Good SEO Habits for 2018
In a recent post in the Search Engine Watch blog, they consider the latest trends and predictions for the year, explain how to review your current strategy, and the SEO habits you should be practising. The basis of the post is that it’s all too easy to become stuck in the same old SEO routine, mindlessly implementing the same strategy over and over. Well, it’s time for a change, that new diet can wait another month, but refreshing your SEO strategy can’t. Not if you want to be dominating the SERPs in 2018.
Here is a summary of the posting.
Revisit keyword research
You’ve got to start somewhere and what better place than at the beginning. Before you go tweaking your onsite or mixing up your content strategy, you need to make sure the keywords are updated. Revisit your keyword research and update the data on which you initially based your decisions. People change, habits change, technology changes. The chance that what people are searching for has changed too is also pretty high.
You could have the best content and link-building strategies in the world, but if the foundations of your website are not up to scratch, then it will never reach its full potential. On-site optimization is the foundation of any SEO campaign. Even if you carried out a fully comprehensive, kick-ass audit to start with, things inevitably break and new issues occur. So do it again.
If you haven’t already switched your focus to mobile, don’t wait a moment longer. There are numerous factors to consider when optimizing for mobile and it is therefore a good idea to carry out a separate mobile SEO audit of your site.
Take a step back from your content strategy, review what is and isn’t working, and gain a fresh perspective. It can be all too easy to get into the habit of churning out content for the sake of it, without any really solid strategy. Rope in some unsuspecting colleagues and hold a brainstorm. Even people who are not directly involved with the content creation can provide some helpful insight into the mind of an average internet user. Ultimately, you should be focused on writing content that provides so much value that people want to share it. Think about what makes someone share a piece of content and implement that thinking into your posts.
Link-building strategy refresh
We’ve all been there. Sometimes it feels like you’re putting a lot of time into your link-building efforts but not really getting anywhere. Time to have a strategy refresh! It can be easy to become too focused on only one type of link-building, such as guest posting. Yet there are a whole variety of link-building techniques waiting to be deployed.
As more and more web traffic comes from mobile, local search will only become more prominent. Carry out a review of your local search marketing – think Google My Business profile, local directory listings, NAP consistency, schema markup and healthy location pages.