Google Search Algorithm Update

Google Search Algorithm Update
For the past week or so, there has been chatter within the SEO community about Google search algorithm updates. The Search Engine Roundtable journal are reporting that the chatter is very limited but those who are complaining are seeing huge changes for their sites in Google search. But again, it does not seem very wide spread.

Google Search Algorithm Update

The reason the story is being covered is because after about five days of hearing this chatter, it is still going on. Most of the tools show normal volatility but some are a bit off the charts.

It can be that a lot of people are already taking it easy before the holidays and are not noticing the changes on their site, thus not chatting about it in the SEO communities. Or it can also mean that very few sites are impacted by whatever is going on.

Generally, Google doesn’t make huge changes to their ranking algorithms before the holidays. But that is not always the case.

Keyword Practices You Should Avoid

Outdated SEO Keyword Practices You Should Avoid

Keyword Abuse

There are so many ways webmasters and “marketers” continue to misunderstand keywords’ role in general SEO initiatives, and how they shouldbe used in the day-to-day strategy.

Let’s take a more look at specific types of keyword abuseand mismanagement, including irrelevant usage, writing for a specific keyworddensity, and keyword stuffing.

Keyword Practices You Should Avoid

Irrelevant Keyword Targeting/Confusion

All too often, novice SEO practitioners try and fit their content and messaging within the confines of their keyword research (and not much else).

These “marketers” will shape the content and its metadata to represent keywords it’s not properly aligned with, nor the proper intent of the users conducting the searches for the high-volume keywords being targeted.

This causes brands to likely lose the attention of readers before ever having the chance to communicate a real message with them.

If the keywords marketed for don’t align with the content on the page, the disconnect will hinder the success of content even if it’s otherwise of good quality.

Don’t try to mislead users and direct them to content that is misrepresented by high-volume keywords in order for increased visibility.

Google knows what this looks like, and it can truly be defined as an obsolete SEO practice (as well as a “black hat” technique, in many instances).

Keyword Density

Writing for a specific “keyword density,” like many keyword-focused marketing tactics, is just missing the mark.

Google no longer depends on keyword density (or the ratio of specific keyword usage to the overall page copy) to determine whether a webpage is an effective source for answering a search query.

It is so much more advanced than simply crawling for keywords; search engines like Google use a multitude of signals to determine search results.

While keywords remain important to the topics and ideas they represent, they are not the lifeline for ranking for high-value search queries.

The quality of content and how the messaging is delivered are the lifeline for that.

Keyword Stuffing

This is probably the oldest trick in the book. SEO is about keywords, right?

So, loading up our webpages with keywords, especially the same high-value keyword we are aggressively targeting throughout the website, is going to help us show up higher in search, thus outranking out competition?

Absolutely not.

Search engines have, for a long time, known what keyword stuffing is and what kind of text combinations are unnatural. They notice these as attempts to manipulate search results and demote the content as such.

Yes, there may still be valuable content that uses simple keyword stuffing, either intentionally or unintentionally, that is not demoted because of its actual value to users.

Back in the day, webmasters trying to game the system wouldgo as far as putting every keyword variation of a high-value keyword in thewebsite footer or, even more sketchily, make those keywords the same colour asthe site’s background, effectively hiding them from humans but not the search engine crawlers.

For more information on how Direct Submit can help you make more of your website, call today on 0845 2722350.

Examining Links & Bad Redirects

Examining Links & Bad Redirects
While links are great to help drive traffic and boost your SEO ranking, they could also ruin your SEO efforts if they aren’t managed well.

Broken links on your web pages should be rectified or removed as soon as possible. Reasons for broken links could stem from entering the wrong URL, removal or permanent move of the linked webpage by the destination website, or a software on the user’s end that is blocking access to the destination website.

Examining Links & Bad Redirects

There is a WordPress plugin for WordPress users that can be integrated into the website to get rid of dead links. You can also manually check for broken links by using the broken link checker plugin.

How to disavow negative backlinks
Google has a Disavow Tool that can help protect your site from penalties that may arise from bad linking and also help remove bad links. This tool simply sends a signal to Google to ignore negative backlinks. To disavow negative backlinks, look for the links you want to disavow, create a disavow file and then upload to the Google Disavow Tool. Once this is done, the specified links will no longer be considered by Google.

Bad redirects and best redirects – 301 and 302
301 and 302 redirects might look similar to a user but definitely not to search engines. While 301 is a permanent move to a new site, 302 is temporal but a lot of users get to mix both up and use either, without thinking much about the difference. If you use 302 rather than 301, search engines might view it as a temporal move and still continue to index the old URL, which could affect your SEO rankings.

