What Exactly is Local Search or Local SEO?

What Exactly is Local Search or Local SEO?
It’s not that long ago, if you simply entered “plumber” into Google’s search bar, you’d get results from all over the UK. Typically, whether you were based in Newcastle, Leeds, London or Edinburgh, you were quite likely to get the same top 10 search results. And let’s be honest, as local small trader in Newcastle this isn’t going to be of that much help to you?

local-seo

Google has made some major changes and now, search results are significantly influenced by the geographic location of the searcher. Many search results nowadays will include maps, pinpointing a company’s precise location. Helping personalise search listings and results, making it a lot more helpful and relevant to the person doing the search.

Many local companies rely almost entirely local, geographic specific business so it makes sense that ‘your business’ should be taking advantage of these search engine changes. This could potentially lead to significant increases in business enquiries and sales.

How Local Internet Marketing & SEO Can Help Your Business
The integration of geographic data in search results represents a huge opportunity for local business. These changes should help your site to avoid being forced to compete with businesses and providers all over the country – often irrelevant o the searcher, only those in your specific area.

This makes it infinitely easier to rank highly for your keywords, and it makes reaching your exact target audience more possible, too.

At Direct Submit, we specialise in online marketing and local SEO for small, local businesses. We’ve helped loads of local businesses to improve their websites ranking in the major search engines, helping attract more qualified traffic and bring in more sales on the web.

For more information on Local SEO, call us today on 0845 2722350 and get your website noticed locally.

Internet Security – Getting the Basics Right

Internet Security – Getting the Basics Right
Taking some simple actions and practising safe behaviours will reduce the risk of online threats to your business.

cybersecurity

Download software updates
Download software and app updates as soon as they appear. They contain vital security upgrades that keep your devices and business information safe.
Visit www.cyberstreetwise.com/software-updates for further advice on updates.

Use strong passwords
Use strong passwords made up of at least three random words. Using lower and upper case letters, numbers and symbols will make your passwords even stronger.
Visit www.cyberstreetwise.com/passwords for further advice on passwords.

Delete suspicious emails
Delete suspicious emails as they may contain fraudulent requests for information or links to viruses.
Visit www.cyberstreetwise.com/common-scams for further advice on suspicious emails.

Use anti-virus software
Your computers, tablets and smartphones can easily become infected by small pieces of software known as viruses or malware. Install internet security software like anti-virus on all your devices to help prevent infection.

Visit www.cyberstreetwise.com/security-software for further advice on security software.

Train your staff (& family members)
Make your staff aware of cyber security threats and how to deal with them. The Government offers free online training courses tailored for you and your staff which take around 60 minutes to complete.
Visit www.nationalarchives.gov.uk/sme to find out more and take the course.

For further simple tips on how to protect your business, visit www.cyberstreetwise.com

Grow Your New Business with Local SEO

Grow Your New Business with Local SEO
Newcastle’s thriving business community is both a positive and a negative for new business owners. On the one hand, it seems like a better time than ever to be in the retail or service industries. On the other hand, so many businesses are already established that any newcomers might worry about how to bring customers to their doors.

getnoticedIf you are a new business owner in the Newcastle area or in the North East of England, you may be wondering how to set your business apart from the vast competition. You might have begun a word-of-mouth campaign among friends or considered how you might use social media to spread the word about your new business. You might have even considered a pay-per-click advertising campaign. While these are all worthwhile endeavours depending on the type of business you are running, one must keep in mind that not every potential client will be searching for your business by name.

Let’s say you’ve recently opened, or will soon be opening, a vegetarian restaurant near Eldon Square and would like to attract customers who have just been shopping nearby. How would you begin to make your restaurant type and location known to hungry shoppers who don’t want to drive home and cook or stop somewhere for a burger? Since they are likely searching for “vegetarian restaurants Newcastle city centre” on their smartphones as you reflect upon this, it stands to reason that the key to drawing them into your restaurant lies in keyword-specific content on your website or elsewhere in cyberspace that will raise your profile in online search results.

