Expressly Seo

Choosing and Researching Keywords
It can be difficult to choose the keywords for Internet Marketing that describe your company and its products or services so that users will see your website when they perform an online search. Obviously, you want people who are searching for what products or services you provide to find your website near the top of the search engine results pages, so how do you achieve this?

The answer is “by using keywords and key phrases in your website content.” These are the words that people type into search engines when they are looking for something.

Choosing and researching good keywords is a process that takes several steps that can essentially be broken down into the following stages:

Initial keyword Research
Have a brain storming session with your staff and, if possible, customers. Ask other people for ideas, too, including your family, try to get as many opinions as possible. You will often discover that what you consider your optimal key phrases are not those typically used by your customers.

Use Key Word Research Tools
There are several online keyword research tools that offer information about the number of times users perform searches for specific words. These can help you identify key phrases ‘related’ to your products or services that might help generate quality traffic to your website.

Selecting of Key Words
Use the research you have done and select the most appropriate key words that is likely to deliver the best results for your business. Note this may mean you choose a key phrase that isn’t the most searched for (which will probably be the most ‘competitive’ in terms of achieving a page 1 result on the web) but which will bring you high quality traffic in numbers that should help generate you business.

Analytics
After you’ve chosen your keywords and optimized your site, you need to perform measurements to see whether it’s delivering the amount of traffic and conversions you expected. You can use this information to make adjustments and refine your keyword strategy.

The above represents a fairly basic overview of choosing effective key phrases for your website and the web is full of more in depth articles and guides to help you.

For more information on choosing the right key words for your website call Direct Submit and see how we can help you make the most of your Internet project.

Internet Marketing by Direct Submit

Why Add a Sitemap
I’ve just spent some time today discussing the online marketing of one of their client websites with a local web design agency. One of the topics they asked about was Google sitemaps, so I thought I’d repost this article relating to the benefits of adding a sitemap.

It is extremely important for search engines to have their serch engine index up to date. That is why Google, MSN, Yahoo, and Ask jointly support the sitemaps protocol. The simplest form of a sitemap is an XML file that lists URLs for a site, along with additional metadata about each URL (when it was last updated, how often it changes, and how important it is relative to other URLs across the site) so that search engines can crawl the site more intelligently.

Sitemaps supplement and do not replace the existing crawl-based mechanisms search engines use to discover URLs. And using the Sitemaps protocol does not guarantee the indexing of all Web pages. However, a sitemap provides crawlers with hints that help them do a better job of crawling the site.

The main benefits of a Sitemap from the SEO point of view are that with a sitemap search engines can crawl pages that aren’t otherwise discoverable and you can give search engines information about pages priority with optional tag in the sitemap. This can help them to order the crawling of the Web site based on priority information

In addition to providing more intelligent navigation for search engines, sitemaps are useful as a secondary navigation aide. Research studies confirm that a sitemap is an important benefit for visitors because it gives them an overview of the site’s areas at a single glance. Besides being dedicated to the visualisation of the information architecture, sitemaps act as a guide to a Web site.

Internet Marketing by Direct Submit

Direct Submit & Prestige Car Covers
Direct Submit are pleased to announce another new client. Prestige Car Covers are a leading provider of outdoor car covers and weatherproof car covers for the UK motorist. Direct Submit will be working to help the business  achieve success in the search engines.

For clear advice on the range of Internet Marketing Services and Search Engine Optimisation Services available from Direct Submit call now on  0191 2673030.

Making a Website Work
In a perfect world, SEO would be developed while a website is still in infancy. While this ideal situation rarely occurs, the following steps summarise the process as it should occur every time.

Key Phrase Strategy and Website Development
Before building your website, you must have a keyword strategy. Select key phrases that are relevant to your business and receive an acceptable level of traffic. It is often appropriate, particularly for smaller / new businesses, to avoid the most competitive phrases where the level of competition you would be up against would be significant. You can always develop to these phrases as your business grows.

Once you have selected your keywords you can begin to develop the website using basic SEO site structure principles. These include the Meta titles, Meta descriptions, linking strategy, clear site navigation, optimised coding and great content.

Web Analytics
Try to include some web analytics platform that will allow you to monitor users are coming from and what search terms they are using. One free example is Google Analytics which provides a reasonable level of feedback on the traffic levels and sources to your website. This information will enable you to monitor and update your website to try and achieve the best results possible within your market sector.

Driving Traffic to the Website
Obvious really, but look to get your web pages listed in the main search engines as quickly as you can.  You can submit the website, but also look to get your URL linked to from websites already in the search engines. Subscribe to directories and develop a strategy for effective link building. Remember, with links, it’s about quality, not quantity; a handful of links on top-notch sites is worth hundreds of links on irrelevant, insignificant sites.

Incorporate off site and traditional marketing methods. For example, include your web address on your stationary and have it displayed on the side of company vehicles.

