based Hereward college for young people with disabilities and additional needs. Hereward College have been offering inclusive provision and specialist facilities for both day and residential learners with complex disabilities and learning difficulties for many years and their vision is to prepare students for the next stage of their lives, providing them with outstanding employability skills and greater control over their future.

The college have extensive partnerships with employers and an expanding supported internship study programme. The internships build upon all the skills that the young people have developed in college and extend them even further in real work situations.

The purpose of the project is to promote the services and achievements of the college to a wider audience, helping further opportunities for students with a diverse range of disabilities and additional needs.

To find out more about Hereward College please visit their website at http://www.hereward.ac.uk/ or telephone the college on 024 7642 6173 for more information.

Google to Use Page Speed as Ranking Signal

Google to Use Page Speed as Ranking Signal in Mobile Search
Google has recently announced that, starting in July 2018, page speed will become a ranking factor in mobile search. Speed has been used as a ranking signal for desktop search since 2010 and this marks the first time it will be used to rank pages on mobile. This is being called the “Speed Update,” and it will target only the slowest loading pages. What that means exactly is anyone’s guess, as Google says there is no tool that will determine whether a page is affected by this algorithm update.

Instead, Google offers the following advice:

”We encourage developers to think broadly how about performance affects a user’s experience of their page and to consider a variety of user experience metrics.”

As important as speed will become, Google says it can be superseded by query intent. A slow page may still rank well if it’s content is highly relevant to what the user is searching for.

This is not a complete death knell for slow pages in mobile search, but it will certainly help to optimize your page speed as much as possible before the update rolls out. A good starting point is to test your pages using Google PageSpeed Insights, which was recently updated to deliver results based on real-world data.

 

Google Making its Index Mobile First

Google Making its Index Mobile First
Google has recently announced its interest in improving user experience and making search results more useful by making its index mobile-first.

According to the Google Webmasters Blog:

To make our results more useful, we’ve begun experiments to make our index mobile-first. Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

What this big paragraph means is pretty simple, Google will use the mobile version of your site to rank it on Google (for both mobile and desktop search).

That means if you have a site optimized for mobile, you’ll rank well on both mobile and desktop. But, if your site doesn’t perform well on mobile, it will tank your rankings on both mobile and desktop.

SEO – What is it, and how will it help my business?

SEO – What is it, and how will it help my business?
In order to succeed in business in 2018 and beyond, SEO, and especially local SEO should be a required part of your marking strategy. SEO stands for search engine optimisation, which means that the website for your business can reach potential customers using search engines like Google and Bing. Since getting your business in front of the right consumers is the first step to winning them over as customers, you can’t afford to skip out on a solid SEO campaign.


How do we know you need SEO?
By analysing current and past trends, we can determine what searchers want. In recent years, “near me” searches have been on the rise. This type of search is like when a consumer Googles something like, “dentists near me.”

You can replace “dentists” with any type of business or office.

What this boils down to is that people want fast access to information about local businesses that will meet their needs.

How can your business benefit from an SEO campaign?
Now that you know a bit about what an SEO campaign can do, it’s time to move on to understanding why it works and what the benefits are. SEO can:

Draw new customers to your website

Get customers the information they need

Help your business be available 24/7

An SEO campaign accomplishes all of this by making your website one that search engines love to show users. This translates to getting a high-ranking spot on search engine results pages, or SERPs.

More Customers Means More Growth

Many people often confuse marketing and sales because the point of marketing is to bring in customers to boost sales. However, you know as well as we do that it’s a different job altogether. Yet, everything in business is tied to the bottom line. Sales define a business’ success. They determine whether a business dives, survives, or thrives. The more customers you can bring into the business, the more sales your business can get. We know you know this.

What you might not yet know is that you need local SEO to keep bringing in customers. A business with strong search engine rankings is more likely to be found. Local SEO not only connects your business to consumers, but especially to local consumers. If you want to get people in the door, they need to find you online. They need to find you on search engines.

Google handles at least 2 trillion searches a year. That number has consistently been on the rise since the search engine’s inception. The power of internet search is not waning. You need to get on board with SEO if you want to continue to get customers in the door–whether virtually or physically.

The Benefits of Website SEO
Search engine optimisation is very important if you want to increase your visibility in the online world. While the methods of getting your brand message out there have evolved as search engines have become more and more sophisticated, the basic idea is still the same. When someone searches for something in your industry or product category, you want your website to rank near the top of the search engine listings.

  • Over 90% of internet users take advantage of a search engine to find what they want on the web and that figure is fairly constant across the globe, including the UK.
  • While competition for keywords in your industry might well be high, there are a number of other factors involved in SEO that need to be addressed if you want to boost your rankings significantly.
  • Strong SEO is part of the entire marketing mix and can feed into other aspects of your strategy such as local searches and visibility on social media.
  • Website SEO is a mix of standard inclusions such as site maps and good content that needs to meet appropriate standards as well as on-going initiatives such as building strong inbound links, internal linking, image tagging and regularly updated and engaging content.

