Market your Business with Local SEO

Market your Business with Local SEO
If you want to make sure that your business is a really success in 2016 why not consider contacting a professional internet marketing service such as Direct Submit to help you find ways to give your website a real boost?

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Local Search Engine Optimisation (SEO)
The use of search engine optimisation (SEO) and other internet marketing strategies is essential to any business if they want to be sure that potential customers and investors are able to find the products and services they offer easily and when employed properly can make a noticeable difference to the amount of traffic any website receives.

Whether you are a new business that is just starting out, or a more established company that simply wants to improve the performance of your website at Direct Submit they will be able to help you to find ways to ensure that your website is a success through the use of effective internet marketing methods. With a fully trained and friendly team on hand to discuss all your businesses aims and requirements you can be sure that they will be able to offer you a personal internet marketing strategy that is completely tailored to the individual needs and goals of your business.

Applying SEO to your website will help your page rank higher on the results produced by search engines such as Google making it far more likely that people who may be looking for the products or services that your offer will actually see your link and click through to your site, helping you to build your online sales and leads. Being on the first few pages of results is essential if you want to be sure that people are able to find what you have to offer, by applying specialist SEO techniques regardless of the size of your business Direct Submit will be able to help you improve your ranking considerably and raise your online profile.

Regardless of what products or services that your business has to offer having an effective website is essential if you want to be truly successful within today’s modern society, with most people using their smart phones and other devices to find the majority of the information they require if you can’t be found easily online your business will have major disadvantage compared to another similar business with a more accessible website and could be a contributing factor to how successful you become using the services of a company such as Direct Submit could prove to be a really worthwhile investment.

Direct Submit Local SEO Services
So why not take a look at the Search Engine Optimisation and other internet marketing services that Direct Submit have on offer and see how they can help make your website really work for your business. No matter if you are looking for a one off consultation, a complete package including ongoing maintenance and performance reviews or a contract for a fixed term at Direct Submit they are always happy to help regardless of your needs or the size of your business and they always aim to offer a service that is always friendly and professional that delivers real results.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350, visit the Direct Submit SEO Services website or visit he Direct Submit local SEO Services website. We look forward to your hearing from you soon.

Internet Marketing & the Benefit to your Business

Internet Marketing & the Benefit to your Business
Internet Marketing is the process required to establish and maintain consistently high rankings on major search engines for targeted keywords or phrases. Internet Marketing is important for many reasons including increased sales opportunities, achieved by attracting quality traffic to your website. Increased branding opportunities for your product or service and a higher market profile for your business.

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SEO to Help  Promote your Business
Would your business benefit from having someone look after and manage your website for you? Direct Submit offer a unique website management and update service for the business community, together with a UK recognised Internet Marketing service.

You might have a great website – but do enough people know about it?

Do you have a website that doesn’t seem to contribute much to your business or are thinking of developing a new online business? Chances are that you’re looking for ways to promote your website, call Direct Submit now for a FREE discussion as to how we could help to attract qualified visitors to your website.

We offer a portfolio of Internet Marketing and Search Engine Optimisation services (SEO) which are carried out by experts who will optimise your site for the major search engines such as Google and Yahoo.

We can help your business benefit from higher search engine results, helping attract potential new customers to your website. More visitors to your website means increased market profile & potentially, more business for you!

Call us now on 0845 2722350 or visit the Direct Submit Website to see how we can your website work harder for your business.

How to Optimise for Googles RankBrain

How to Optimise for Googles RankBrain
The popular online SEO blog Search Engine Watch has recently published a page on how to optimise for Googles RankBrain and the full article can be viewed by visiting this page. We felt the blog so useful we published an abridged version of it here.

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Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain. Since RankBrain uses machine-learning AI, it learns by itself, consuming web pages and search queries by the second with the intent of delivering the best and most relevant results to users.

You need to understand that this is an addition to Google’s algorithm and not an algorithm update such as Hummingbird, Penguin, etc. In fact, it is reported that RankBrain is now Google’s third most important signal contributing to search queries and results.

