Penguin Now Part of Google Searches Core Algorithm

Penguin Now Part of Google Searches Core Algorithm
Google’s algorithms rely on more than 200 unique signals or “clues” that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region and PageRank. One specific signal of the algorithms is called Penguin, which was first launched in 2012 and today has an update.

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After a period of development and testing, Google are now rolling out an update to the Penguin algorithm in all languages. Here are the key changes, which were also among webmasters’ top requests to Google:

Penguin Now Real Time
Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we’re not going to comment on future refreshes.

Penguin is Now More Granular
Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

The web has significantly changed over the years, but now Google states that webmasters should be free to focus on creating amazing, compelling websites.

It’s also important to remember that updates like Penguin are just one of more than 200 signals Google uses to determine rank.

Long Tail Keywords Important to the SEO Campaign

Long Tail Keywords Important to the SEO Campaign

Long tail keywords are more specific types of keywords, because they include more information than a normal keyword. For example, a broad keyword might be “tree surgeon”, but a long tail keyword would be “tree surgeon Tonbridge, Kent.” This keyword is much more specific than the broad keyword.

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Focus in on Long Tail Keywords
In this article, we’ll take a look at why you should focus on long tail keywords. The reasons may surprise you.

1. Interested Customers

Long tail keywords might include specific queries or locations, thus showing that the customer has a more specialized interest in the niche. Let’s go back to our tree surgery example from above. The broad keyword “tree surgery” is very vague and searchers who are searching that might only want a definition or they might want to learn about tree surgery in general. Since it’s so broad, that keyword doesn’t show much interest in the customer wanting to avail of tree surgery services.

In comparison, let’s look at “tree surgeon Tonbridge, Kent.” This keyword pinpoints with precision accuracy the customer’s intent. From looking at this keyword, we know that the customer wants to hire a tree surgeon in Tonbridge, preferably. While this keyword may get very few searches per month, those searches are precise and accurate, and are much more profitable than broad keywords. If you have a business ranking for those keywords, that person will be more likely to buy your services.

2. Competition

Long tail keywords might get less searches each month, because they are so specific, but these are the keywords which are easier to rank for. It is virtually impossible for a small business to start ranking for very broad keywords such as “tree surgery” or “confectionery” or “candles”, because these keywords are already dominated by big name websites such as Wikipedia, Amazon, and eBay. These websites have bulletproof SEO embedded within their online marketing, and so, it is impossible to get past them for such a broad keyword.

However, if you narrow down your keyword by turning it into a long tail keyword, such as “candle shop Kent” or “confectionery for birthday parties Kent”, the competition will decrease hugely.

This is because less websites have the exact long tail keyword “confectionery for birthday parties” embedded within their text. They might serve confectionery across the globe, but don’t specialize for birthday party catering or for Kent. That’s where your business comes in.

How Do I Rank For Long Tail Keywords?

You don’t need to write blog posts for certain long tail keywords specifically, but you can use the Google Keyword Planner to find keywords which might be profitable for your business. Don’t let the amount of searches daze you, if they only get fifty searches a month. If you think about it, that’s fifty interested people each month looking for your business’s products or services. Even if you retain a few of them after the first purchase, that’s enough to really increase earnings.

You might be naturally ranking for certain long tail keywords without even knowing. If your website contains a lot of textual content such as paragraphs describing your services, location, and products, the Googlebot will automatically strat ranking you for certain keywords. You can build up your blog post numbers to start creating more textual content for the Googlebot to scan.

However, if you find that you’d like to rank for a certain long tail keyword, you can write a blog post specifically with that phrase embedded in the title and in the text.

In Conclusion

Many businesses ignore long tail keywords, because they think that these keywords won’t attract much searchers. However, the entire opposite will happen. By ranking for specific keywords, your website will attract highly interested customers who are much more likely to purchase your products or services.

SEO for Business: Move your Company Rankings Higher

SEO for Business: Move your Company Rankings Higher
In today’s business world, it’s an accepted fact that all businesses need an online presence in order to succeed. For most businesses, a company website is the absolute minimum. With the advent of social networking, early adopters of the company website and paid online advertising have since expanded their online presence to include social networks such as Facebook and Twitter. While these means of promoting a business are all relevant and useful in their own way, a great many businesses are still missing out on a paid opportunity that promises a high return on investment in the long run, and that is Search Engine Optimisation or SEO.

