KEY Benefits of SEO for Small Businesses
SEO is essential for organisations of all sizes, but it’s particularly important for small businesses, startups and enterprises. Whilst large corporations and SMEs typically have very different budgets and resources, SEO enables smaller firms to compete with both local SEO and wider SEO campaigns against bigger companies and well-known brands.
If you want to find out how to propel your business forward, check out the key benefits of SEO for small businesses now…
1. Increased Traffic
Effective SEO brings an increased amount of traffic to your website. However, you won’t just get more visitors if you use the right SEO strategies. With high-quality search engine optimisation, you’ll benefit from an increase in targeted traffic.
If you offer a local service, for example, attracting users from all over the world to your site may not do much for your conversion rate. With an increased emphasis on local SEO, however, your increased traffic will consist of local users who are far more likely to use your services or buy your products.
By analysing your businesses, identifying your target audience and devising SEO campaigns accordingly, experienced SEO experts can boost the number of people visiting your site and ensure they’re part of your target market.
2. Enhance UX
User experience, or UX, is key to keeping people on your site and motivating them to return. Poor functionality and non-intuitive websites can drive users to your competitors within seconds, so cultivating a site which delivers a great UX is vital.
When you’re practising good SEO, this will naturally enhance your UX and improve the appearance of your website. Search engine optimisation can be categorised into on-page and off-page SEO, so there are plenty of ways a good SEO campaign can enhance your website.
With improved internal links, you’re boosting your SEO, directing users to relevant content and making your site easier to navigate, for example. Similarly, an effective SEO campaign requires fresh, new content to be uploaded to your site. This ensures users benefit from original, engaging and informative content every time they visit your website, which keeps them coming back for more.
3. Higher Rankings
People tend to assume that SEO is all about rankings. In reality, good search engine optimisation is about more than where you rank on search engine results pages, but this is a key area of your SEO objectives.
When you rank highly for keywords which are related to your business, your organic traffic increases. As a result, achieving higher rankings is an integral component to securing increased targeted traffic and capturing a bigger share of the market.
Your existing rankings are dependent on your current SEO practices and there’s always room for improvement. From carrying out in-depth research and determining which key terms are most coveted to producing relevant keyword-related content, top quality SEO will help you to fly up the rankings and soar to the top.
Of course, good SEO isn’t a one-off task. Whilst your initial campaign may put you on the first search engine results page (SERP), on-going SEO activity will help to keep you there.
4. Multiply Conversion Rates
When your site has been fully optimised it will be fully-functional, easy to use, intuitive on both desktop and mobile devices and be filled with rich, content. With so much going for it, it’s not surprising that your conversion rates should skyrocket!
Whilst the appearance of your site and its ease of use will contribute to increased conversions, the ability to gain targeted organic traffic also plays a significant role. By identifying the right keywords, SEO experts can ensure that the users who are visiting your site are already actively seeking related services, products and content.
As a result, the additional visitors you’re gaining are partway through the sales funnel. Unlike traditional advertising, you’re not trying to sell your services to a broad demographic who may or may not be interested. Instead, SEO enables you to connect with users who are looking for what you offer and who are ready to engage with a brand that can deliver.
5. Compete Globally
The digital landscape has made it possible for all businesses to operate worldwide. Regardless of your size, budget or resources, you can compete with the most well-known brands in the world when you invest in great SEO.
Indeed, the best SEO can see your website ranking higher than well-established brands and major companies. Effectively levelling the playing field, SEO gives you the opportunity to grow your business, increase brand awareness and boost your profits.
To find out more about the Key Benefits of SEO for Small Businesses and what SEO can do for your business, contact Direct Submit now on 0845 272 2350.