So, with a very good understanding of RankBrain, how do you optimize your content for the future of SEO?

#1: Understand machine learning and how RankBrain works

Artificial Intelligence is taking over, robots are here to stay. Machine learning is where a computer is self-taught over time. Artificial intelligence is where a computer can be as smart as a human being, in the sense of acquiring knowledge from building on what it knows and making new connections which is what RankBrain is doing.

RankBrain accepts a search query either through text or a voice command then crawls through the billions of pages it has access to and delivers the results calculated to be the most relevant to that particular query.

#2. Content creation for humans

SEO is being humanized. You need to have a grasp of creating quality content in a natural language. Once your content has a clear purpose and language, humans can understand and absorb your content then the same goes for search engines.

Content marketers should visit their buyer’s persona now more than ever and create content for specific audiences. Since RankBrain is helping Google’s search engine deliver more appropriate results then your content should have the following:

◾ Answer problems your target audience are having and may search for solutions online.
◾ Your content should cover the topics ultimately including references and supporting information
◾ Dump keyword focusing and include a natural language to convey your topic.
◾ Focus on search term frequency within the content and the importance of those terms to that content

#3: Develop content with voice search in mind

Create content that considers how people would search for it using voice commands.

RankBrain was developed to display the most relevant results for search queries which have limited data to work with which includes vague or uninterpretable requests and this is where voice search comes in.

By taking into consideration the natural language and ambiguous requests made through voice search, you can include user targeting and voice query matching into your content creation process.

#4: Links, links, and links!

To get a competitive advantage with RankBrain and search engine results, links should never be overlooked. Links make one of the top three most important ranking signals in search results according to Andrey Lipattsev, a Search Quality Senior Strategist at Google.

With hundreds of Google ranking factors related directly to content, including links within your content would build trust with your readers and showcase external relevancy to that piece of content.

In your content creation process, include references and links to high authority sources, adding links and excerpts from industry experts would help search engines translate the purpose of your content and make your content useful and credible to your target audience.

When including links to content the following should be taken into consideration:

◾ Domain Authority (DA) plays a major role
◾ Place quality before quantity
◾ Would the audience be interested in the link?
◾ Relevance to topic

#5: Think beyond keyword optimization and stuffing

With the addition of RankBrain and recent trends of SEO being humanized, content marketers and SEO experts should forget about keyword optimization and focus on search term frequency and relevance.

According to Steve Baldwin, RankBrain uses co-occurrence to help deliver the most relevant results to users. And according to Wikipedia, co-occurrence is the frequency in which terms or related groups of words appear in a given material.

So to effectively optimize your content for RankBrain, certain terms or related groups of terms should appear more often. Use semantically related terms, co-occurrence and RankBrain will give your content higher priority.

#6: Revisit old content

Armed with the information above, visit, optimize and improve your old content for the future of SEO, which is artificial intelligence and machine learning. Edit your content for clarity, natural language, link placement and buyer persona search terms. Remember, pay little attention to keywords.

Applying Local Search Engine Optimisation

Internet Marketing and SEO – Helping Local Businesses
If you are setting up a new business in Newcastle or the North East it may be a good idea to consider enlisting professional SEO (Search Engine Optimisation) services to help build your company’s online profile, not only will it save you time to focus on other aspects of your business, you will also be guaranteed to boost the amount of business you do online noticeably.

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In order to promote your services effectively the first step is raising your online profile by using effective SEO methods to ensure that your business is easy for people to find, unless they know you are out there how can they check out your website?

Specialist Local SEO Services
Professional online marketing services such as Direct Submit have the expert knowledge and skills to help your business get to the first pages of the listings generated by search engines such as Google and Bing.

Studies have shown that 80% of online customers will click on the first few options presented to them when conducting a search, if your page is featured it is easy to see how much of an advantage you will have against other businesses that are listed lower down. Hiring the services of a company such as Direct Submit that really know how SEO works can be a great investment, especially if you are inexperienced in internet marketing.