3. Not maximizing Google Search Console
Google Search Console is packed with lots of benefits that should be maximized in order to have the best SEO experience. Some of the things to pay attention to in Google Search Console include search analytics, links to your site, mobile usability, robots.txt tester, sitemaps, index status, and security issues. Once an identified issue is fixed, your rankings will be improved and your website will gain more traction.

SEO Campaign to help my Business

SEO Campaign – What is it, and how will it help my business?
In order to succeed in business in 2019 and beyond, SEO, and especially local SEO should be a required part of your marking strategy. SEO stands for search engine optimisation, which means that the website for your business can reach potential customers using search engines like Google and Bing. Since getting your business in front of the right consumers is the first step to winning them over as customers, you can’t afford to skip out on a solid SEO campaign.

SEO Campaign to help my Business

How do we know you need SEO?
By analysing current and past trends, we can determine what searchers want. In recent years, “near me” searches have been on the rise. This type of search is like when a consumer Googles something like, “dentists near me.”

You can replace “dentists” with any type of business or office.

What this boils down to is that people want fast access to information about local businesses that will meet their needs.

How can your business benefit from an SEO campaign?
Now that you know a bit about what an SEO campaign can do, it’s time to move on to understanding why it works and what the benefits are. SEO can:

Draw new customers to your website

Get customers the information they need

Help your business be available 24/7

An SEO campaign accomplishes all of this by making your website one that search engines love to show users. This translates to getting a high-ranking spot on search engine results pages, or SERPs.

More Customers Means More Growth

Many people often confuse marketing and sales because the point of marketing is to bring in customers to boost sales. However, you know as well as we do that it’s a different job altogether. Yet, everything in business is tied to the bottom line. Sales define a business’ success. They determine whether a business dives, survives, or thrives. The more customers you can bring into the business, the more sales your business can get. We know you know this.

What you might not yet know is that you need local SEO to keep bringing in customers. A business with strong search engine rankings is more likely to be found. Local SEO not only connects your business to consumers, but especially to local consumers. If you want to get people in the door, they need to find you online. They need to find you on search engines.

Google handles at least 2 trillion searches a year. That number has consistently been on the rise since the search engine’s inception. The power of internet search is not waning. You need to get on board with SEO if you want to continue to get customers in the door–whether virtually or physically.

The Benefits of Website SEO
Search engine optimisation is very important if you want to increase your visibility in the online world. While the methods of getting your brand message out there have evolved as search engines have become more and more sophisticated, the basic idea is still the same. When someone searches for something in your industry or product category, you want your website to rank near the top of the search engine listings.

Ø  Over 90% of internet users take advantage of a search engine to find what they want on the web and that figure is fairly constant across the globe, including the UK.

Ø  While competition for keywords in your industry might well be high, there are a number of other factors involved in SEO that need to be addressed if you want to boost your rankings significantly.

Ø  Strong SEO is part of the entire marketing mix and can feed into other aspects of your strategy such as local searches and visibility on social media.

Ø  Website SEO is a mix of standard inclusions such as site maps and good content that needs to meet appropriate standards as well as ongoing initiatives such as building strong inbound links, internal linking, image tagging and regularly updated and engaging content.

Time to Get Your Website Noticed
Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project.

This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company. Call us today on 0845 2722350 and get your website working harder for your business.

Google’s Site Quality Algorithm Patent

Google’s Site Quality Algorithm Patent
A Google patent describes a method of classifying sites as low quality by ranking the links. The algorithm patent is called, Classifying Sites as Low Quality Sites. The patent names specific factors for identifying low quality sites.
It’s worthwhile to learn these factors and consider them. There’s no way to know if they are in use. But the factors themselves can help improve SEO practices, regardless if Google is using the algorithm or not.

Google’s Site Quality Algorithm Patent

This patent dates from 2012 to 2015. It corresponds to the time that Penguin was first released. There have only been a few discussions of this algorithm. It has, in my opinion, not been discussed in the detail offered below. As a consequence, it seems that many people may not be aware of it.

The algorithm is called Classifying Sites as Low Quality. It works by ranking links, not the content itself. The underlying principle can be said to be that if the links to a site are low quality then the site itself must be low quality.

This algorithm may be resistant to spammy scraper links because it only comes into play after the ranking algorithm has done it’s work. It’s the ranking algorithm that includes Penguin and other link related algorithms. So once the ranking engine has ranked sites, the link data that this algorithm uses will likely be filtered and represent a reduced link graph. A reduced link graph is a map of the links to and from sites that have had all the spam connections removed.

