PPC (Pay Per Click)

Summary of Landing Pages for PPC

Landing Pages for PPC
Understanding Landing Pages for PPC  Do not invest large sums of money into PPC advertising, such as Google Adwords, without first thinking about landing pages. A landing page, often referred to by PPC systems as the target URL or destination URL, is the page that people are sent to when they click a link to your site. In this context, of course, a landing page is a page that a PPC ad points to.

A good landing page helps sell. It’s the first step in the process of convincing the visitor to your site to buy from you. Thus, when you point a PPC ad to your site, in many cases, you won’t want to simply point to your home page. Why? If you sell 100 products and your ad is pushing a particular product. Pointing to your home page may not effectively promote the product and may result in you losing a lot of potential customers.

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