Are you looking for clients for a new business, or are you on a mission to expand your customer base and attract new buyers? If you’re hoping to drive sales and increase your profits, it pays to review your marketing strategy and consider the benefits of investing in SEO. If you’re hoping to attract more attention online, increase web traffic and improve your conversion rates, here are some of the best reasons to promote your business using search engine optimisation.
Targeting the right people
When you run a business, you want to be able to focus your attention on buyers who have a genuine interest in the products or services you offer. There’s no point wasting time or money casting your net wide and finding that most of the leads you generate come to nothing. By using SEO, you can reach out to buyers who are more likely to visit your site, take a look at what you’re selling, and make a purchase. You can zone in on your target market and maximise your chances of getting the results you want.
Attracting new customers in your local area
If you’re a local business, you want to be the first choice for local people who are looking for the kinds of products or services you sell. When a consumer enters keywords or phrases that match your business followed by your local area, you want to be at the top of that results page. More than 75% of people don’t bother to look past page 1, so if you can reach a prime spot, you’ll have a much better chance of dominating the local market. Research shows that even if you don’t have a website, local SEO can go a long way to boosting your profits and building your client base. Statistics from Go-Globe show that 78% of local smartphone searches contribute to offline purchases.
Making the process simple for buyers
In this day and age, speed and convenience are of the essence. If you’ve got an optimised website, and your links are appearing on page 1, you’re providing potential buyers with a simple, stress-free means of visiting your site, placing an order or finding out more about your business. People don’t have the time or the inclination to read through pages and pages of results or to hang around once they reach a website. They want rapid results and a seamless, swift, enjoyable online experience.
Promoting your brand
When you’re looking to promote your brand and encourage more customers to take an interest in what you offer, Internet marketing can play a crucial role. We spend more time online than ever before, and targeted marketing campaigns can connect your business with web users and enhance your brand profile. Perhaps a user hasn’t heard of your business before they conduct a search, for example. The fact that you’re at the top of the results page not only alerts the consumer to your brand, but also makes them assume that you are a reputable, reliable, and trustworthy business. If you’re looking for new business, SEO can make all the difference.
You can reach out to more customers, target clients that have an interest in your products and services, improve the quality of leads and put your name on the map. Here at Direct Submit, we focus on helping websites kickstart SEO projects and focus on strategies that will help their website gain the trust of search engines. Make sure to contact us today on 0845 272 2350 if you’d like to learn more.