Time to Get Your Website Noticed
Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project.

This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

Update to Google Review Guidelines

Update to Google Review Guidelines
Negative Google Reviews from Former Employees Are Now Against Guidelines. Google has updated its Google My Business review guidelines with more specific information about conflicts of interest.

According to Google’s new review guidelines, posting negative reviews about a current or former employer is considered a conflict of interest. Moreover, since these types of reviews are now against Google’s guidelines, businesses can request to have them removed. So if some disgruntled employees are messing with your review score, you can get those troublesome reviews wiped out.

These guidelines are now in line with Google’s review policies, which suggest not reviewing your own business or employer. Although that’s slightly different from the most recent update, which specifies negative reviews are not allowed.

Does that mean positive reviews about a current or former employer are perfectly fine? Technically both are conflicts of interest, but who’s going to report a positive review?

Another distinct difference between the old and new guidelines is that former employees are now prohibited from leaving reviews of their ex-employer. The older guidelines stated that reviews are only a conflict of interest when left by current employees.

The bottom line is reviews of employers are not allowed, whether the person currently works there or not. Those wanting to leave reviews of their employer, negative or positive, would be better off doing so on a site like Glassdoor.

Local SEO to Help Promote your Business

Local SEO to Help Promote your Business
Are you looking to expand your customer base or hoping to raise the profile of your company to a local audience? How many potential customers now open Yellow Pages? Not many is the probable answer, with most house owners now reaching for the laptop or tablet device.


The benefits of local search engine optimisation can often prove more relevant to what can often be called ‘bricks-and-mortar businesses’ rather than to Internet-based companies, and it can be an important marketing tool for any company with an online presence to use SEO to their advantage. For local businesses, locally focussed SEO services can make the difference to help get potential customers in your own neighbourhood coming to you to buy your services or products.

Local Search Engine Optimisation and effective Internet Marketing can quickly allow you to promote your business to a local or regional audience, helping customers find your business and potentially purchase your products.

Some of the benefits of a Local Internet Marketing campaign include:

– Potential for more sales and repeat business

– Attracting new customers

– Diversifying into new business

– Increased market profile

– Opportunity to expand marketing

– More cost effective and flexible than offline advertising

– Promote your Local business

– 24 x 7 days presence

Internet Marketing & SEO are systems used to get your website in front of as many of your potential customers as possible and Internet Marketing specialists such as Direct Submit do this by targeting specific key phrases that potential visitors relevant to your business might type into search engines such as Google or Yahoo. For example, ‘Plumbing Services Newcastle’ or ‘Office Cleaning Services Edinburgh’.

Direct Submit can work with you to achieve excellent and very cost effective Search Engine Rankings for your business. We can do this using a number of means, for example strategically placing key phrases throughout your website and reviewing your website content. Using these techniques and others we can significantly improve the chances of seeing your website appear on the first pages of the major search engines including Google, Bing and Yahoo.

If you are serious about selling your products, services or enhancing your company profile online then talk to us at Direct Submit Internet Marketing Services. We are a professional, ethical online marketing company who offer a comprehensive range of Internet Marketing Services including search engine optimisation, pay per click, link development and directory submissions.

Contact Direct Submit If you would like further information on how we can help your business grow then call us today on 0845 2722350 or visit the Direct Submit SEO website where we will be able to offer you friendly and expert advice about getting your website listed, using our proven and very cost effective SEO services.

Meta Description Length Update

Meta Description Length Update
The well known online SEO blog, MOZ has just released its suggestion for the length of the Meta Description, in summary:

“The end of November saw a spike in the average length of SERP snippets. Across 10K keywords (90K results), we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and going into 2018 we recommend a new meta description limit of 300 characters.”

“Unless something changes, and given the partial (although lacking in details) confirmation from Google, I think it’s safe to experiment with longer meta description tags. Looking at the clean distribution, and just to give it a nice even number, I think 300 characters is a pretty safe bet. Some snippets that length may get cut off, but the potential gain of getting in more information (when needed) offsets that relatively small risk.”

To read the full posting visit the MOZ page.

New Google Search Console Coming in Early 2018

New Google Search Console Coming in Early 2018
Google’s new and improved Search Console experience is slated for an early 2018 roll out, according to the company’s own John Mueller. The new version of Search Console has been in beta testing since this summer, so we have a fairly good idea of what it’s going to offer and some have even seen it for themselves.

 

Most recently, beta users have been granted access to over a year’s worth of Search Console data, which is a considerable step up from the 90 days worth of data that’s offered with the current version.