This is exactly what search engine optimisation, or SEO – specifically local SEO, can do for your business. By publishing keyword-rich content that will draw more traffic to your website, you will gain market share simply by growing your online presence. SEO is a very effective part of a comprehensive Internet marketing campaign and will do more than any other form of advertising to increase your visibility to potential clients searching by business type, product or service.

Direct Submit Internet Marketing Services is dedicated to helping businesses of any size and in all sectors to reach and exceed their profit goals through effective and ethical SEO marketing. Whether yours is an established business with a website in need of more traffic or you’re just now venturing into cyberspace, Direct Submit will develop the ideal SEO marketing campaign to bring in new clients so that you can focus on the core business while watching revenues soar. As a leading Internet Marketing business, we specialise in SEO and other Internet marketing strategies for UK businesses, both large and small – local and National.

No matter your advertising budget, we will work with you to develop a campaign to help your clients find you right when they need you. To learn more about how we can help you maximise profits, call us today on 0845 272 2350 or visit our Internet Marketing Services website today.

Google Prevents Fake News Sites from Serving Ads Through AdSense

Google Prevents Fake News Sites from Serving Ads Through AdSense
In the wake of the US presidential election, a lot of attention has been drawn to the issue of fake news on websites like Facebook and Google, and the role that they might have played in spreading misinformation prior to the vote. Search Engine Journal reported on Tuesday that Google has taken concrete action around the problem by preventing fake news sites from serving ads through AdSense.

Google’s official documentation now states:

“Users don’t want to be misled by the content they engage with online. For this reason, Google ads may not be placed on pages that misrepresent, misstate, or conceal information about you, your content or the primary purpose of your web property.”
While the changes won’t prevent fake news sites from showing up in search results, it does cut off a source of the ad revenue that the websites rely on to make money. Facebook took similar steps this week by updating its advertising guidelines to exclude fake news sites from generating revenue from Facebook Audience Network, after it was revealed that “fakebait” sites were bringing in tens of thousands of dollars in ad revenue through Facebook.

SEO: Helping Clients Find You Online

SEO: Helping Clients Find You Online
A quick question for all the business owners out there: does your business have a website? If not, there’s a great deal of potential business that you are likely missing out on.

local-seo

Maybe you think your business is doing just fine with people coming in off the street or because you paid for an advert in your local newspaper, but consider this: more and more people today are carrying a tiny little computer that they call a smart phone in their pocket or purse, and with this tiny little computer they are seeking – and getting – instant gratification not only in terms of who has recently texted them or posted another cute cat video on Facebook, but also when problems arise which must be dealt with swiftly. Let’s say you own an auto repair shop and a driver from another town has just broken down and doesn’t know where to go for repairs.

The unfortunate out-of-towner could simply find out where the nearest shop is, or he could do a quick Internet search from his smart phone to find one that others recommend and that ranks high among local auto shops in search engine results.

Exactly how do businesses come to rank high in search results, you may ask? Simple: it’s through Search Engine Optimisation or SEO. Smart business owners use this form of Internet marketing to attract new clients in a manner that word-of-mouth advertising and traditional adverts simply cannot.

By providing online content related to your products and services and using keywords and key phrases that are likely to draw potential clients to your business’s website, you can see your revenues grow exponentially by establishing your company as one that others in the online community can trust.

Direct Submit is dedicated to providing SEO and Internet marketing services to businesses in Newcastle upon Tyne, the Northeast and elsewhere in the UK. We work with individual companies to produce substantive online content which will increase traffic to your website in a matter which fosters trust among potential clients and at a much more reasonable cost than other forms of advertising.

et our knowledge of Internet marketing and SEO help to make your business more profitable than you ever thought possible. For more information, call us today on 0845 272 2350 or visit www.directsubmit.co.uk

Promoting Heslop Electrical Appliances

Promoting Heslop Electrical Appliances
Direct Submit are pleased to announce they working with Newcastle based Heslop Electrical Appliances to help promote their range of electrical appliances & white goods including Bosch, Hotpoint, Indesit, Candy, Hoover, Zanussi.

heslopapplianceslogoA specialist local supplier of high quality, guaranteed electrical appliances since 2008, they offer a quick delivery on everything they have in stock.Reliability, product knowledge and excellent back up service ensure customers keep coming back, with much of their business being repeat business.