With the use of specialist local SEO you can increase your local business dramatically, and as the majority of businesses do the majority of their trade within their local area it’s obvious why so many small businesses benefit greatly from effective local SEO based on their geographical location. Choosing a company with local knowledge of Newcastle and the North East can only been seen as an advantage as they will be able to apply their experience and ensure that your needs are met completely.

So, whether you are planning on launching a new business or improving the traffic on an existing website, it’s worth considering if you can afford not to invest in SEO services and potentially miss out on many opportunities to have your company noticed by the thousands of people conducting internet searches for services like yours every day.

So if you want your new business to be seen online and have the best possible start why not talk to one of the friendly and fully trained team at Direct Submit to find out how they could help your company’s website boost its online profile? No matter what products or services you sell you can be certain that they will be able to offer your service and excellent service that generates real results, check out their great past customer testimonials to see how many people have been left satisfied with the service they provide.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

Contact Direct Submit SEO Services
To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350, visit the Direct Submit SEO Services website or email us on mail@directsubmit.co.uk. We look forward to your call.

Search Engine Marketing and Website Promotion

Search Engine Marketing and Website Promotion
Do you know that there are over 20 billion pages on the Web, with this number increasing every day? Do you want your web pages to be noticed despite these billions of pages and do you want to be included in first page results on the Google, Yahoo, Bing search results?

directsubmitlogoDirect Submit SEO Services
Direct Submit SEO offers a offer a highly cost effective and proven Search Engine Marketing and Website Promotion service which provides professional and cutting edge online marketing for big businesses and local businesses alike.

 

Our services include Internet Marketing, Search Engine Optimisation, SEO consulting, Directory Submissions, Article Submissions, Link Building, PPC Management, Local SEO, hosting and much more.

Contact Direct Submit on 0845 2722350 to find how we can help you achieve the above…

Visit the Direct Submit Facebook Page

The Direct Submit Facebook Page
The well-established Direct Submit Facebook page has now passed the ‘1,000 likes’ point and continues to grow.

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The page contains loads of useful SEO news and guides, plus updates on some of the many Direct Submit clients.  Some of the most recent SEO guides include information on key word research, the importance of local SEO and the potential benefits to your business of SEO and Internet Marketing.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

We offer a client focussed service, and always speak to our clients in a language they understand, helping them understand the Internet and how a successful Internet Marketing Campaign can benefit their business.

An Effective Approach to SEO

An Effective Approach to SEO
Search Engine Optimisation (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results, often referred to as “natural,” “organic,” or “earned” results. Effective SEO is often an involved and often time consuming process that requires a good deal of expertise, research and modification of your website.

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This process helps the likes of Google and Bing knows your website exists and hopefully ranks it well for the selected key phrases.

Simply put, our approach to SEO typically will is built around:

  • Key Phrase Research
  • Website Analysis & Compliance
  • SEO Promotion & Marketing
  • Linking Strategy
  • Ongoing Monitoring & Maintenance

Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project.

This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

Facebook Crackdown on Clickbait

Facebook Crackdown on Clickbait
Facebook has announced an important update to its News Feed function with confirmation that it will actively work to reduce the number of clickbait-style headlines appearing in its users’ feeds.

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As part of its pledge to rid News Feed of clickbait, the social media platform has developed a system to categorize thousands of article headlines. It focuses on two important criteria. In short, if the headline withholds the information necessary to understand the article’s content, and if the headline exaggerates the content of the article to create unrealistic expectations for the reader, it will now be classed as clickbait.

The new approach is similar to a spam filter on a large scale – posts falling foul of the basic requirements will now be removed from News Feed. This strategy is part of a number of changes Facebook has rolled out on News Feed as part of move towards higher quality content on the social network (it recently said it would prioritize updates from friends and family for the same reason).

