Bing Considers Page Quality Before Indexing

Bing Considers Page Quality Before Indexing.
Bing does not want to index and show search results for low quality, spammy or manipulative content. In Search Engine Land’s ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, they asked the search company about its indexing benchmarks:

Does Bing index everything or does a site or a page have to meet a specific quality threshold for it to be indexed by Bing?

This is from their interview with Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What SEOs need to know about Bing Webmaster Guidelines.

They had already dug into the fact that Bing uses user engagement metrics in its search ranking factors and we did a deeper dive into some of Bing’s ranking factors. Now, they cover a topic we find interesting — whether Bing will index a page that does not meet a specific quality mark.

In summary, Bing does not want to index:

Empty pages
Junk content
Broken experiences
JavaScript-like errors that likely disable the page
Spammy pages
Malicious pages
Bing’s list of things to avoid
“And that goes into the final section of the Webmaster Guidelines, things to avoid,” Christi Olson from Bing added, “So when sites have substantial amounts of the things to avoid, they could potentially get demoted or not indexed.”

Here is Bing’s list of what to avoid:

Cloaking
Link schemes, link buying, link spamming
Social media schema
Duplicate content
Scraped content
Keyword stuffing or loading pages with irrelevant keywords
Automatically generated content
Affiliate programs without adding sufficient value
Malicious behavior
Misleading structured data markup