Popularity of Search in the UK & Beyond

Popularity of Search in the UK & Beyond
Do you know which search engine is the most popular in the UK and beyond? Obviously Google springs to mind but Bing has made some seriously surprising inroads into Google’s territory, managing to snatch a considerable chunk of the search market in the US and UK.

However, before we look at the data first of all let’s redefine what a search engine is:

“Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found. A search engine is really a general class of programs, however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enables users to search for documents on the World Wide Web.”

Search Market Share
According to Net Market Share (as of April 2017) the global marketing share percentage, in terms of the use of Search Engines heavily favours Google, with over 77%. This again reinforces that fact that Google are the market leaders, however it also highlights that the “Others” such as Yahoo, Bing and Baidu etc still hold a large audience and it would be silly to simply ignore them. It’s interesting to note that Google’s large market share is still on the increase. Last year we saw a 67% market share for Google, so Google has taken another 10% of the market from its rivals in just the past 12 months.

Internet Search Numbers
The number of people using internet search engines is increasing year on year is reported as 6,586,013,574 searches a day worldwide.

Breaking this down using the above Market Share chart and the data from Internet live stats, below you’ll find the number of daily searches per Search Engine.

It was several years ago now that Google announced that we had passed the tipping point whereby the number of Mobile searches had taken over that of Desktop stating “more Google searches take place on mobile devices than on computers in 10 countries including the US and Japan.”

The graph below highlights the rate at which Mobile has surpassed Desktop search, specifically in this instance in the form of Local Search i.e. users searching for local businesses.

It Pays to be Listed in the Search Engines
So it obviously pays to have your website well ranked in the major search engines. A simple look at the numbers of searches per day involved should be reason enough. If you’re not listed, just think how much potential business you could be missing out on!

SEO is a concept that continues to play a vital role in business website management on a daily basis and for businesses that have leaner marketing budgets; SEO can be a cost-effective and worthwhile solution that will address your need for online exposure.

Including SEO in your overall online marketing campaign will enable you to draw more quality traffic to your site.

Direct Submit Digital Marketing Services
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