In these difficult economic times, Heslop Appliances have not only survived, but flourished, we believe due to the very high regard placed by the company on providing the best product at the best price together with great customer service.

Enquiries are welcome and free impartial advice is given. If you are looking for a good old fashioned service at a great price then visit the new Heslop Electrical Appliances website or call now on 0191 2634296.

Google’s Mobile Index: How to Prepare your Business

Google’s Mobile Index: How to Prepare your Business
The important news that we have all been waiting for, Google has finally announced mobile-first indexing. This of course takes into account that the majority of Google users now “search” on mobile devices, as opposed to desktop computers, and so a shift needed to happen somewhere at some point.

google-mobile-searchThe fact now is that businesses will need to adjust to this new algorithm. Even if the majority of your users are not searching for your company or industry on mobile devices, you will now need to take mobile search into account for best practice SEO.
Below covers the news from Google and then breaks-down exactly what you need to do to have your business be prepared.

Google announced that to date, its search engine has prioritized analysis of desktop version of a webpage’s content rather than mobile version in ranking on Google results pages—even though the majority of “Google Searchers” are using mobile devices.

As you might expect, they found this to be problematic, as it did not account for the mobile version in determining quality of web pages. Since mobile pages are ultimately the preference for most users searching Google, something had to change.

Google acknowledges that the goal is really to improve the experience for users, whether they are on desktop or mobile. This means that businesses are going to have to pay attention to both the functionality of their desktop page, as well as their mobile page (although this part isn’t really THAT new, since businesses should be optimizing for mobile by now).

Google will continue to index on one page as it does now rather than having a separate index for website and mobile. That being said, it will now place value on mobile pages when indexing a site and determining its position on search results.

Their index is actually going to be primarily comprised by mobile pages, meaning that snippets, structured data, and other content will appear on Google search results.

This is clearly a huge change in indexing, and even if you have been working on mobile optimization and planning for this kind of change over the past months or years, there are still things your business needs to do to be prepared. In the next section we will explore these more in-depth so that you can make a preparation checklist as we enter the New Year.

For more information and to identify how your business can prepare, and visit the original Search Engine Watch article.

Google to Rank Websites According to their Mobile Versions

Google to Rank Websites According to their Mobile Versions
Having recently said that it will show different search results to mobile and desktop users, Google now has another search related announcement. Reacting to the fact that most searches are conducted from mobile devices, search results will be ranked according to sites’ mobile content. Google says that it has “begun experiments to make [its] index mobile-first”, and it’s a move that essentially says that mobile searchers are more important than the rest. In light of the recent splitting of mobile and desktop indexing, the announcement is hardly a bolt out of the blue, but it’s still something that many site owners will need to take action about.

googleimage

Google Announcement
While the change has just been announced, Google says that it will be gradually introduced over the coming months.

Ranking algorithms will ultimately look to the mobile index to determine how results should be ordered, Google says desktop users are not going to be abandoned.

Announcing the changes, Google said:

“Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.

I understand this is an important shift in our indexing and it’s one we take seriously. We’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience.”

Helpful Advice
To help webmasters to ensure that their sites don’t slip right to the bottom of search results, Google has a number of hints and tips relating to the change:

•If you have a responsive site or a dynamic serving site where the primary content and markup is equivalent across mobile and desktop, you shouldn’t have to change anything.
•If you have a site configuration where the primary content and markup is different across mobile and desktop, you should consider making some changes to your site.
•Make sure to serve structured markup for both the desktop and mobile version.Sites can verify the equivalence of their structured markup across desktop and mobile by typing the URLs of both versions into the Structured Data Testing Tool and comparing the output.When adding structured data to a mobile site, avoid adding large amounts of markup that isn’t relevant to the specific information content of each document.
•Use the robots.txt testing tool to verify that your mobile version is accessible to Googlebot.
•Sites do not have to make changes to their canonical links; we’ll continue to use these links as guides to serve the appropriate results to a user searching on desktop or mobile.
•If you are a site owner who has only verified their desktop site in Search Console, please add and verify your mobile version.
•If you only have a desktop site, we’ll continue to index your desktop site just fine, even if we’re using a mobile user agent to view your site.If you are building a mobile version of your site, keep in mind that a functional desktop-oriented site can be better than a broken or incomplete mobile version of the site. It’s better for you to build up your mobile site and launch it when ready.