The algorithm ranks the links according to three ranking scores. The patent calls these scores, “quality groups.”

Obviously, the Vital score is the highest, Good is medium and Bad is not good. The algorithm will then take all the scores and compute a total score. If this score falls below a certain threshold then the site or page itself is deemed low quality.

Introducing Tork Washroom Products

Introducing Tork Washroom Products
We at Direct Submit are pleased to announce another new client, Tork Washroom Products, who manufacture and supply high quality cleaning, hygiene and maintenance chemicals, including a complete range of napkins suitable for every occasion, from a fast-food snack to fine dining.

Tork Washroom Products

Tork Manufacture and distribute throughout the UK and export worldwide from our purpose built plant at Birtley Co Durham and with an ever expanding customer base ranging from Military and Government Agencies, through to many multi-national and Public Limited Companies, plus smaller privately owned and one man businesses.

We will be working with the company to increase their online profile and improve their search engine listings.

If you would like further information on how Direct Submit could your business work harder for you then why not give us a call on 0845 2722350 or visit our SEO Services website today.

Promoting Your Website with Social Media and Outreach

An In-Depth Guide to Promoting Your Website with Social Media and Outreach

Once you have implemented a solid SEO strategy and have utilised content marketing, you now have a solid foundation when Promoting Your Website and to build upon, which you can benefit from by implementing other popular internet marketing techniques.

Promoting Your Website

While SEO is important for long-term growth and traffic, social media marketing and influencer-based marketing can still bring high amounts of traffic, which will convert into loyal, paying customers in the future. The traffic you receive from these channels is often focused and can convert exceptionally well. In this article, I assume you intend to promote a business, but of course, this counts for whatever you intend to advertise, be it a website, online store, etc.,

Social Media Marketing

Social media marketing is an excellent strategy to build a loyal customer base with whom you can communicate with on a regular basis. By creating Facebook, Twitter, and Pinterest pages, these pages will soon attract fans and followers, which you can then advertise to in the near future.

If you haven’t already, make sure you create business pages for Facebook, Twitter, and Pinterest. Ensure that your company logo is part of the profile photo, and that you have an enticing and unique header image. You can use Canva to create banner images, and they have a fantastic selection of sample banners you can use to get started quickly.

Next, fill out any text fields, such as you’re About section and bio of the business. Make sure to contain your business’ phone number, other relevant social media links, as well as essential contact details.

Advertising to Potential Customers

The overwhelming majority of social media users hate to see their feeds get flooded or spammed with advertising and ads from companies they follow. Therefore, you need to try a different strategy; rather than blatantly advertise your products, you need to build trust with your followers by posting appealing, intriguing content that has an entertainment value of some sort.

For example, a lot of companies post GIFs related to their domain or motivational quotes that are linked in some way to their field or create video content surrounding their products. Others parody their own products or create memes which are sure to get some laughs from their users.

However, the posts shouldn’t just be limited to the trivial, you can make posts of “Behind the Scenes” at your business, showcasing the ins and outs of how products are manufactured, and so forth. Just make sure that the content you create is dynamic and engaging; pull the viewer’s interest in and keep them hooked, with meaningful content that’s designed to inform or excite or innovate.

For companies, these pieces of content are essential for building rapport with their fanbase, and for slowly building trust with followers. That way, when they eventually do advertise their products, the uptake is going to be much higher, since users will have built momentous trust with this company and are much more likely to want to visit their website or buy one of their products.

Utilise the Power of Imagery

When creating your posts, make sure to include a colourful, attention-grabbing image, which contains the essential info presented in the post. You can create graphics with Canva, and the modern, fresh, and vibrant designs provide great templates for beginners.

If you ever post images that aren’t your own, make sure to use public domain imagery, which means it’s free to use, modify and re-share anywhere. You can include these images in any graphics you create, as well as blog posts and articles.

A great tool I recommend for this is Canva. It helps simplify the graphic design process and leads to incredible and professional resulting designs. I’ve been using it for all my blog posts and social media marketing projects.

You can also post the images you create to Instagram and Pinterest, especially if your business is in the creative or outdoors sphere. I’ve seen hundreds of companies post imagery on these sites and gain incredible numbers of likes and comments from devoted customers. Your Canva graphics can also be posted on Pinterest, and they’ll be pinned by fans in no time.

Advertise Your Content

There’s a rule in the social media marketing world, that 90% of the time you share content or post about topics related to your domain, and 10% of the time, you advertise your products or post directly about your business.