Consider employing the services of an Internet Marketing specialist to help with the Search Engine process. At Direct Submit we regularly see clients who have spent thousands on a website assuming, the traffic will just come, only to find their lovely looking website is not SEO friendly and they have no identifiable SEO strategy in place.

Monitor, Evaluate & Refine
After you campaign has run for a time, review and look to assess how the project has been working. Are your keywords receiving the most traffic and bringing in the best ROI, is your website listed in the major search engines and do you need to update /refine the website content.

Internet Marketing by Direct Submit

Choosing and Researching Keywords
It can be difficult to choose the keywords that describe your company and its products or services so that users will see your website when they perform an online search. Obviously, you want people who are searching for what products or services you provide to find your website near the top of the search engine results pages, so how do you achieve this?

The answer is “by using keywords and key phrases in your website content.” These are the words that people type into search engines when they are looking for something.

Choosing and researching good keywords is a process that takes several steps that can essentially be broken down into the following stages:

Initial keyword Research
Have a brain storming session with your staff and, if possible, customers. Ask other people for ideas, too, including your family, try to get as many opinions as possible. You will often discover that what you consider your optimal key phrases are not those typically used by your customers.

Use Key Word Research Tools
There are several online keyword research tools that offer information about the number of times users perform searches for specific words. These can help you identify key phrases ‘related’ to your products or services that might help generate quality traffic to your website.

Selecting of Key Words
Use the research you have done and select the most appropriate key words that is likely to deliver the best results for your business. Note this may mean you choose a key phrase that isn’t the most searched for (which will probably be the most ‘competitive’ in terms of achieving a page 1 result on the web) but which will bring you high quality traffic in numbers that should help generate you business.

Analytics
After you’ve chosen your keywords and optimized your site, you need to perform measurements to see whether it’s delivering the amount of traffic and conversions you expected. You can use this information to make adjustments and refine your keyword strategy.

The above represents a fairly basic overview of choosing effective key phrases for your website and the web is full of more in depth articles and guides to help you.

For more information on choosing the right key words for your website call Direct Submit and see how we can help you make the most of your Internet project.

Internet Marketing by Direct Submit

Webpage Optimisation & Key Phrases
The purpose of Search Engine Optimisation & Internet Marketing is to optimise your web pages in order to increase opportunities for the website to rank as highly as possible for chosen key phrases within the respective search engine results.

So how do you approach this? One of the primary methods is to optimise a page for a keyword or key phrase that you want to target.  Search engines love textual content.

When a user enters a search request into a search engine, they do it using text, and it is that text which the search engine instantly canvasses websites throughout its search index (website URL’s held with the search engines respective database). If your website includes the appropriate keyword or key phrases, then you will improve your chances of appearing in a high search results position.

However, we always try to advise our clients not to try and optimise a single page for to many keywords or phrases at the same time. This approach to SEO is likely to hinder your site’s chances of a high results ranking, rather than improve them. We typically advise a client to work to a couple of phrases per page.

Search engines use search algorithms when reviewing a website against a key phrase. When a key word or key phrase is searched for, the search engine searches its database for that phrase. If a particular page features that key phrase in significant density, then the website has a better chance of appearing in a high position.

This is a largely mathematical phenomenon (search algorithms) designed to reflect the importance of that word or phrase within the page. If the page is trying to rank for too wide a variety of words and phrases, no definitive subject can be drawn from the page, mathematically or thematically.

This is why websites utilising good Search Engine Optimisation focus different pages on different key phrases to try and help that particular webpage rank well for that specific keyword or key phrase.

Internet Marketing by Direct Submit

Grabbing the Prospects Attention
If you are not new to marketing, you have surely heard about the AIDA formula. AIDA is an acronym for Attention – Interest – Desire – Action;  these four mental steps are necessary for you to inspire in your prospect if you are selling her your product or service.

Attention – attract your potential customer’s attention; Interest – raise customers’ interest by focusing on advantages and benefits; Desire – convince customers that they want and desire your product and that it will satisfy their needs; Action – lead customers toward your targeted action: ordering, purchasing, or subscribing.

This formula may be used to convert your virtual website visitors into real local and loyal buyers so its well worth spending some time to make sure your website meets these requirments.

Internet Marketing by Direct Submit

Reevu Rear View MSX1 Motorcycle Helmet
One of Direct Submits clients are now offering a revolutionary motorcycle helmet, the Reevu RV MSX1 motorcycle helmet, the world’s first motorbike helmets with an integrated rear view system. Having taken over seven years of cutting edge research and development to perfect the rear view system, each Reevu RV MSX1 is fitted with the integrated rear view system. As a long standing client of Direct Submit, we are working with Just Motorcycle Helmets to help promote this innovative motorcycle helmet across the Internet.

Internet Marketing by Direct Submit