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Simply put, SEO is a means of having your business ranked higher in search engine results based on certain keywords and key phrases. For example, if a home care agency in Newcastle wants to draw more traffic to its website and thus attract more clients, the agency director could contract with a SEO firm to develop high-quality content related to its business. This content might relate to the challenges faced by carers of elderly relatives as well as the home care needs of someone with a particular medical condition, and related keywords in the title and body of one or a series of articles would then serve to move the agency’s rankings higher in search results based on those keywords. The content need not be overly promotional; in fact, less overt promotional tactics are often more successful, since Google strives to maintain rankings according to the quality of the content.

SEO accomplishes many of the same results as a pay-per-click or other online advertising campaign for a generally lower cost, and the results are much longer-lasting. Another advantage of SEO for business is the trust factor: since many people skip the adverts at the top of a search engine results screen and go straight to the ranked results, high-quality SEO content leads to a higher ranking in search results and amounts to a nod of approval from the search engine which no amount of traditional advertising can buy.

Any business which has not already explored the option of SEO has overlooked an important marketing resource. If you are ready to increase your company’s online visibility while building credibility through informative content related to your business, then the time has come for your company to invest in SEO.

Direct Submit Internet Marketing Services are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service.

We offer a client focussed service, and always speak to our clients in a language they understand, helping them understand the Internet and how a successful Internet Marketing Campaign can benefit their business.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

Unlike most other SEO companies, we do not do any marketing of note. We don’t employ sales people, not do we cold call or bombard business with sales materials. Virtually all of our client base comes directly from referrals.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk. We look forward to your call.

Google’s ‘Possum’ Algorithm Update

Google’s ‘Possum’ Algorithm Update
Wondering what “Possum” is – it’s the name the local search community gave the massive Local algorithm update that happened September 1, 2016.

So what’s up with update?  It seems that the evidence indicates that it is only impacting ranking in the 2-pack and Local Finder (the local results or Google Maps results, in other words).  There’s talk of another update that happened right after, which impacted organic results. Could it be that the big purpose behind the update is to diversify the local results and prevent spam from ranking well?  It could be that.

There were dozens of ranking reports that were analyzed by Joy Hawkins, is a Local SEO expert who is a part of Google’s Top Contributor program & MapMaker Regional Leads program. She regularly contributes to many online communities in the Local SEO world and the Google My Business forum. She is also a contributor to the Moz Local Search Ranking Factors survey.

She feels that this is the largest update that’s been seen in Local since Pigeon in 2014.  It seems that Google’s filter that applies to the local results was one of the main things that had been updated. Joy wrote a post about this new ‘Possum’ update, and everything you need to know about it, and you should check it out at the following link: Search Engine Land: Everything you need to know about Google’s ‘Possum’ algorithm update.

Local SEO to Help Market your Business

Local SEO to Help Market your Business
If you want to make sure that your business is a really success in 2016 why not consider contacting a professional internet marketing service such as Direct Submit to help you find ways to give your website a real boost? The use of search engine optimisation (SEO) and other internet marketing strategies is essential to any business if they want to be sure that potential customers and investors are able to find the products and services they offer easily and when employed properly can make a noticeable difference to the amount of traffic any website receives.

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Whether you are a new business that is just starting out, or a more established company that simply wants to improve the performance of your website at Direct Submit they will be able to help you to find ways to ensure that your website is a success through the use of effective internet marketing methods. With a fully trained and friendly team on hand to discuss all your businesses aims and requirements you can be sure that they will be able to offer you a personal internet marketing strategy that is completely tailored to the individual needs and goals of your business.

Applying SEO to your website will help your page rank higher on the results produced by search engines such as Google making it far more likely that people who may be looking for the products or services that your offer will actually see your link and click through to your site, helping you to build your online sales and leads. Being on the first few pages of results is essential if you want to be sure that people are able to find what you have to offer, by applying specialist SEO techniques regardless of the size of your business Direct Submit will be able to help you improve your ranking considerably and raise your online profile.

Regardless of what products or services that your business has to offer having an effective website is essential if you want to be truly successful within today’s modern society, with most people using their smart phones and other devices to find the majority of the information they require if you can’t be found easily online your business will have major disadvantage compared to another similar business with a more accessible website and could be a contributing factor to how successful you become using the services of a company such as Direct Submit could prove to be a really worthwhile investment.