This is especially true if you want a great click-through rate; if you continually post about your business all the time, your followers are going to get bored, and with good reason. You need to keep them engaged with your company in an entertaining manner, and often, reposting or retweeting relevant news, memes, or videos related to your field is a great way to do so.

When you finally do want to let your followers know about a new product, sale, or piece of news related to your business, make sure your post contains a fantastic banner/featured image which highlights the main points of your post. This will keep your followers engaged, and could lead to better click-through rates.

Contact Influencers in Your Field

Influencers are social media personalities or celebrities with a loyal, dedicated fanbase. These influencers often advertise other businesses directly or create videos or vlogs about their favourite products; this leads to incredible traffic and lead generation for the company being advertised.

While it can be difficult to get advertised by influencers with more than a hundred thousand followers, you should target influencers with 20k followers or more, as these are contacted less frequently, and you’d have a much greater chance of striking a deal with them.

To do so, target influencers in your field by utilising BuzzSumo’s search functionality. Simply type in your company’s primary category (such as finance etc.,) and BuzzSumo will display a list of Twitter and social media influencers who regularly tweet in that field and have heavily-followed social media accounts.

You then need to get their contact details (a simple Google search will help) and write them an email asking if they’d like to promote your company on their social media profiles.

Some influencers charge hefty prices for advertising, others will do it for free if they genuinely like what your company does or have a great experience with your products. Others require that you send them your products in exchange for a review; this is another viable option if you have products you’d like to sell to online.

YouTube vloggers are also willing to promote your business in some way, usually by creating a video review of your products, or by recommending your business’ products in their videos. There are several websites online that help YouTube influencers or vloggers connect with potential clients.

Write for Large Blogs

Writing for blogs with a dedicated readership can help promote your website to those readers and help increase traffic as a result.

Often, blogs allow you to include a link to your website in the Bio section of your article, and if readers enjoyed your article, they’ll be sure to check out your website also.

Most blogs are more than happy to take guest posts from others and will gladly give a nofollow link to the author’s website in the Bio section.

How to Find Websites Looking for Writers

To find these websites, simply make a list of blogs you regularly read in the same field your website is in.

You can also search “write for us [topic]” on Google, where [topic] is the field your website is in. For example, if you have a gardening website, then search for “write for us gardening” on Google. This will return a list of blogs that are actively looking for writers to submit blog posts.

Many blogs are also hosted on Medium now, and these blogs are always looking for new writers, so make sure to check out blogs hosted on Medium also.

You should then email the blog asking about the possibility of guest posting, but make sure to include some potential titles that you’d like to write about also. Bloggers love to see that you’ve put in some research and have material or ideas already prepared; this will greatly increase your chances of the blogger accepting your articles in the future.

Even though guest posting for low-quality or “spammy” websites is heavily discouraged, you should only guest post for websites that are reputable and highly respected.  Ensure that they have an adequate readership, as there’s no point in writing for blogs that offer little in return, in terms of traffic.

Conclusion: Outreach Is Key

Building an active community of dedicated fans on social media is essential to keeping an active relationship with your readers and can ensure that your readers keep coming back for more content.

However, since those readers can share your posts, your content will also reach a greater audience, i.e.: their entire network, including family and friends. Social media can help broaden your reach, but it must be done tactfully, and remember to always be respectful of your users’ time and feeds.

As we’ve seen, utilising the power of outreach in Promoting Your Website can help you to connect with a larger audience, thanks to contacting influencers and helping them promote your content.

Guest posting is also a form of outreach and can be a fantastic way to advertise your business or website to another group.

While these methods take time, they will soon bring traffic to your website, thus increasing your business’ sales and customers. It’s a worthwhile effort, and before you know it, your website will start seeing new customers.

Local SEO: Market your Business

Local SEO: Market your Business
If you want to make sure that your business is a really success why not consider contacting a professional internet marketing service such as Direct Submit to help you find ways to give your website a real boost?  The use of search engine optimisation (SEO) and other internet marketing strategies is essential to any business if they want to be sure that potential customers and investors are able to find the products and services they offer easily and when employed properly can make a noticeable difference to the amount of traffic any website receives.

Local SEO: Market your Business

Whether you are a new business that is just starting out, or a more established company that simply wants to improve the performance of your website at Direct Submit they will be able to help you to find ways to ensure that your website is a success through the use of effective internet marketing methods.  With a fully trained and friendly team on hand to discuss all your businesses aims and requirements you can be sure that they will be able to offer you a personal internet marketing strategy that is completely tailored to the individual needs and goals of your business.

