The Importance of Local SEO

The Importance of Local SEO
You may be wondering why you should ensure that your business site is up-to-date with the latest local SEO practices. Local SEO marketing helps your company to get to the top of the Google’s natural listings, helping local customers easily find your products and services. Here we’ll detail why local SEO for your business is so important, with statistics that prove how beneficial local SEO is for a business.

What is Local SEO
Local SEO (Search Engine Optimisation) allows you to effectively market your business online to a local audience. Using a variety of techniques and strategies to get your business ranked in Google’s ‘Local Pack’ for your specific service will allow you to attract local customers looking for that service in their area.

The following statistics highlight the importance of local SEO for a business:

•93% – The percentage of time Google’s Local Pack appears in the top spot of searches with localised intent.
•50% – The percentage of local mobile searches that are looking for business information, like a local address.
•68% – The percentage of searches that use ‘get directions’ or ‘click to call’ in a local mobile ad.
•71% – The percentage of people who look up and confirm the location of a business before visiting for the first time.
•46% – Of searches on Google that are local.
•86% – Of people look up the location of a business using Google Maps.
•76% – The percentage of local searches that result in a phone call.

Many local companies rely almost entirely local, geographic specific business so it makes sense that ‘your business’ should be taking advantage of these search engine changes. This could potentially lead to significant increases in business enquiries and sales.

SEO is a set of techniques that help your website become more visible online. It’s a way of structuring your website and tailoring its content to show search engines, like Google, that you are a better resource than others. This can also be applied to other platforms such as social media accounts, business directories, press releases and 3rd party blog posts.

This is why SEO is so important in digital marketing – if you ignore SEO you’ll find you have difficulty moving up Google search rankings and finding customers online. As more websites use SEO it will become harder and harder to compete effectively online without it.

At Direct Submit, we specialise in online marketing and local SEO for small, local businesses. We’ve helped loads of local businesses to improve their websites ranking in the major search engines, helping attract more qualified traffic and bring in more sales on the web.

For more information on Local SEO, call us today on 0845 2722350 and get your website noticed locally.