With access to this much data, SEOs and search marketers finally have a bigger picture view of a website’s impressions in Google Search. This also makes it possible to do year-over-year comparisons. If you haven’t used the new Search Console yet, you may be one of the lucky webmasters chosen during the expanded release that was announced today.

Introducing Local SEO Services

Introducing Local SEO Services

What Exactly is Local Search or Local SEO?
It’s not that long ago, if you simply entered “plumber” into Google’s search bar, you’d get results from all over the UK. Typically, whether you were based in Newcastle, Leeds, London or Edinburgh, you were quite likely to get the same top 10 search results. And let’s be honest, as local small trader in Newcastle this isn’t going to be of that much help to you?

Google has made some major changes and now, search results are significantly influenced by the geographic location of the searcher. Many search results nowadays will include maps, pinpointing a company’s precise location. Helping personalise search listings and results, making it a lot more helpful and relevant to the person doing the search.

Many local companies rely almost entirely local, geographic specific business so it makes sense that ‘your business’ should be taking advantage of these search engine changes. This could potentially lead to significant increases in business enquiries and sales.

How Local Internet Marketing & SEO Can Help Your Business
The integration of geographic data in search results represents a huge opportunity for local business. These changes should help your site to avoid being forced to compete with businesses and providers all over the country – often irrelevant to the searcher, only those in your specific area.

This makes it infinitely easier to rank highly for your keywords, and it makes reaching your exact target audience more possible, too.

At Direct Submit, we specialise in online marketing and local SEO for small, local businesses. We’ve helped loads of local businesses to improve their websites ranking in the major search engines, helping attract more qualified traffic and bring in more sales on the web.

For more information on Local SEO, call us today on 0845 2722350 and get your website noticed locally.

Understanding the XML Sitemap

Understanding the XML Sitemap
Any website needs to be indexed in order for a search engine to read or crawl through all the information the website has. A search engine needs to access a sites data in order for it to acknowledge it as a live site. This does not necessarily affect the Search Engine Optimisation or its ranking but the sitemap needs to be there for the rankings to happen.

XML stands for Extensible Markup Language and is a newer development on the older HTML version. It is now the preferred format used by administrators and search engines.

An xml sitemap is basically a map of a website. It tells the search engine all of the data the website has and where to find it. The better the sitemap is the easier it is for the search engine to read the data and crawl the website intelligently.

A link to the sitemap can usually be found on any website and the link usually leads to a list of URLs and data. The data is often listed in order of importance (e.g. homepage first) and also includes the site content and when it was last updated.

Reasons why you need a sitemap include:

Search engines love URLs as they enable them to crawl the site and understand its layout.

All of your wonderful content will become irrelevant if your site is not indexed and this will ultimately have an overall effect on your Search Engine Optimisation and rankings.

XML also allows the user to inform a search engine of other content such as videos, images, news updates and features like mobile information.

The sitemap is at your beck and call meaning you can access it whenever you need to. This means you can adapt your URLs so nothing gets overlooked giving you a strong website.

It is essential to your website; it acts as a foundation to the build of the website which essentially leads to the ranking result.

If you use word press, there are several ways to create an XML sitemap in WordPress. There are several plug ins including All in One SEO and Yoast, two of the most popular, which automatically generate XML sitemaps.

To add a sitemap to your WordPress site, first thing you need to do is install and activate the SEO plugin. By default, WordPress SEO does not enable XML sitemap functionality, so you will have to turn it on. For example, in All in One SEO, select the Features option and from the sub menu choose XML sitemaps.

Additional features available in the feature manager include support for custom robots.txt files, a settings import and export tool, and a bad bot blocker.

Whether you are just starting up your business or have an existing website which isn’t doing a great deal for you, then call Direct Submit today and let us help you make your website stand out from the crowd. As experienced Internet Marketing and SEO consultants we will be able to help you make the right choices and decisions to help you get your product or service noticed online.

An effective SEO strategy will make your website easy to find for users and search engine robots. SEO helps the search engines to understand what each page on the website is about, therefore content strategy plays a big role in the SEO tactics. Search Engine Optimisation (SEO) should be an essential part of your businesses marketing strategy. Put simply, its job is to increase your enquiries and to make sales. Properly applied, SEO will help your companies website appear higher up the natural search engine rankings for targeted key phrases. This is where Direct Submit can help you and your business.

As leading UK Internet Marketing and SEO consultants, we are committed to providing you with the highest level of service and expertise. All our clients are unique and each receives customised strategy that utilises today’s best practices for your business.

At Direct Submit, we believe every company is unique and we deliver a specific range of SEO services designed to help ensure the optimum performance of your website. Call us today on 0845 2722350 and get your website working harder for your business.