So why not take a look at the Search Engine Optimisation and other internet marketing services that Direct Submit have on offer and see how they can help make your website really work for your business. No matter if you are looking for a one off consultation, a complete package including ongoing maintenance and performance reviews or a contract for a fixed term at Direct Submit they are always happy to help regardless of your needs or the size of your business and they always aim to offer a service that is always friendly and professional that delivers real results. Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350, visit the Direct Submit SEO Services website or visit he Direct Submit local SEO Services website. We look forward to your hearing from you soon.

Students Warned of New ‘Phishing’ Scam

Students Warned of New ‘Phishing’ Scam
New students are being alerted to a scam where fraudsters claim to offer a “educational grant” in a bid to con them into divulging bank details. The personal finance site Money Saving Expert says it is aware of students at major universities being targeted in a new wave of “phishing emails”.

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At Queen Mary University London, one student was tricked out of £300. University of Glasgow said it was also aware of the scam and had advised students to ignore the email.  The mother of the QMUL student said her daughter had received the scam email last week. It looked as if it had come from the university’s finance department, complete with the logo, and invited the young woman to claim a government bursary.

An online form asked her for personal and banking details and took her to a bank verification page, which was when she became suspicious. But, MSE says, the student found the fraudsters had already taken £300 from her bank account.

In a statement QMUL said: “We were made aware late last week that a number of QMUL students had received these phishing emails.

“QMUL proactively monitors its systems to prevent and detect breaches, and there is no evidence to suggest any system has been compromised in this instance. A message was sent to all students warning them about the scam and providing them with advice on how they can protect themselves online, including details of our cybersecurity training courses.”

The university said it did not believe the scam had affected many students and said it was confident its own systems had not been breached.

The University of Glasgow said it would never ask for banking information in this way. In an email to all students, the university said it had become aware of a scam email headed: “Educational Grant Information”.

“This is an email message that appears as if it has come from the University of Glasgow’s finance department. It has not,” the university said.

Earlier this year, the police site Action Fraud warned of a similar “phishing” campaign at universities.

The Student Loans Company said students were particularly vulnerable to “phishing” attempts around the main payment dates, in September, January and April. “Phishing emails are sent in batches so there will be more in circulation,” it said.

“We want to remind students to stay vigilant with the details they provide online,” said Paul Mason, the SLC director responsible for combating fraud. He advised students receiving unsolicited emails to be alert to poor spelling and grammar and to demands for a rapid response. They are also advised not to reply and not to click on any links.

Suspected attempts should be reported to phishing@slc.co.uk or to Action Fraud.

Promoting Just Helmets Motorcycle Helmets

Just Helmets Motorcycle Helmets
Direct Submit are pleased to announce they are working with Just helmets who’s main showroom is in Newcastle upon Tyne. As one of the UK’s largest Schuberth and Shoei Motorcycle Helmet Stockist, including the new Schuberth C4 and R2 Helmets to due to arrive in Spring 2017. They offer all the latest and greatest helmets from Shoei, Schuberth, Airoh, Suomy, Scorpion, Caberg, Viper, HJC and Reevu and their staffs have ridden in most of the helmets ourselves.

Just Helmets is a motorcycle helmet specialist outlet, the only 100% dedicated helmet shop in the UK.  That makes us unique with the knowledge and customer service we can offer and our testimonials reflect this. They don’t offer every helmet brand available today as they take the time to test and evaluate each helmet line on offer. The bottom line is if a helmet doesn’t meet our expectations then we don’t think it will meet yours’s either. When this happens the choice of whether or not to offer that line is simple, we don’t.

As a specialist Shoei Assured Super Centre for the complete range of Shoei helmets including the new Shoei Neotec, they have a massive range in stock now and give the best service and back up available. Remember, the motorcycle helmet is the centre of any proper riding gear kit. A helmet can protect you in a crash, keep you comfortable and cool during a long ride and move you like no other piece of motorcycle gear can.

Just Helmets have over 20 years’ experience in the motorcycle helmet market and have an excellent collection of top branded full face motorbike helmets, open face motorcycle helmets, flip up motorcycle helmets, off road motorcycle helmets and Bluetooth motorcycle helmets, for male and female riders.