How Your Future Clients Find You Online

How Your Future Clients Find You Online
A quick question for all the business owners out there: does your business have a website? If not, there’s a great deal of potential business that you are likely missing out on.

localseoMaybe you think your business is doing just fine with people coming in off the street or because you paid for an advert in your local newspaper, but consider this: more and more people today are carrying a tiny little computer that they call a smart phone in their pocket or purse, and with this tiny little computer they are seeking – and getting – instant gratification not only in terms of who has recently texted them or posted another cute cat video on Facebook, but also when problems arise which must be dealt with swiftly.

Let’s say you own an auto repair shop and a driver from another town has just broken down and doesn’t know where to go for repairs. The unfortunate out-of-towner could simply find out where the nearest shop is, or he could do a quick Internet search from his smart phone to find one that others recommend and that ranks high among local auto shops in search engine results.

Exactly how do businesses come to rank high in search results, you may ask? Simple: it’s through Search Engine Optimisation or SEO. Smart business owners use this form of Internet marketing to attract new clients in a manner that word-of-mouth advertising and traditional adverts simply cannot. By providing online content related to your products and services and using keywords and key phrases that are likely to draw potential clients to your business’s website, you can see your revenues grow exponentially by establishing your company as one that others in the online community can trust.

Direct Submit is dedicated to providing SEO and Internet marketing services to businesses in Newcastle upon Tyne, the North East and elsewhere in the UK. We work with individual companies to produce substantive online content which will increase traffic to your website in a matter which fosters trust among potential clients and at a much more reasonable cost than other forms of advertising. Let our knowledge of Internet marketing and SEO help to make your business more profitable than you ever thought possible.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success. For more information, call us today on 0845 272 2350 or visit www.directsubmit.co.uk.

Looking at the Structure of a Keyword

Looking at the Structure of a Keyword
The structure and length of a keyword is one of the crucial things that are directly correlated to its difficulty and volume. Search Engine Watch have recently released their ‘Complete guide to keyword research for SEO’. To read the full article, click here.

keywordThere are certain types of keywords that are significantly more difficult to rank for. On the other hand, there are those that constantly have high or low volume or may even fluctuate. A Good example is “Summer Olympics”.

Length of a keyword is another factor that is important for volume and difficulty. As you can presume, volume becomes lower for longer keywords and vice versa. Based on their length, we can differentiate three types of keywords:

Short-tail keywords (1 to 2 words)
Medium-tail keywords (3 to 4 words)
Long-tail keywords (longer than 4)
When it comes to structure, we can differentiate:

Head (main word or a phrase which is the centerpiece of the search)
Modifier (a word which can be substituted for other words in order to change a single aspect of the keywords meaning)
Tail (all other words used to describe or explain our query)
Short-tail keywords are the simplest formation. They only have a head word. Generally speaking, it is nearly impossible to rank for such a phrase due to extensive competition. However, they do bring an enormous traffic.

Medium-tail keywords are just the thing we are looking for. As you can presume, 3 to 4 word phrases are extremely sought after. They definitely do not have the same volume as short-tail keywords but with them, you stand a chance of ranking.

Long-tail keywords are longer phrases than four words. Even though they are really easy to rank for, they are often neglected due to their low volume. However, long tails can also be quite powerful when you rank for a lot of them at the same time.

Basically, when you perform research, you should focus on phrases that have medium volume and low or medium difficulty (thus medium-tail keywords). But, there is a catch. Keyword research doesn’t stop when you find such a phrase. Instead, you need to focus on those medium-tail keywords that are performing better than the rest.

If a keyword has lower volume, it needs to compensate by being easier to rank for. On the flipside, if it has medium difficulty, it needs to have higher search volume to justify the effort.