Facebook will also bear social shares and likes in mind when making the decision about where a piece should appear on the News Feed. Some clickbait – for instance, Buzzfeed or Upworthy-style content – is incredibly popular on the social network, and certain articles are shared by hundreds of thousands of people, despite the titles. Articles with a high CTR but low engagement are a big red flag and could also be penalized under the new system.

Google’s & Low Quality Content
Google has long since clamped down on low-quality content – perhaps this is why so many clickbait creators have turned to social media to boost their clicks. Google judges quality based on a number of criteria. If pages have little to no original content, hidden redirects, hidden links or poor content they are likely to be deemed low-quality and will be treated as such when it comes to determining their search engine ranking.

Facebook’s crackdown on clickbait does signal a move towards better-quality content across the board, with the social network now encouraging publishers to create original, well-researched and informative content if they want to achieve a prominent position on the News Feed. If other social networks – like Twitter, for example – were to follow suit, clickbait could be stamped out across the web once and for all. To read further on this subject see complete article in Word Tracker.

SEO: How Your Future Clients Find You Online

SEO: How Your Future Clients Find You Online
A quick question for all the business owners out there: does your business have a website? If not, there’s a great deal of potential business that you are likely missing out on.

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Local SEO for Business
Maybe you think your business is doing just fine with people coming in off the street or because you paid for an advert in your local newspaper, but consider this: more and more people today are carrying a tiny little computer that they call a smart phone in their pocket or purse, and with this tiny little computer they are seeking – and getting – instant gratification not only in terms of who has recently texted them or posted another cute cat video on Facebook, but also when problems arise which must be dealt with swiftly. Let’s say you own an auto repair shop and a driver from another town has just broken down and doesn’t know where to go for repairs. The unfortunate out-of-towner could simply find out where the nearest shop is, or he could do a quick Internet search from his smart phone to find one that others recommend and that ranks high among local auto shops in search engine results.

Exactly how do businesses come to rank high in search results, you may ask? Simple: it’s through Search Engine Optimisation or SEO. Smart business owners use this form of Internet marketing to attract new clients in a manner that word-of-mouth advertising and traditional adverts simply cannot. By providing online content related to your products and services and using keywords and key phrases that are likely to draw potential clients to your business’s website, you can see your revenues grow exponentially by establishing your company as one that others in the online community can trust.

Direct Submit is dedicated to providing SEO and Internet marketing services to businesses in Newcastle upon Tyne, the Northeast and elsewhere in the UK. We work with individual companies to produce substantive online content which will increase traffic to your website in a matter which fosters trust among potential clients and at a much more reasonable cost than other forms of advertising. Let our knowledge of Internet marketing and SEO help to make your business more profitable than you ever thought possible.

For more information, call us today on 0845 272 2350 or visit Direct Submit Internet Marketing Services are an established Search Engine Marketing and Internet Marketing company. With over 95% of our business coming direct from client referral, we provide a cost effective and highly efficient service.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the North East and the UK. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

Optimised or are you just being Optimistic?

Optimised or are you just being Optimistic?
For many businesses the focus when starting out on their Internet campaign is the design of a great looking website, a website that not only looks good but also reflects the right image for the business.

directsubmitlogoHowever, it is also very important that the company website lists well in the major search engines and many businesses quickly move to measuring the value of their website in terms of the number of visitors to the website. Why, because what is the point of having a great looking website if no one can find it and it attracts only minimal traffic.

Businesses quickly become aware that increased levels of traffic can potentially lead to potential for increased sales and market profile.

One thing to consider is that over 80% of all Internet traffic comes from the major search engines with Google, Yahoo and MSN currently responsible for the vast majority of all Internet traffic. With such an overwhelming amount of traffic coming from the search engines, it makes sense to put a lot of effort getting your website noticed.

Regardless of how you measure the success of your website, the bottom line is that to succeed on the Internet you are going to have to bring more visitors that are looking for the information, content and/or products that you are providing.

For further information on how we can make your website work harder for you, call us today on 0845 27272350 or visit the Direct Submit Internet Marketing website.