The collection of motorcycle helmets available have pioneering features such as Bluetooth and Airfit, up to date graphics and unbeatable prices. So for a choice of the range of the hottest motorcycle helmet brands on the market including Shoei helmets, Schuberth helmets, Caberg helmets, Viper helmets, Scorpion helmets, HJC Helmets, Box helmets and Airoh helmets call Just helmets today on 0191 653 1303, visit the Just Helmets website.

For more information on how Direct Submit could help promote your website, please call 0845 2722350 or visit the Direct Submit SEO Services website and let us help you make you website work harder for your business.

Googles Accelerated Mobile Pages Project

Googles Accelerated Mobile Pages Project
Users today expect mobile websites to load super fast. The reality is that it can often take several seconds. It is no surprise that 40% of people abandon a website that takes more than 3 seconds to load. To reduce the time content takes to get to a user’s mobile device Google have started working on the Accelerated Mobile Pages Project, an open source initiative to improve the mobile web experience for everyone.

Accelerated Mobile Pages are HTML pages that take advantage of various technical approaches to prioritize speed and a faster experience for users by loading content almost instantaneously.

Later this year, all types of sites that create AMP pages will have expanded exposure across the entire Google Mobile Search results page, like e-commerce, entertainment, travel, recipe sites and many more.

Visit the “Who” page on AMPProject.org for a flavour of some of the sites already creating AMP content and try the demo at (g.co/ampdemo) to see AMP versions of pages labeled with Accelerated Mobile Pages.

Outsource your Google Adwords & PPC Services

Outsource your Google Adwords & PPC Services
Direct Submit Internet Marketing Services have been managing pay per click (PPC) and Google advertising (Adwords) campaigns for many years. Our sole focus is to achieve high quality traffic for our clients through analytical analysis and management of their pay per click (PPC) and Google Adwords campaigns, and we are able to provide a fully managed service for your pay per click campaign(s).

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Pay Per Click (PPC) search engine marketing allows advertisers to quickly promote their services on the respective search engine using cost per click basis. Pay Per Click (PPC) ads appear at the top, right or bottom of organic search results shown by search engines. Only when someone ‘clicks’ on your advert do you incur a charge.

Pay Per Click is one of the most flexible forms of online marketing available. As required, we can update your budget within hours, set your campaign to run at certain times of the day and we can add/remove key search phrases as is needed. Due to this great flexibility Pay Per Click marketing is very efficient and can be a highly effective form of advertising.

Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay Per Click (PPC), the depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place.

To speak to one of our Internet Marketing Consultants call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk

Promoting Weir Insurance Brokers of Northumberland

Promoting Weir Insurance Brokers of Northumberland
Weir Insurance are a general insurance brokers offering Business to Business insurance products solutions and advice. Located in Northumberland, close to Newcastle upon Tyne they also sell and advice on most other types of insurance including domestic & home insurances. Helping their clients’ with their insurance needs since 1972, the key to their success is that they talk to the client about their insurance requirements, work out what cover you need (and what cover you don’t) and then use our relationship with dozens of leading insurance companies to find the best solution for you. As fully independent insurance brokers, we always put the client first and aim to provide the very best possible cover at the best possible price, no strings attached.

If you’re looking to insure yourself or your business, simply pick up the phone or send an email and their friendly staff will help you get the cover you need. And if you don’t know where to begin, don’t worry, Weir Insurance will point you in the right direction. Telephone 0800 281 453, email  enquiries@weirinsurance.co.uk or visit the Weir Insurance website today.

Direct Submit can help your business thrive on the Internet. Whether you are just starting up your business or have an existing website which isn’t doing a great deal for your, then call Direct Submit today and let us help you make your website stand out from the crowd. As experienced Internet Marketing and SEO consultants we will be able to help you make the right choices and decisions to help you get your product or service noticed online.

We offer a comprehensive range of Internet Marketing and SEO services to our clients, and aim to get your website to the top of the search engine rankings and keeping them there. How can we do that? By using a combination of SEO submissions, link building, social media, directory work and many other ‘white hat’ processes. In short, our expertise and commitment will help keep you website at the top of Google, Yahoo and Bing!

Specialising in Internet Marketing Services, Search Engine Optimisation (SEO) and Pay Per Click (PPC), the depth and breadth of knowledge we have built up helps set us apart in an increasingly competitive and crowded SEO market place. To speak to one of our Internet Marketing Consultants call us now on 0845 272 2350 or email us on mail@directsubmit.co.uk