Findings Show Google Organic Clicks Shifting to Paid
The influential SEO blog, MOZ, is reporting that over the last two years, the total share of organic clicks on page one of our e-commerce SERPs has dropped 25% on desktop and 55% on mobile.
Organic receives 25% less desktop CTR and 55% less mobile CTR compared to two years ago.
For the ad-heavy non-local SERPs that we work in, paid ads are likely now earning nearly the same percentage of clicks as organic results — a staggering change from most of the history of Google. Organic CTR loses 25% of click share on desktop, 55% on mobile
Looking at 2015 vs 2017 data for all keywords ranking organically on the first page, they report a dramatic change in CTR. They report a drop of 25% of click share on desktop and 55% on mobile.
The much larger drop on mobile seems particularly relevant because we’ve seen large traffic shifts to mobile over the last two years as well. The overall percentage drop plays out somewhat similarly across the first page of results; however, the top four were most heavily impacted.
To read the full posting visit the MOZ website.