Applying SEO to your website will help your page rank higher on the results produced by search engines such as Google making it far more likely that people who may be looking for the products or services that your offer will actually see your link and click through to your site, helping you to build your online sales and leads.  Being on the first few pages of results is essential if you want to be sure that people are able to find what you have to offer, by applying specialist SEO techniques regardless of the size of your business Direct Submit will be able to help you improve your ranking considerably and raise your online profile.

Regardless of what products or services that your business has to offer having an effective website is essential if you want to be truly successful within today’s modern society, with most people using their smart phones and other devices to find the majority of the information they require if you can’t be found easily online your business will have major disadvantage compared to another similar business with a more accessible website and could be a contributing factor to how successful you become using the services of a company such as Direct Submit could prove to be a really worthwhile investment.

So why not take a look at the local Search Engine Optimisation and other internet marketing services that Direct Submit have on offer and see how they can help make your website really work for your business.

No matter if you are looking for a one off consultation, a complete package including ongoing maintenance and performance reviews or a contract for a fixed term at Direct Submit they are always happy to help regardless of your needs or the size of your business and they always aim to offer a service that is always friendly and professional that delivers real results.

Established over a decade ago and operating from the North East of the UK, Direct Submit have become one of the leading SEO and Internet Marketing providers in the and around Newcastle. Our client retention rate is exceptional, currently over 80%, which shows our commitment to working with the client to make a project a success.

Contact Direct Submit to see how Local SEO could help your business

To speak to one of our Internet Marketing Consultants for advice on making your Web Marketing project a success, call us now on 0845 272 2350, visit the Direct Submit SEO Services website or visit the Direct Submit local SEO Services website. We look forward to your hearing from you soon.

Content Marketing to Showcase your Business

Content Marketing to Showcase your Business
Search engines are getting smarter and that’s a good thing. The companies that are now being rewarded with great rankings in search results are the ones that actually deserve it. They are able to digest and understand Web content far better than they once were. Producing and distributing valuable content is now vital for search engine optimisation. Therefore, content marketing has huge implications for a successful SEO strategy.

Content Marketing to Showcase your Business

Simply put, content marketing is creating and sharing unique, relevant content online.

Content marketing is one of the most profitable ways to showcase your business to the web. By creating high-quality content, your website will gain more backlinks from other websites, thus boosting your rankings in Google search results. With pieces of content, you can build a bigger audience to your website through social media, also. The more traffic you can pull into your website, the more people will avail of your products or services.

The end goal is to attract qualified Web traffic that’s searching for the answers that you’re addressing. This includes producing blog posts, videos, FAQs, whitepapers, tutorials, etc so that searchers can arrive at your online channels through a variety of ways.

Content marketing generates inbound leads as opposed to chasing them with traditional marketing.

It is now accepted by most that content marketing is one of the most beneficial ways to showcase your business on the Internet and for many promoting a new web based business can prove a daunting prospect. If you are a busy small business looking to promote your business, the creation and dissemination of original and quality content can help drive customer engagement, increase company profile and help market your business to the widest possible audience.

How Long Does it Take to See SEO Results?

How Long Does it Take to See SEO Results?
This is the million dollar question and we understand why. It’s natural for anyone looking for an SEO agency or thinking about starting an SEO campaign to want to know how long it all might take.

How Long Does it Take to See SEO Results?

So, How Long Does it Take to See SEO Results? Here’s the short answer; our clients typically see positive movement by the end of the third or fourth month.

However, effective SEO is often an involved and often time consuming process that requires a good deal of expertise, research and modification of your website. This process helps the likes of Google and Bing knows your website exists and hopefully ranks it well for the selected key phrases.

According to Google, it’s wise to “prepare for a campaign up to one year” when undergoing a new SEO strategy. Ultimately, establishing authority achieving success online in the search engines takes time, and no reputable SEO company can tell you exactly how long it takes for an SEO campaign to deliver results.

Just to be clear, it isn’t something that can be tricked, faked, or rushed. If Google suspects a website is building authority too quickly, that site’s SEO will likely take a hit and your website could even be banned!

So we do it the right way, making sure our SEO campaigns are long-term investments. And when the payoff does come, it can be significant, especially considering the money you’ll save by having your site high in organic results, as opposed to dumping cash into Adwords and PPC.

Direct Submit prides itself on the underlying process by which we approach each and every SEO project we are involved with. We understand that each client will have specific, individual needs and our approach in creating and implementing the correct SEO strategy is vital to the success of the SEO project. This approach and attention to detail is what has helped Direct Submit become a leading Search Engine Optimisation (SEO) company.

Call us today on 0845 2722350 and get your website working harder for your business.